Big data "kills familiarity", facing the "calculation" can only be forgotten?
A survey conducted by Fudan University professor Sun Jinyun has become a hot topic on the Internet: Recently, he led a team to conduct a survey on "mobile taxi-hailing software".
The team spent 50,000 yuan in 5 cities in China, collected more than 800 samples in regular scenarios, and drew a taxi report.
The report shows: Apple owners are more likely to be ordered by more expensive models such as special cars and preferential vehicles; if it is not an Apple mobile phone, the more expensive the mobile phone, the easier it is to be ordered by the more expensive models-such a report makes people more aware of big data The consumption traps created by user portraits and big data are hard to settle.
To build a new consumer society, the rights and interests of consumers must be guaranteed.
At this year’s “two sessions” across the country, representatives of the National People’s Congress submitted proposals on amending the anti-monopoly law and improving related supporting systems, including proposals to legislate to prohibit collaborative behavior, regulate data abuse, big data cracking, and platform selection.
It is understood that the amendment of the anti-monopoly law has been included in one of the key legislative tasks pre-arranged by the National People's Congress in 2021.
Big data that has been criticized for a long time is well known, can it be cured?
In order to better play the role of online consumption in the internal cycle and promote the formation of a new development pattern, the platform must be managed strictly in accordance with the law and operated in a standardized manner.
Unruly online consumption will block the internal circulation
□Tan Haojun (Special Commentator for Red Star News)
If you want to better play the role of online consumption in the internal cycle and promote the formation of a new development pattern, the platform must be managed strictly in accordance with the law and standardized operation, and not harm the interests of consumers for their own benefit.
The research conducted by the team of Professor Sun Jinyun from Fudan University has indeed hit the pain points of consumers.
As far as technology is concerned, it is not difficult for companies to design such software, but it has strong concealment.
Had it not been for Professor Sun Jinyun's team to conduct such a survey, who would have known that there are such "famous halls" in taxis.
From the impact level, this pricing strategy directly caused damage to the interests of consumers, and this damage is not a problem of a few dollars, but a problem of the image and reputation of the company.
We have heard too many cases and too many doubts about big data.
The use of algorithms and the use of acquired data and information to play routines on consumers is also an important aspect of online consumption that cannot be ignored in recent years.
It is conceivable that the platform has designed "Apple first" and "Price expensive first" schemes, as well as implementing different strategies on preferential treatment. In fact, it takes "Apple" and "Price expensive" as the criteria for judging consumers' income level, and then do it. Behaviors that are more conducive to the interests of the platform.
As everyone knows, such a judgment lacks basis and is not sufficient to reflect the true level of consumption.
With the advent of the Internet era, especially the rapid popularization of mobile payments, online consumption has become one of the most valued means of consumption by the majority of residents, and it has also become one of the important forces to build a new development pattern and promote the formation of a large domestic cycle.
If the platform only cares about its own interests, ignoring the interests of consumers, in terms of technology development, product design, program provision, etc., artificially create traps to induce consumer consumption and harm consumer interests. This is an obstacle to the economic role of consumption and will cause internal Circulation add blockage.
If you want to better play the role of online consumption in the internal cycle and promote the formation of a new development pattern, the platform must be managed strictly in accordance with the law and standardized operation, and not harm the interests of consumers for their own benefit.
Otherwise, consumers will vote with their feet sooner or later.
In view of the high cost of individual rights protection after the event, the first protection barrier needs to be constructed by consumers themselves.
Fighting in accordance with the law and self-protection constitute two sides of the whole thing.
"Killing familiarity" depends on technology, "anti-killing" relying on wisdom
□ Wenyang (Red Star News Commentator)
Amendments to the "Anti-Monopoly Law" have become an important legislative content this year. Increasing the regulation and crackdown on practices such as big data and platform selection and selection, and using the law to hold up an umbrella for consumers is to alleviate consumers' worries. The fundamental solution.
When online shopping products or services become more and more popular, the troubles of online consumption are hard to get rid of.
Based on big data user portraits, adopting a price strategy that varies from person to person has been suspected of harming consumers' fair trading rights.
Algorithms were originally used to help the platform accurately promote and provide precise services.
However, when algorithms become "calculations", how can we as consumers relieve our worries?
On the one hand, the platform uses its technological and information advantages to "kill familiarity" with big data, which may involve commercial misconduct or even illegality. Strict control and crackdown are necessary.
On the other hand, given the high cost of protecting individual rights after the event, the first protection barrier often needs to be constructed by consumers themselves.
A gentleman does not stand under a dangerous wall, and his self-protection awareness and ability can shield most risks.
Fighting in accordance with the law and self-protection constitute two sides of the whole thing.
"Killing familiarity" relies on technology, and "anti-killing familiarity" depends on wisdom.
In this wit battle, consumers need some skills to "buy, buy, buy".
For example, the traditional shopping "shop around the three" is still applicable, you need to check prices on different platforms; use different brands of mobile phones to check prices, or unexpected discoveries; select the shopping cart to observe the price changes, and help distinguish whether it is a real price reduction or a real routine; If you stop using a high-frequency platform for a few days, it will "please" you with a more favorable price... Consumers' "self-growth" will avoid most of the "pits".
In the winner-takes-all Internet era, platforms, channels, and prices are more likely to form a monopoly, making consumers unavoidable.
To crack down on new types of monopolies, legislation is urgently needed to keep up with technological progress and use laws to maintain a healthy and fair business environment and consumption ecology.
Amendments to the "Anti-Monopoly Law" have become an important legislative content this year. Increasing the regulation and crackdown on practices such as big data and platform selection and selection, and using the law to hold up an umbrella for consumers is to alleviate consumers' worries. The fundamental solution.
It is not appropriate to pass on to consumers the cost of protecting the rights of being familiar with big data.
If you want to control the phenomenon of big data, the focus is more on system construction and departmental supervision.