China News Service, Guangzhou, March 16 (Xu Qingqing, Zhu Shaoyong) In response to the false propaganda of UC browser medical beauty advertisements exposed at CCTV's "3.15" party on the evening of the 15th, the Guangzhou Municipal Market Supervision Administration rushed to the UC browser headquarters overnight to carry out For verification and disposal, the company's parties are required to provide relevant information quickly to further improve the evidence chain.
According to CCTV's 2021 "March 15" Gala, although the regulatory authorities have carried out several Internet advertising governance actions, some advertisements are still unpredictable.
The reporter searched for keywords on the UC browser, and one of the links was marked with an advertisement at the bottom. The headline of the advertisement was "My 9-year high blood sugar has finally returned to normal, sharing real experience". The article constantly recommends a teacher, After contacting the teacher, he recommended ordinary products that did not meet the results. Not only the UC browser, but also many similar advertisements in 360 search. The reporter purchased products through WeChat. The food that claimed to be effective within two months was actually ordinary food. .
The agency behind these advertisements can also provide customers with one-stop services from the qualification of the advertisement to the content, web equipment, and account maintenance.
As long as a WeChat account and product type were provided, the agency soon produced a self-report advertisement about weight loss and blood sugar reduction and an expert Q&A advertisement that asked doctors quickly, even the number of likes Set arbitrarily according to the quantity.
It is reported that the registered address of the company to which UC Browser belongs is in Tianhe District, Guangzhou. After an on-site investigation by the Guangzhou Municipal Market Supervision Bureau, the relevant parties of the company admitted that they had illegal acts of publishing false illegal advertisements.
After preliminary verification, the company currently has 34 advertising agencies, and the false and illegal advertisements exposed at the "March 15" party are acting as an agent for Shanghai Yisheng Culture Media Co., Ltd.
As part of the related evidence data is distributed in Beijing, Shanghai and other places, we do not have complete data for the time being.
The Guangzhou Municipal Market Supervision Bureau stated that the next step will be to supervise the Tianhe District Market Supervision Bureau to thoroughly investigate the situation, and deal with the parties within the jurisdiction strictly, promptly and seriously; if it is not within the jurisdiction, it will be promptly transferred to the relevant provinces and cities for processing. Involving illegal and criminal acts shall be transferred to judicial organs for handling.
The follow-up investigation will be renewed in time.
UC also issued a response on the evening of March 15 stating that it apologized to the public for the adverse effects caused by illegal advertisements, checked and removed the illegal advertisement content as soon as possible, and quickly established a network-wide investigation team to strengthen the pre-review of advertisements. Inspect during the incident.
In response to the illegal operation of agents exposed by the media, UC said that it will immediately stop cooperating with relevant agents and strictly investigate related violations. At the same time, a comprehensive self-examination and self-correction of the agent management mechanism was carried out, and the accountability mechanism was initiated. In the future, it will further strengthen the audit governance and responsibility of the platform, and provide users with high-quality information services with stricter standards. (Finish)