Two Sessions Speaking of the Wind丨Where to go in 2021? Tourism or welcome these new ways
China-Singapore Jingwei Client, March 8 (Xiong Siyi) As the domestic epidemic has been effectively controlled, China's tourism industry has gradually recovered.
In order to facilitate the transformation and upgrading of the tourism industry, during the National Two Sessions in 2021, many representatives and committee members offered suggestions and suggestions.
Data map: A tourist group is visiting.
Photo by Zhang Yanzheng, Sino-Singapore Jingwei
Digitalization promotes the upgrading of tourism
The 2021 government work report proposes to develop consumption of services such as health, culture, tourism, and sports.
Regarding tourism consumption, on February 22, the "Analysis of Tourism Economic Operation in 2020 and Development Forecast in 2021" issued by the China Tourism Research Institute pointed out that the future will be a well-off tourism with consumption upgrades and public personality, which is digitally driven and the wisdom of scene creation. Tourism is a modern tourism supported by technological innovation.
Ding Lei, member of the National Committee of the Chinese People's Political Consultative Conference and CEO of NetEase, suggested building a digital cultural and tourism cooperation service platform, broadening the entire industrial chain of smart cultural tourism, and deepening the integration of online and offline development of technology companies, cultural and cultural relics, and tourist attractions; breaking data islands and promoting Government and corporate data sharing and opening up, creating a batch of "immersive tourism" template projects to promote the transformation and upgrading of the cultural tourism industry; the government should introduce special subsidies and other measures to stimulate consumption, and make digital cultural tourism a new growth point after the epidemic.
Yan Ying, a member of the National Committee of the Chinese People's Political Consultative Conference, vice chairman of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, and chairman of the Beijing Federation of Industry and Commerce, also suggested to further increase the online rate of the ice and snow sports tourism industry, relying on digital technology to empower the development of ice and snow sports tourism from both supply and demand.
On the supply side, through the "online reservation platform + smart terminal equipment + digital management system" to speed up the construction of the digital capacity of the scenic spot; on the demand side, realize the co-construction and sharing of the ice and snow sports tourist attractions and the online platform at the data and resource levels, and use group buying, Carry out a series of innovative marketing methods such as live broadcast and pre-sale to deliver effective information to consumers.
Data map: Mountain tourism.
Photo by Luo Kun, Sino-Singapore Jingwei
Rural tourism boosts rural revitalization
The "Proposals of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-Term Goals for 2035" mentioned that the promotion of the integrated development of culture and tourism and the construction of a number of world-class tourist attractions and cultural heritage In the resort area, create a batch of national tourism and leisure cities and blocks with distinctive cultural characteristics, and develop red tourism and rural tourism.
Huang Xihua, a representative of the National People’s Congress, suggested that a number of characteristic tourism villages should be created to promote the optimization of fiscal, taxation, finance, and land policies; improve the rural tourism public service infrastructure; establish a rural revitalization college to cultivate rural tourism talents; mobilize social forces, especially Internet new media, planning public welfare activities to support the implementation of the rural revitalization strategy.
"The development of rural tourism can drive the development of catering, accommodation, leisure agriculture and other related supporting industries, promote local farmers’ incomes, and at the same time attract migrant workers and college students to return to their hometowns for employment and entrepreneurship, and reserve talents for rural revitalization; promote the modernization of rural development and make rural The continuous improvement of infrastructure and the living environment of farmers has laid a material foundation for the further development of high-tech industries; it can promote the integration of primary, secondary and tertiary industries, thereby promoting the two-way flow of urban and rural population and resources, achieving integrated development of urban and rural areas, and allowing urban and rural areas to share the development dividend of the era. Pei Chunliang, a representative of the National People’s Congress, Secretary of the Party Branch of Peizhai Community in Zhangcun Township, Huixian City, Henan Province, and Secretary of the Party Committee of Chunjiang Group Co., Ltd. suggested that, based on the comprehensive implementation of the rural revitalization strategy, the development of local natural and cultural resources should satisfy Differentiated tourism routes and tourism products with different needs, continuously improve and expand the industrial system, increase the introduction of urban talents and capital resources, and bring local rural tourism to a higher level.
Cultural and tourism integration to increase resource transformation and utilization
“We must promote the integration of culture and tourism from a people-oriented perspective, promote cultural construction from the perspective of improving spiritual strength, and upgrade the tourism industry from the perspective of consolidating cultural achievements.” Zheng Xiaoxing, deputy to the National People’s Congress and chairman of the Sichuan Federation of Literary and Art Circles, suggested that on the one hand, adhere to the prevention and control of the epidemic. The transformation and utilization of cultural and tourism resources are equally emphasized, focusing on emerging technologies to support applications at the underlying software and hardware levels of the "Cultural Tourism Cloud", launching a number of new interactive scenarios for cultural and tourism "cloud consumption", and supporting traditional cultural and tourism resources to actively develop IP content boutiques and carry out "IP "Digitalization + Digitalization" upgrade.
On the other hand, Zheng Xiaoxing proposes to improve the multi-directional empowerment layout of cultural tourism resources for production and life, build a "new business format, new channel, new consumption, new space" for the transformation and utilization of cultural tourism resources, and turn the large rural cultural tourism space into a big city Small scenes, large lines are converted to small channels, large products are converted to small stores, and big data is converted to small online stores, and new forms such as e-commerce consumption, niche consumption, segmented consumption, customized consumption, and enclave consumption are incubated.
Tian Jing, a member of the National Committee of the Chinese People’s Political Consultative Conference and the provincial representative inheritor of the national intangible heritage construction water purple pottery firing technique, pointed out that many of the intangible cultural heritage are handicraft works. The integration of traditional techniques with the cultural and tourism industry can not only effectively improve the non-cultural heritage. The reputation of the cultural heritage can consolidate the foundation for the local inheritance of traditional skills, and at the same time solve the employment and entrepreneurship problems of local youth, and allow the cultural industry to help rural revitalization.
Securitization of tourism assets
Zhu Dingjian, member of the National Committee of the Chinese People's Political Consultative Conference and Chairman and Chief Executive Officer of Mission Hills Group, believes that with the upgrading and development of domestic tourism, the current financial services and financial tools can no longer meet some of the actual needs of tourism development in the new economic era, and tourism companies generally find it difficult to obtain sustainable development. Financing channels.
Zhu Dingjian suggested that the tourism industry should be empowered through financial innovation models: first, increase support, appropriately relax listing conditions, and increase the proportion of tourism companies listed; second, further promote the securitization of tourism assets, and enhance tourism companies’ own financing capabilities; third, innovation support Mode, break the financing barriers of tourism enterprises, and broaden the financing channels of tourism enterprises.
In addition, Huang Xihua, a representative of the National People’s Congress, president of the Guangdong Tourism Association, and general manager of Guangdong Tourism Holding Group, called on relevant departments to continue to increase support for the tourism industry, extend the implementation period of preferential policies in the tourism industry, and reinstate travel agencies to resume work and production. Substantive support will be given in terms of financing, taxes, and special subsidies. In the "post-epidemic era", the transformation of the tourism industry will be encouraged, and a series of institutional policies will be adapted to further activate the vitality of the tourism market.
Data map: Interior view of a tourist bus.
Photo by Zhang Yanzheng, Sino-Singapore Jingwei
The "Analysis of Tourism Economic Operation in 2020 and Development Forecast for 2021" predicts that the number of domestic tourists in 2021 will be 4.1 billion, and the domestic tourism revenue will be 3.3 trillion yuan, an increase of 42% and 48% respectively over the previous year.
Have you decided where to go in 2021?
(Zhongxin Jingwei APP)
(Comprehensive from China Securities Journal, Beijing Commercial Daily, The Paper, China Tourism News, China Culture News, Yunnan Net, Economic Observer, Guangzhou Daily, etc.)
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