China News Service, Changchun, March 11 (Gao Longan) Although it has been more than a month since the beginning of spring, for Northeast Changchun, "the charm of winter still exists" at this time.

Changchun is a veteran ice and snow tourism city in China. Since the 1990s, Changchun has continuously explored new possibilities based on traditional ice and snow projects, focusing on the development of three core industries: ice and snow tourism, ice and snow sports, and ice and snow culture, forming ice and snow products with Changchun characteristics system.

　　Zhang Zhanduo, deputy director of the Changchun Municipal Bureau of Culture, Radio, Television and Tourism, said in an interview with Chinanews.com recently that since the first Changchun Ice and Snow Tourism Festival in 1998, the ice and snow industry has stepped into the fast lane of development, and the quality and quantity of products are improving. A series of well-known ice and snow events at home and abroad.

In 2003, the Vaasa Ski Festival settled in Changchun, and China became the fourth country to host the Vaasa Ski Race after Sweden, the United States and Japan; in 2014, the Changchun Jingyuetan Vaasa International Ski Festival officially joined the World Ropet Sports Organization .

Taking advantage of the opportunity of the 2022 Beijing Winter Olympics, Changchun City has identified the ice and snow economy as a strategic task for the city to vigorously cultivate a new economy, new business forms and new models, vigorously develop ice and snow sports, and expand and strengthen the ice and snow economy.

Last year, on the basis of the original events, Changchun held the first national orienteering challenge and the China Short Track Car Rally Championship and other events.

The light show created by Changchun World Sculpture Garden.

Photo courtesy of Changchun Municipal Bureau of Culture, Radio, Television and Tourism

　　With the deep integration of the cultural and tourism industry, Changchun has stepped up its exploration of the "ice and snow + culture" model.

Wang Mingshan, director of the Changchun World Sculpture Park, said that the park has held ice and snow sculpture competitions for six consecutive years. While northern players are actively participating, the number of contestants from southern provinces and cities, as well as European and American countries and regions is also increasing year by year.

In this snow season, the newly created "Shan Hai Jing" theme lighting show, ice and snow fusion sculptures and other creative ice and snow projects will make visitors refreshed.

On the first day of the Lunar New Year this year, there were more than 8,000 visitors to the park, and more than 10,000 on the 15th Lantern Festival of the first lunar month. "These figures are counted one by one using gates." Wang Mingshan said.

　　At the end of last year, Changchun Ice and Snow Xintiandi successively won three world records for "the world's longest ice slide", "the world's tallest torch ice sculpture" and "the largest ice-snow theme aerobics (multi-venue)" certified by the WRCA World Records Certification Agency. .

　　In recent years, Changchun City has coordinated the creation of “two festivals and two meetings” including Changchun Ice and Snow Festival, Vaasa Ski Festival, Jilin Snow Expo, and Winter Agricultural Expo, and built Jingyuetan, Temple Fragrant Mountain, Lotus Mountain Shimao, and Tianding "Four major ski resorts" in the mountains, as well as "six major ice and snow hot springs", "top ten ice and snow parks", "top ten cultural tourism ice and snow consumption places" and other ice and snow products, high-quality ice and snow projects attract a large number of tourists, but also let Changchun ice and snow have multiple " Halo, after being selected as one of the “Top Ten Cities for Ice and Snow Tourism in China” and “Top Ten Cities for Good Living in China” last year, it was selected as one of the “Top Ten Cities for Ice and Snow Tourism in 2021” this year. (Finish)