The Sixt brothers receive Konstantin and Alexander on the roof terrace of the company building for an interview. Corona compliant. A long table stands in the middle, the chairs on either side are carefully draped. Their distance was measured with a folding rule in order to keep the risk of infection as small as possible. In the middle of a conversation with the future bosses of the car rental company, Erich Sixt, father of the brothers and previously CEO, unexpectedly appears. Sixt, that much is clear afterwards, is a real family company despite being listed on the stock exchange.
Sixt: New dual leadership - but when it comes to advertising, everything stays the same
2021-03-07T15:06:39.433Z
After 50 years at the helm of Germany's largest car rental company, Erich Sixt leaves the field to his two sons. The new bosses want to "be the first to play" in autonomous driving. They also have a clear plan for provocative advertising.
Source: welt