(Economic Observation) Big data empowers Xu Wen to achieve precise docking of pineapple production and sales
China News Service, Zhanjiang, March 14th, title: Big data empowers Xuwen's pineapple production and sales to achieve precise docking
Author Sun Qiuxia
In Qujie Town, Xuwen County, Guangdong, the "Hometown of Pineapples in China", small trucks parked on the pineapple field, waiting for the shipping workers to fill up the trucks and drove away slowly.
Data map: On March 11, staff picking pineapples in Qujie Town, Xuwen County, Zhanjiang City, Guangdong Province.
Photo by China News Agency reporter Chen Jimin
Xuwen pineapples can be ordered without leaving home, which is inseparable from the application of big data.
Relying on the big data platform, buyers can understand Xuwen's pineapple procurement, supply demand and market conditions anytime and anywhere.
At the same time, growers can also produce pineapples according to the procurement needs of different channels to achieve a precise connection between production and sales.
“It turned out that buyers must go to the field to make an order with confidence. Now they can see the latest price and big data of pineapple production and sales through their mobile phones. There are more and more people purchasing pineapples online.” Guangdong Sannong Internet Technology Co., Ltd. General Manager Weng Zhiquan said.
Xuwen, which has nearly a hundred years of pineapple planting history, is a major pineapple producer in China. The county’s pineapple planting area is about 350,000 mu, with an annual output of 700,000 tons, ranking first in the country in terms of planting area and output.
In recent years, Xuwen County has strengthened the construction of the pineapple big data platform.
From 2019 to 2020, the direct supply base of China's pineapple e-commerce production area developed and improved the Xuwen pineapple big data system, covering 15,713 farmer data, 10,576 national fruit market stall data, and 4486 fruit e-commerce data on the whole network... …
Weng Zhiquan said: "Our e-commerce business only accounts for about 5%, which are basically large transactions. In 2020, we will connect with 2,315 pineapple buyers through big data, and 72 of them will directly cooperate with the origin, and sell about 1,500 tons of bulk pineapple."
Also dedicated to the development of pineapple big data is the agricultural e-commerce platform Guangdong One Person One Mu Tian Network Technology Co., Ltd. (hereinafter referred to as "One Mu Tian").
It is understood that one mu of land has been rooted in Xuwen for three years, and a big data system has been customized for Xuwen pineapples, which comprehensively monitors the national pineapple market data and origin information, and helps farmers realize the docking of pineapple production and sales.
"Xu Wen has a pineapple trading market. In the past, people would sell pineapples here, and the sales were relatively limited. Last year, through our platform, Xu Wen, a supplier who had never done online transactions, achieved 150 online shipments in one month. More than ten thousand yuan (RMB)." Wang Xiaoying, the anchor "Pineapple Sister" of Yimu Field, told reporters.
Wang Xiaoying was originally a news anchor of Xuwen County Radio and Television Station. In 2019, she joined a mu of land and became a full-time agricultural anchor.
As Xu Wenpineapple became a "super internet celebrity", the name "Pineapple Sister" became more and more popular, and more and more people watched her live broadcast.
"After Xuwen's pineapple has become popular all over the country, we must think about how to do our own quality." Wang Xiaoying said, in the past three years, the one-acre production area service team has carried out carpet-style training in Xuwen, not only teaching farmers to live broadcast the goods, but also There is also corresponding guidance in production and planting.
Weng Zhiquan also believes that Xuwen's pineapple will win by quality in the future, not by planting area.
In addition to doing a good job in production and marketing, it is more important to control the quality of pineapples.
It is reported that, in order to strengthen and expand the pineapple industry, Xuwen has established 13 pineapple standardized planting demonstration bases, refined and rejuvenated the bulk variety "Bali", and promoted excellent lines such as "Golden Pineapple", "Sweet Pineapple", and "Golden Diamond Pineapple". Increased the planting area of new varieties by 12,000 mu.
In order to solve problems such as "black heart disease", the direct supply base of China's pineapple e-commerce production area has developed pineapple anti-black heart preservation and cold storage technology, and customized the first domestic pineapple quality control automatic sorting machine, which can sort black hearts and black hearts inside pineapples. Ding, sugar content, size, weight, etc.
"From pineapple planting to picking, we are involved in the entire process. Only by doing a good job of quality control of pineapples can we sell at a good price, and at the same time we can guide local farmers to follow us to set standards." Weng Zhiquan said.
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