China travels in spring
As China's epidemic prevention and control situation continues to stabilize and improve, China's tourism has also ushered in a vibrant spring.
According to the prediction of the China Tourism Academy, residents will have a stronger willingness to "recover lost trips" in 2021, and their willingness to travel will remain above 85%.
Ctrip.com expects to make 100 million trips on the Ching Ming Festival.
Peripheral tours, inter-provincial tours, micro tours, appointment tours, flower viewing tours, outing tours, family tours, small group tours, self-driving tours, rural tours...The rich and diverse tourism content and travel methods dress up people's spring life.
Travel bookings are growing fast
Starting at 0:00 on March 16, people from low-risk areas in China no longer need a negative nucleic acid test certificate when returning to Beijing.
"Seeing this news, I immediately searched for high-speed rail tickets and air tickets from Beijing to Wuhan, planning to go to Wuhan to see the cherry blossoms. I saw the East Lake Cherry Blossom Garden open at night to enjoy the cherry blossoms in the WeChat Moments. It was really beautiful." In Beijing Li Yali, who works, is planning her first outing this year.
The reporter learned from many online travel platforms such as Qunar and Mafengwo that travel searches for Qingming and May Day holidays have recently seen a significant increase.
Mafengwo's "May Day" travel search interest rose 130% month-on-month.
Qunar shows that the number of "May Day" ticket bookings has exceeded the same period in 2019.
Many traditional tourist destinations even appear to be difficult to book. Many hotel room types in Luoyang, Dali, Suzhou and other places have shown nervous reminders.
Lan Xiang, director of the Qunar Big Data Research Institute, said that the improvement of the epidemic prevention and control situation has stimulated travel.
The demand for tourists to travel is always huge.
During the Spring Festival, many travel demands have been postponed. "Accommodation first, then transportation" has become a new booking model. Tourists first book a hotel and wait for the travel policy to become clear before rebooking air tickets and train tickets.
After the Spring Festival, the tourism industry continued to usher in a recovery.
Ctrip's travel store in Hongmei Village, Lanxi, Jinhua, Zhejiang Province opened its doors on February 27, and received more than 50 orders on the same day, including one or two days of spring outings in the suburbs, and seven or eight days of inter-provincial long-distance tours.
The demand for mid-to-high-end travel has exploded. Ctrip data shows that the number of private group registrations recently increased by 260% compared with the same period in 2019 Qingming Festival.
Currently, the number of people booking Tibetan Peach Blossom Festival products has increased by 80% compared to 2019.
The Paracel Islands group tour with a per capita unit price of nearly 10,000, the half-month transaction volume has reached 50 tour groups.
Flower viewing and outing hot
As the temperature rises, the popularity of spring outings continues to rise.
In nearly 100 cities across the country, the spring tourism boom has increased by more than 50%.
On the Fliggy platform, bookings for spring tours in March increased by more than 400% year-on-year. Cherry blossom viewing at night, tea-picking trips, and climbing to make wishes have become new ways for people to open spring in 2021.
In order to meet the demand for night travel, this year's East Lake Cherry Blossom Garden opened the "night cherry blossom viewing" mode to light up the night travel economy.
Wuyuan, Wuhan, Wuxi, Suzhou, Chengdu, Guangzhou, Nyingchi, Yili, Anshun, Bijie and other places are popular choices for people to enjoy the flowers.
Mafengwo data shows that this spring, the popularity of spring tourism in Ili, Xinjiang has risen by 317%. Every year around the Ching Ming Festival, Yili apricot blossoms, the rolling valleys are beginning to be green, and the pale pink apricot blossoms spread from the branches and are magnificent.
Visitors walk all the way from the ridge to the bottom of the ditch.
China Tourism Group Travel Service Co., Ltd. fully taps consumer travel needs, and launches group tours, self-driving tours, and customized tours in popular flower viewing destinations such as Wuyuan, Nyingchi and Yunnan this spring to meet consumers' different flower viewing needs .
From March to May, all parts of China will usher in the flowering period one after another. Whether it is going to famous flower viewing destinations across the country, or in the parks and botanical gardens around the city, flower viewing will be a popular theme for tourists in the next two months.
Various cultural activities and experiential projects around flower viewing will become highlights of different folk customs in various places.
In addition to viewing flowers, picking spring tea and making a wish on mountain climbing have also become popular outings in spring.
According to statistics from Fliggy, the search interest for experience and travel products such as tea picking in Hangzhou Longwu tea garden, tea picking in Chengdu, and tea picking in Xishuangbanna has increased significantly.
The yellow crane tower in Hubei, Jiuhua Mountain in Anhui, Putuo Mountain in Zhejiang, the Summer Palace in Beijing, and the Lingshan Giant Buddha in Wuxi have seen significant growth in bookings in the ascending Xu Vision District.
Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, believes that as the epidemic control situation gradually becomes clear, the cultural tourism industry will usher in a stage of accelerated recovery and development during the spring outing season.
Tourism themes such as flower viewing, outings, characteristic farmhouse project experience, characteristic homestays, outdoor adventures, and health care will be welcomed by consumers.
Travel train to the distance
The special tourist trains come in season and open for beauty. This year finally ushered in a warm spring.
The special tourist train has the characteristics of "one line of multiple tours, one ticket at the end, the car goes with the people, and the scene moves with the car", and it is green, low-carbon, and safe. It is a cost-effective way of traveling and is popular among middle-aged and elderly tourists.
Recently, tourist trains have been opened in many places across the country, leading tourists to appreciate the spring scenery in the distance.
On March 15, a special tourist train with more than 700 tourists departed from Deyang Station.
This is Sichuan’s first cross-provincial tourism train this year. It passes through Huanghe Tower and East Lake in Hubei, Huangshan in Anhui, Huizhou Impression Museum, Huangling in Wuyuan, Jingdezhen in Jiangxi, Yandang Mountain in Zhejiang, Nianbadu Ancient Town and other scenic spots to satisfy tourists. Desire to travel and visit many scenic spots.
At the beginning of March, the tourist train from the northeast traversed 5000 kilometers, passing through Ningxia, Gansu, Qinghai, Tibet and other provinces, passing Qinghai Lake, Yarlung Zangbo Grand Canyon, Potala Palace, Jokhang Temple and more than 20 places. The famous scenic spot finally arrived in Lhasa, starting the most beautiful spring journey of "Meeting Tibet".
The Yangtze River Delta region has recently launched the first spring high-speed rail travel train this year. Tourists have experienced a journey from Huangshan in Anhui to Jiande in Zhejiang.
The special tourist train from Shiyan to Enshi and Lichuan in Hubei Province was launched a few days ago, passing Enshi Grand Canyon, Yichang Three Gorges Scenic Area, Wuhan Yellow Crane Tower, Xiangyang Ancient City, World Cultural Heritage Wudang Mountain and other scenic spots.
In order to actively respond to the extensive publicity and education of the history of the Communist Party of China, the history of the new China, the history of reform and opening up, and the history of socialist development in the whole society, and to meet the needs of the people for travel and leisure vacations, the first red tour of the Beijing Bureau of China National Railway Group is listed in 3 On the 19th, the whistle started in Beijing and passed through red tourist attractions such as Bing'an Ancient Town, the first place where the Red Army crossed Chishui, Maotai Town, the “national wine town” written by the Four Crosses of Chishui, and the site of the Zunyi Conference, a turning point in the history of the Chinese Communist Party.
According to reports, in order to properly prevent and control the epidemic, the special line strictly follows the requirements of the national epidemic prevention standards and procedures, carries out temperature testing and checks the health code before leaving the group.
Before and after the departure of the special train, the carriages are fully disinfected, spare masks, hand sanitizers, disinfection wipes and other protective equipment are prepared on the train, and measures such as meal sharing system are adopted to ensure safe and worry-free travel throughout the journey.
Zhao Shan
Zhao Shan