Chinanews.com, Beijing, March 12 (Chen Hang) The 29th meeting of the Standing Committee of the 15th Beijing Municipal People’s Congress held on the 12th, on the "Beijing’s Regulations on the Establishment of Outdoor Advertising Facilities, Plaques, Signs and Slogans ( Draft)” (hereinafter referred to as the second review draft) for the second review.
Hao Zhilan, chairman of the Urban Construction and Environmental Protection Committee of the Beijing Municipal People's Congress, said that the use and maintenance of the plaque logo design style cannot be "one size fits all." It is necessary to maintain the characteristics as well as the coordination.
To this end, the second draft of the draft added regulations on maintaining the design style of the plaque and logo, stating that “chain business enterprises can follow the design style and tone of the same brand to set up the plaque and logo, and maintain the same shape and block culture as the building’s façade. The characteristics and the surrounding landscape are coordinated".
The second review of the draft consists of 7 chapters and 62 articles, including general provisions, outdoor advertising facilities, plaques, slogans and publicity materials, safety maintenance and supervision and management, legal responsibilities, and supplementary provisions.
The purpose is to strengthen the management of outdoor advertising facilities, plaques and slogans in Beijing, rationally plan the use of urban space resources, and maintain the urban landscape.
The second review of the draft expanded the definition of outdoor advertising facilities and added the content of bus body advertising.
The outdoor advertising facilities in the second review of the draft refer to light boxes, neon lights, electronic display devices and other vehicles that are installed on buildings, structures, outdoor venues, urban rail transit facilities, and public transportation vehicles. Facilities for advertising in urban outdoor public spaces such as railways and squares.
Hao Zhilan stated that according to the system design of the draft bill, outdoor advertising facilities are set up and managed in accordance with the plan. New outdoor advertising facilities cannot be built in areas not covered by the plan. In order to reflect the service-oriented government concept and protect the reasonable needs of enterprises and stakeholders, it should be as soon as possible Achieve full coverage of the plan.
For this reason, the second review of the draft requires that in built-up areas that have not yet been planned, the planning of outdoor advertising facilities in the block should be completed within three years after the implementation of the law.
In order to facilitate the public to inquire and know the relevant information about outdoor advertising facilities, fixed plaque signs and body signs, and to further strengthen social supervision, the second review of the draft is uploaded to the setting plan of outdoor advertising facilities, fixed plaque signs and body signs. After the provisions of the integrated service information system, the content to be disclosed to the public will be added.
In November 2020, the 26th meeting of the Standing Committee of the 15th Beijing Municipal People's Congress conducted the first review of the "Administrative Regulations on the Installation of Outdoor Advertising Facilities, Plaques, Signs and Slogans in Beijing (Draft)".
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