Policy outlines a "road map" to promote consumption, experts suggest focusing on four major growth points

　　Our reporter Su Shiyu

　　Trainee reporter Yang Jie

　　"As our country's control of the epidemic continues to improve and the economic recovery continues to improve, coupled with the continuous efforts of a series of aid-to-business relief policies, our overall judgment on consumption this year should be in a restorative Rapid growth." On March 8, Wang Wentao, Minister of Commerce, said in an interview at the "Ministerial Channel" of the National Two Sessions.

　　Fu Yifu, a senior researcher at the Suning Institute of Finance, told a reporter from the Securities Daily that at present, consumption has become one of the important driving forces supporting my country’s economic growth. At the same time, my country has a huge domestic demand market and huge consumption potential. Promoting consumption and expanding domestic demand will become the future economy. The main theme of development.

　　Top-level design call for consumption

　　Four major growth points need to be focused

　　This year is the first year of the "14th Five-Year Plan". Adhering to the strategic basis of expanding domestic demand and forming a strong domestic market is an important support for building a new development pattern.

On March 5, Premier Li Keqiang proposed in his government work report that he insisted on expanding domestic demand as a strategic basis to fully tap the potential of the domestic market.

These include "stabilizing and expanding consumption", "improving the urban and rural distribution system, speeding up e-commerce and express delivery into rural areas, and expanding consumption in counties and townships", "development of new business forms and new models", etc.; The Fourteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China and the 2035 Long-Term Goal Outline (Draft) (hereinafter referred to as the “Fourteenth Five-Year Plan Outline Draft”) puts forward the “comprehensive promotion of consumption” in accelerating the cultivation of a complete domestic demand system.

　　"my country's economy has shifted to a stage of high-quality development. To maintain a reasonable and stable economic growth requires comprehensive promotion of consumption and continuous satisfaction of the people's growing needs for a better life." Liu Xiangdong, deputy director of the Economic Research Department of the China International Economic Exchange Center, told a reporter from the Securities Daily. The recovery of consumer demand is indispensable for a comprehensive economic recovery.

Therefore, it is necessary to speed up the restoration of consumption, further release the consumption potential, adhere to the strategy of expanding domestic demand, and give play to the supporting role of consumption in the economy.

　　Talking about the growth points and power points of consumption this year, Fu Yifu said that the following four aspects need to be paid attention to: First, new types of consumption.

During the epidemic, new consumer formats centered on information consumption and digital consumption showed strong growth momentum, played an important role in stabilizing the prosperity of the consumer market, and driving the resumption of work and production, and greatly promoted the digital transformation of enterprises. Become the "ballast stone" of the consumer market.

In the context of the normalization of epidemic prevention and control, there is still a need to further promote the growth of new consumption in the future.

　　Second, the tax-free economy.

The current overseas epidemic is still severe, the number of tourists going abroad has dropped sharply, and many of the consumption that has been outflowed are expected to be transferred to the country. The liberalization of the domestic tax exemption policy can be said to be the right time, which is undoubtedly a great benefit for guiding the return of overseas consumption. , By continuing to actively deploy the development of the domestic duty-free industry, taking measures such as increasing the number of duty-free shops and types of duty-free products, and increasing the duty-free shopping limit, it can precisely target specific consumer groups and provide them with more abundant consumer choices.

　　Third, the international consumption center city.

Under the development theme of promoting consumption and expanding domestic demand, we urgently need to use international consumption centers as new platforms and carriers to accelerate consumption upgrades and the cultivation of new kinetic energy. This will not only help form a strong domestic market, but also radiate and drive the surrounding areas and even The high-quality development of the national economy and society can also enhance the overall competitiveness of cities in the international arena.

At present, Shanghai, Beijing, Chengdu, Guangzhou, Wuhan, Chongqing and many other places have issued support measures, ranging from optimizing the supply of goods and services, to accelerating business model innovation and upgrading consumer experience with scientific and technological support, building an international consumer center city in an all-round way, and accelerating consumption promotion File upgrade.

It is foreseeable that as the construction of an international consumer center city enters the fast lane, the quality and expansion of the consumer market can be expected, which will provide a powerful force for my country to promote industrial transformation and upgrading, gather innovative talents, improve the quality of urbanization development, and cultivate new advantages in global competition. support.

　　Fourth, rural consumption.

my country's rural residents have a large population, and whether the consumption potential of rural residents can be fully released is crucial to the formation of a strong domestic market and smooth domestic circulation.

In recent years, the consumption potential of rural residents has been increasingly released. Their demand for service consumption, durable goods consumption and online consumption has been increasing. However, the current Internet and logistics infrastructure in rural areas are still relatively backward, making it difficult to provide sufficient quality. Reach the rural market.

Therefore, the "Improvement of the urban-rural integration consumption network, the expansion of the coverage of e-commerce in rural areas, the improvement of the county consumption environment, and the promotion of the upgrading of rural consumption ladders" mentioned in the draft of the "14th Five-Year Plan" are of great significance and will help boost the rural consumer market Pointed out the direction.

　　Fully tap the potential of the domestic market

　　Need to work hard to expand consumption in many ways

　　According to Wang Wentao, this year the Ministry of Commerce will expand consumption from four aspects and promote economic development.

First, traditional consumption must be upgraded; second, new types of consumption must be cultivated; third, consumption platforms must be innovated; fourth, the consumption environment must be improved.

Among them, promoting rural consumption will become an important task of the Ministry of Commerce this year.

Wang Wentao said that rural consumption is a big market, and the two markets, towns and villages, account for 38% of the total consumption.

However, rural consumption is currently facing many shortcomings, pain points, and congestion points. Therefore, the Ministry of Commerce must make efforts in rural consumption in the next step. For example, towns and towns must establish commercial centers, e-commerce must cover all, and the circulation should be done in places where conditions permit. It may cover, etc., "We hope that through the introduction of some policies and the use of market-oriented methods, we will encourage and guide commercial circulation enterprises to sink to serve the countryside and expand rural consumption.

　　"In the long run, to promote consumption and expand domestic demand, in the final analysis, we must strive to release the potential of large-scale consumption, so that people dare to consume and are willing to consume. This requires speeding up the removal of a series of obstacles that restrict and restrain consumption, and then allow the suppressed consumption to gain "Release." Fu Yifu suggested that boosting consumption should specifically focus on three aspects: First, we must continue to promote income distribution reform, focus on narrowing the income gap, and effectively increase the income level of low- and middle-income groups, so as to improve their spending power. ; Second, we must further improve the social security system, especially to properly handle residents’ pension and medical issues, so as to solve the worries of people’s consumption; third, we must improve the infrastructure construction in remote and backward areas and optimize the quality of goods and services. Supply quality, standardize the order of the consumer market, and optimize the consumer environment to stimulate the consumption potential of Chinese people.

　　"The next step to fully tap the potential of the domestic demand market requires both supply and demand to work hard, not only to promote consumption replenishment, but also to stimulate the release of potential, and at the same time to expand effective investment to drive and boost consumer demand with investment." Liu Xiangdong added.

(Securities Daily)