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'eBay Korea', which operates online shopping malls such as Gmarket and Auction, has been released for sale.
It is the third largest company in the domestic market after Naver and Coupang.
Today (16th), in the preliminary bidding, not only the existing distribution giants, but also giant telecommunications companies and IT companies have jumped in.
Reporter Lee Seong-hoon will tell you in detail what will happen in the domestic market.
<Reporter> In the
preliminary bidding for eBay Korea, not only distribution companies Shinsegae and Lotte, but also communication and IT companies SK Telecom and Kakao, and private equity fund MBK Partners participated.
Shinsegae is trying to overcome the limitations of fresh foods by Lotte and affiliated online retailers, Shup.com, who are trying to increase their weak online competitiveness.
SK Telecom expects synergy between Kakao and its subsidiary 11st, which is trying to overcome the weakness of being a latecomer in the online shopping field.
All of them are calculating that if they succeed in acquiring eBay Korea, they can be shoulder-to-shoulder in Naver, Coupang, and e-commerce at once.
[Rinah Oh / Researcher at eBest Investment & Securities: eBay Korea is the third largest company in the domestic market.
When it is acquired, it can act as a foundation that allows it to gain a large market share at once.]
Industry movement to contain Coupang, which secured 5 trillion won through listing on the US stock market, also boosted the plate before eBay acquisition. is.
In fact, Shinsegae also officially established on-offline collaboration through an exchange of KRW 250 billion worth of shares with Naver and started anti-coupang solidarity.
However, the expected sale price of eBay Korea, which is estimated at KRW 5 trillion, can be a burden, and even after the acquisition, there are many tasks to be solved, such as securing logistics, shipping competitiveness, and synergy.
(Video editing: Lee Seung-yeol, VJ: Jung Min-gu)