[Explanation] On the morning of the 18th, the signing ceremony of the strategic cooperation between Happy Valley Group and Kuaikan Manga was held in Beijing Happy Valley. Happy Valley Group Party Secretary and General Manager Li Kehui, Kuaikan Manga founder and CEO Chen Anni and members of the management team of both parties attended the signing ceremony. ceremony.
[Explanation] It is understood that in the future, Happy Valley Group will use the high-quality IP resources of Kuaikan Comics to build an immersive offline experience platform for Kuaikan users and fans in 8 Happy Valleys across the country to help build a foundation and break through the field Circle, tell Chinese stories, spread Chinese culture, and further consolidate the brand image of each other's youthful, story-oriented, and national-fashioned entertainment fan.
[Concurrent] He Xiaole, Deputy General Manager of Happy Valley Group
Cooperating with Kuaikan, we believe that it will inspire more inspiration, we will create more cultural and tourism integration new products, and provide a richer cultural tourism products and garden experience.
On the one hand, it can provide updated and better content in the major festivals of Happy Valley, and at the same time, it provides fans of fast reading comics with a platform for online and offline communication experience across the country.
We also believe that the cooperation between OCT Happy Valley and Kuaikan is also an opportunity to dig deeper into Chinese traditional culture. We will work together to explore more cultural and tourism fusion boutiques to create such a cultural boutique, so that everyone can feel the Chinese culture. Charm enhances our cultural self-confidence.
[Commentary] During the press conference, Li Wei, deputy general manager of Beijing Happy Valley, introduced the activities of Beijing Happy Valley's 2021 Spring Breeze Garden Season•National Tide Cultural Festival.
It is understood that this year’s Guochao Cultural Festival uses "China, the right tide" as the main proclaim, and will carry out an 80-day tide play event to inspire the power of "breaking the wall" of the second element.
[Explanation] It is understood that the Beijing Happy Valley Phase VI·Sky Light Night Show will be reopened on May 1, 2021. It outlines the night light and shadow map with the "Six Parts of Night Economy", through the lighting of the whole park, and high-tech light and shadow interaction. Two major themed light and shadow shows, "Happy Rubik's Cube" and "Fantasy Orient", and a series of customized themed performances were launched to create a night leisure destination of 560,000 square meters and become a major check-in place for the "Night Capital".
Editor in charge: [Li Jun]