(Economic Observation) Fujian Wuyi Rock Tea Industry "shifts and speeds up"
China News Service, Fuzhou, March 12 (Reporter Long Min) As a traditional Chinese tea, Wuyi Yancha produced in Fujian has grown from a "small leaf" to a "big industry" and has been included in China's first batch of advantageous characteristic industries. Cluster.
However, as the popularity of Wuyi Rock Tea has increased, price speculation has also appeared in the market, and the "high-priced tea" has seriously disrupted the market order.
The special rectification recently carried out in Fujian has made the "high-priced tea" hype emergency "brake".
Liu Guoying, chairman of the Wuyishan Tea Industry Association, said in a recent interview with a reporter from China News Agency that the strong special rectification has put the Wuyi rock tea industry under obvious pressure, but in the long run, the advantages of the special rectification outweigh the disadvantages and promote the Wuyi rock tea industry. "Shifting gears and speeding up", moving towards high-quality development.
Severely brake the "high-priced tea" hype style
Lian Yongzhong, director of the Wuyishan Market Supervision and Administration Bureau, said that since this year, 13 cases of tea violations of general procedures have been investigated and dealt with. The cases are currently under processing, mainly involving labeling and marking, clearly marked prices, product quality, and product traceability.
In recent years, Wuyishan City has repeatedly laid out to crack down on market chaos such as "high-priced tea", vulgar names, and excessive packaging.
Why is it endless after repeated bans?
According to industry analysis, Wuyishan is the main producing area of Wuyiyan tea, but the main consumer market is outside the jurisdiction of Wuyishan, and there are problems in cross-regional law enforcement.
The special rectification is strong and covers a wide range, highlighting the linkage between the main production areas and the consumer market.
The reporter visited a number of tea shops in Fuzhou and Wuyishan and found that tea companies had all removed the "high-priced tea" or substantially adjusted the price of rock tea on sale; the lively tea-tasting scene in the past has disappeared, and the shops are quite deserted.
Lin Xiaoming, chairman of Wuyishan Jiuhe Tea Industry Co., Ltd., said that tea sales have temporarily been partially affected.
Chen Zhiqiang, founder of Shoushanggongfu Tea Industry, said that after the media exposure of the "high-priced tea" incident, the 12 stores that had just signed a contract lacked confidence and had switched to other tea categories.
At the time of the tea picking season, pressure is transmitted to the upstream of the rock tea industry.
When interviewed, many Wuyishan tea farmers expressed that they were worried that they would “injury” the middle and low-end tea, which accounted for most of the output of Wuyi Rock Tea. This year, the price of green tea will drop significantly or slow sales.
Towards high-quality development
Wuyi Mountain has become rich and famous for its tea.
Peng Xiulian, member of the Standing Committee of the Wuyishan Municipal Party Committee, Minister of the Propaganda Department, and commander of the city's tea industry high-quality development action command, said that the tea industry is a characteristic industry, a pillar industry, and an industry that enriches the people in Wuyishan. Care for this "leaf" like your eyes.
Regarding the special rectification, Liu Guoying pointed out that a fair, standardized, and transparent market and a harmonious and good consumption environment are the good foundations for the development of the Wuyi rock tea industry.
At present, the production enterprises and distributors of Wuyi rock tea have taken active actions to curb the chaos of Wuyi rock tea's "high price tea".
Based on the current pain points, difficulties and blocking problems in the development of Wuyi Yancha, Wuyishan City promotes the implementation of special actions such as leading cultivation, quality improvement, standard control, brand building, marketing, and integrated development.
Peng Xiulian said that it will follow "control area, improve quality, strengthen brand", extend the industrial chain, go all out to enhance the core competitiveness of the entire industrial chain, and comprehensively promote the high-quality development of the tea industry.
Jiang Xiaowu, director of the Wuyishan Municipal Bureau of Commerce, said that he will strengthen cooperation with leading e-commerce platforms to build a collection and distribution center of origin of Wuyishan tea, a merchant service center, and a logistics integrated warehouse and distribution service center; plans to build a tea industry trading center.
Wuyi Mountain is the starting point of the "Wanli Tea Ceremony", an ancient business road that spans Europe and Asia.
Peng Xiulian pointed out that it is necessary to accelerate the application of the "Ten Thousand Miles Tea Ceremony", strengthen protection and inheritance, promote the combined development of traditional crafts and modern technology, and enhance the competitiveness of Wuyi Mountain's tourism and tea industry through the protection, excavation and development of culture.
Guan Xi, an expert on economics and information posts in the technical system of the modern tea industry in Fujian Province, believes that China's tea consumption potential is huge.
The Wuyi rock tea industry, which is currently undergoing special rectification, has turned crises into opportunities, "shifted gears and speeded up", and gradually entered a new stage of high-quality development.
(Finish)