It's time for "face value economy" to accept "correction"
Our reporter Liang Jun, Huang Xiao, Dong Xiaohong
Driven by the upgrading of beauty consumption and the anxiety of beauty, my country's medical beauty market is booming. New technologies and new business formats are frequently updated. Some cities are focusing on medical consumption hotspots and are digging into the beautiful economy.
Interviewees believe that illegal institutions, illegal doctors, and illegal drugs are disrupting the medical aesthetics market. After the brutal growth stage of the medical aesthetics industry, it urgently needs to step through many hurdles and embrace the new generation of consumption with a new attitude of quality medical aesthetics and healthy medical aesthetics. market.
Entry gate: industry access needs to prevent "sand and sand"
According to a survey conducted by Xinhua Daily Telegraph reporters, although my country's medical aesthetics industry has made great progress, the quality of institutions is uneven, and many institutions do not have the qualifications for plastic surgery. The main reason is that the barriers to entry are too low.
Therefore, raising the threshold is the first bolt to protect the rights and interests of consumers.
"First of all, we must control the entrance, clarify the business threshold, and prevent the mud and sand from falling down." Jiang Yi, vice president of Art Star Group, said that legislation and regulations should be passed to screen and control service quality from the source, and to strengthen the qualification review of practitioners.
In order to ensure the quality and safety of medical plastic surgery, the National Health Commission organized the establishment of a national plastic surgery professional quality control center in 2017, organized the collection and analysis of national plastic surgery professional medical quality data, and promoted the improvement of the plastic surgery professional quality control organization system in various regions.
As of the end of 2019, 17 provinces across the country have established provincial-level plastic surgery professional quality control centers to supervise and inspect the quality of medical beauty in the province, and "escort" the orderly and healthy development of the medical beauty industry in various regions.
"At present, the management of large-scale medical and aesthetic institutions is relatively standardized, and some small medical and aesthetic institutions have more excessive medical treatment and over-range operations." Qin Yong, member of the Chengdu Municipal Political Consultative Conference and general manager of Chengdu Badachu Medical Aesthetic Hospital, said that the prison entrance is not enough. The withdrawal mechanism should also be improved, and a number of unqualified "black clinics" should be banned in accordance with the law.
Industry insiders remind consumers that when choosing a medical beauty institution, you must first "open your eyes" to prevent the "beauty trap" from falling.
Before consuming, people should fully understand the qualifications, programs, and chief surgeon of the institution. Once blindly or impulsively, it is easy to suffer dumb losses.
In addition to raising consumers’ vigilance, Ye Feilun, director of the Medical Cosmetology Department of Chengdu Third People’s Hospital, suggested establishing a consumer science education matrix led by the government, with industry association participation, and cooperation with institutions, to improve the public’s ability to discern and let "black clinics" "walk the holes" "The market space for "is getting smaller and smaller, and the invisible "hand of the market" of mature consumers is used to purify the market order.
Talent barrier: entering university for medical and aesthetic majors to make up for the gap and expel "bad money"
In order to promote the healthy development of the medical aesthetics industry, the Ministry of Education's support for medical aesthetics majors to enter universities has caused heated discussions on the Internet.
A consulting agency released the "White Paper on Insights into China's Medical Beauty Industry in 2020" and pointed out that there are more than 100,000 illegal practitioners in China's medical beauty industry, and legal physicians account for only 28% of the industry.
Wang Yongxiang, chief physician of plastic surgery at the Second People’s Hospital of Gansu Province, said that it is gratifying that plastic surgery in my country is becoming an independent specialty in the medical field. It is widely opened in public hospitals. The plastic surgery departments of hospitals at all levels have begun to train professional Plastic surgeon.
On the one hand, there is a huge consumer market, and on the other hand, there is a huge gap in the “regular army”. Interviewees said that this measure can not only improve the professionalism of the industry, but also get rid of the general public perception of low academic qualifications in the medical aesthetics industry. Conducive to promoting the development of the industry.
Li Jialun, a plastic surgeon from Union Hospital of Tongji Medical College of Huazhong University of Science and Technology, was admitted to his doctorate in 2015 and chose to study plastic surgery.
His choice was unanimously opposed by his family at the time: "When I read a doctor of medicine, I went to open my eyes."
However, Li Jialun believes that his own experience reflects the society's prejudice against medical aesthetics practitioners. In fact, "plastic surgery is a department that solves personal inner difficulties through surgical methods, and it is a discipline full of sunshine."
"Cultivating professional talents is the second hurdle that the industry urgently needs to pass." Wang Yongxiang said that only by maintaining the continuous construction of the regular team of doctors can we protect the safety of the majority of those seeking beauty. If we can cultivate a group of professional management talents, It can also better empower the beautiful economy.
Regulatory customs: the industry "corrects" itself, and "escorts" with multiple forces
In response to the phenomenon of "black medical beauty", many people confessed: The medical beauty industry is chaotic, and it should be taken care of long ago.
However, for the supervision of emerging industries, it is necessary not only to avoid "a stick to kill", but also to draw a "red line" to prevent overstepping the rules.
Regulators said that some doctors used beauty products that were not approved by the National Medical Products Administration, which caused frequent medical disputes and impaired consumer health.
The essence of medical aesthetic services belongs to the medical category, and management should return to medical attributes.
At the same time, the drug purchase channels are chaotic, and some illegal medical beauty organizers have secretive activities. This requires close cooperation from the drug administration, market supervision, public security, cultural tourism, and Internet information departments.
“The supervision of the medical beauty industry often relies on administrative orders, and this type of supervision cannot be sustained for a long time. Effective cracking down on illegal medical beauty involves multiple departments and must rely on an effective mechanism to coordinate various departments to achieve comprehensive supervision.” Gansu Provincial Health Commission Comprehensive Supervision Bureau Director Wang Wenjun said.
The relevant person in charge of the Chengdu Medical Aesthetics Association suggested that for participants engaged in illegal medical cosmetology, a negative list should be established and included in the personal credit investigation.
Jiang Yi said that for the healthy development environment of the medical aesthetics industry, in addition to being "hands-on" by others, the industry itself needs to operate with integrity and scientific management to achieve self-correction.