"Just let it go, don't want to watch it anymore." Xu Tianxing decided to reach a "compromise" with his shrinking fund.
As a post-95, Xu Tianxing "entry" is not too early.
At the beginning of this year, he couldn't help his friends' various "Amway" (strongly recommended), and spent 10,000 yuan to buy six or seven funds such as liquor and medical care.
On the day before the Spring Festival holiday, the fund's gains were gratifying, and Xu Tianxing was also fortunate that he was "a little invested in mind".
It's not just Xu Tianxing who thinks that "you can make money if you buy it".
China News.com once quoted survey data from a research institution as part of the evidence: among the newly added "basic people", the post-90s are the main force.
The survey shows that in the first half of 2020 alone, there will be 20 million new "basic people".
Among them, the 18-34 age group accounted for 60%.
On February 24, data released by an investment platform also showed that more than half of investors who purchased 3 or more fund products in different sectors were born in the 90s.
In the hot-search topic #Fund plunged young people why can’t get away with it, the comments expressing “annoyed” are quite representative: “Am I here to make money?” “If I don’t sell, I don’t lose money”, “I step on thunder as soon as I enter”... …
Today, Xu Tianxing is only worried about "when can he leave the field".
"Play" fund, do you want to "fan" star fund manager
On social platforms, fund managers have become increasingly “running into a rice circle”, and many young people who have ended up “look at people and place orders” have sparked a lot of discussion.
Zhang Kun, the fund manager of E Fund, currently manages more than 120 billion yuan of funds, and is known as the "public offering brother" in the industry.
The outstanding performance has also attracted many young "basic people".
Only on the Weibo platform, Zhang Kun's global fan support club has begun to take shape.
They call themselves "ikun", homophonic "Aikun".
Posters, emoticons, data rankings... Zhang Kun has the same treatment as fans of traffic stars. Weibo @易方达张坤 has nearly 30,000 fans in the global support club.
Unlike entertainment stars who often "open for business", even though Zhang Kun himself has not disclosed too much of his true dynamics, fans still "kun Kun can fly with ease and ikun will always follow."
Guo Tianyong, a professor at the Central University of Finance and Economics, saw the "Buffett's lunch" of the previous generation of stockholders in the phenomenon of fund managers' "rivalization".
"With a profit-seeking mentality, people will always approach excellent people unconsciously. Characters similar to Buffett have performed well in a long period of time." Guo Tianyong said in an interview with a reporter from China Youth Daily and China Youth Daily. The financial industry should also be a serious and highly professional industry.
However, among young people buying funds, there is always a "play" mentality.
Xu Tianxing admits that he is the kind of person written by #基金投资成青年社会工具#, even though the fund is ups and downs, he never forgets to make fun of himself.
The fund WeChat group he belongs to will not stop starting at 9:30 in the morning.
Xu Tianxing thinks, "I didn't learn anything from the group, but the main thing is to exchange jokes. About 80% of the time is small talk."
For example, if the trend is not good today, the expression of "low EQ" means that the fund has fallen today, and the expression of "high EQ" means that the fund (green) is good for the eyes today...
Once the market conditions are bad and the fund drops sharply, the "element" people's love for star fund managers will change.
Netizens with a burst of mentality can't help but change the name of Zhang Kun from "male god Kunkun" to "caicai Kun".
In January of this year, "I hope to buy funds rationally. Don't call me Mr. Cai if I make money, or call me when I lose money." This ridicule of Cai Songsong, manager of Lion's Fund, was widely circulated on major platforms.
In an interview with China Youth Daily and China Youth Daily reporters, Lei Jie, Chairman of China Finance Longma Capital, said that fund managers’ “fanning” is not a violation. Post-90s and post-00s, regardless of star chasing or financial management, they are all set for themselves. A so-called pursuit or belief goal.
However, when fund returns are good, star managers are sought after, and fund managers are scolded on hot searches when their net worth drops. Such blindly following the trend will not only easily lose correct judgment, it is also not conducive to fund managers' management of products.
Maternal and child bloggers, beauty bloggers give you a "wealth code"?
"I want a wealth code, I want to get rich overnight!" Young people who want to buy funds with this idea, fan fund managers may be just the first step.
According to the data released by Station B, compared to 2019, the amount of investment and financial management videos at Station B in 2020 will increase by 464% year-on-year.
Weibo’s fund super talk ranks first in the financial super talk, with 240,000 users following and 1.75 billion reading.
It is not uncommon to see "investment bloggers" on various platforms such as Station B, Xiaohongshu, Douyin, and Weibo.
A reporter from China Youth Daily and China Youth Daily noted that investment bloggers can be roughly divided into two categories. One type is full-time financial bloggers who analyze the market and recommend funds.
Guo Tianyong compared them to the "stock critics" on TV shows of the year.
"These people are actually playing the edge of supervision." In a securities company in Sanlitun, Beijing, a fund salesperson told a reporter from China Youth Daily and China Youth Daily that it is difficult to say that they are qualified.
On social platforms, as long as you publish relevant content and accumulate a certain amount of influence, you can become a so-called financial and investment blogger, and fans cannot accurately identify the professional level of the blogger.
According to the regulations of the China Securities Regulatory Commission, fund managers and sales institutions should understand investor information and adhere to the principle of prioritizing investor interests and matching risks.
According to the investor's risk-bearing ability, to sell products of different risk levels, and sell the appropriate fund products to the appropriate investors.
But publishing information on the Internet is only a one-way operation.
Bloggers only need to provide information about their income, and they can attract a large number of followers.
Coupled with clever rhetoric, appropriate reminders of risks, "Bloggers with a position of less than 100,000 yuan may have fooled a large number of young people with a large amount of money in their hands." The salesperson said.
As for the other type of "wild investment bloggers", most of them are the top KOLs on social platforms and have the highest quality traffic, but they come from different fields such as beauty, maternal and child education, and cannot prove that they have professional financial knowledge and knowledge. Long-term investment experience.
Instead, it is the recommended words of "Xiaobai", "Getting Started" and "Hands-on", which makes the "Fortune Code" easier to get here.
A KOL in the post-90s education field receives hundreds of invitations to promote financial management every day.
Some are directly recommending funds, and there are also invitations to induce netizens to open accounts and sell courses.
Because the promotion of selling courses on Xiaohongshu will be banned, it is generally used to divert traffic to a designated sales customer service. The price of entry-level courses generally starts at 600 yuan.
When you open an account by pulling people, the trading platform will provide a promotion fee according to the number of people. Once these consumers have a transaction, the blogger can also take a draw from it.
"I have only received two such promotions so far. They are all provided by the trading platform." He said, in fact, if you can't evaluate the risks, you can't be responsible to fans.
But he did not deny that some of the bloggers at the same level would forge screenshots and recommend funds for promotion fees.
The above-mentioned sales staff told reporters that the information provided by such bloggers is often extremely basic common sense, which is only packaged into various financial secrets with the help of words.
How can young people buy funds rationally
In early March, it was reported that star fund managers such as China Asset Management Cai Xiangyang, E Fund Manager Zhang Kun, Invesco Great Wall Fund Manager Liu Yanchun, and China Europe Fund Manager Gu Lan will be invited to participate in a variety show.
On March 3, the China Fund Industry Association issued the "Proposal on Investment Education and Publicity in the Mutual Fund Industry", which mentioned: when public fund managers carry out investment and education publicity activities, they should focus on professionalism, integrity, compliance, and guide investors Establish correct financial management concepts, adhere to long-term investment, value investment and rational investment; prohibit entertainment, must not violate the relevant national spirit, social public order and good customs, and institutions must not develop or participate in entertainment-related activities.
Xu Tianxing thought it was very good, "brake the car of the fund manager being consumed".
"Don't turn investment into rewards." In Guo Tianyong's view, this is a good signal.
He has mentioned several times that "the professional investment ability of fund managers is the foundation of their survival. At all times, fund managers should maintain a low-key and pragmatic ability."
Fund managers follow the "long-term investment philosophy and the principles of objectivity, truthfulness and accuracy" to do business well.
But on the other hand, curbing the barbaric ecology of bloggers "teaching others to buy funds and making more money than buying funds by themselves" is a top priority for young people to buy funds rationally.
Searching for "funds" at station B and Xiaohongshu, all that came into view were reminders that "investment is risky, financial management needs to be cautious".
But the head KOL also said frankly: "The platform will only restrict fund recommendations that are too illegal on this platform, and will not restrict bloggers from sending fans directly to sales."
Lei Jie said that the China Securities Regulatory Commission has previously clarified the definition of "illegal securities investment consulting", which means that relevant institutions or individuals engage in providing securities investment analysis, forecasts or recommendations for investors or customers without the approval of the China Securities Regulatory Commission, and directly or Activities of indirect paid consulting services.
"The investment advice and knowledge sharing made by various big V and UP owners are actually not compliant." He reminded that investors who accept securities and futures investment consulting services must pass the securities business qualification approved by the China Securities Regulatory Commission. Of legal institutions.
Regardless of whether the sales are training courses or trading skills, as long as they recommend or provide investment advice to investors and obtain economic benefits directly or indirectly, they are all engaged in securities investment consulting business and need to obtain the securities investment consulting business qualification approved by the China Securities Regulatory Commission .
Nowadays, many young "basic people" post the rate of return when they rise, and there are not a few people in the comment area yelling for "blind dates".
After falling, everyone is a "heartbroken buyer boy/girl".
And when funds are frequently scolded on hot search, "investment is risky" seems to be true and credible.
Doing a good job of financial education for young investors has aroused the attention of all parties.
At the just-concluded two sessions, Gao Chen, deputy to the National People’s Congress, Party Secretary and principal of Northeast Yucai School, said: “Many college students have participated in financial activities such as loans, stocks, and fund purchases. However, due to their lack of basic financial knowledge, they are easy to fall behind. Enter the financial scam." Gao Chen suggested that the school should further strengthen the education and guidance of college students, carry out popular education on financial knowledge and financial management for students, and cultivate students to form good financial literacy.
Lei Jie believes that under the premise of ensuring legal compliance, fund managers use live broadcasts, short videos and other methods to innovate fund promotion and promotion on platforms where young investors are more active, which may be more acceptable to young people. This is conducive to the popularization of fund financial management knowledge.
"In the final analysis, buying funds is still a young person’s personal behavior," Guo Tianyong said. "Every generation of people who first enter the investment market needs to be hard-working. It is right to encourage young people to invest, but what about the risk of investment? It’s not outdated."
China Youth Daily · China Youth Daily Trainee Reporter Chen Yinshan Source: China Youth Daily