With the new coronavirus, a series of operations such as securing a place for major food manufacturers to operate from vehicle rental to help restaurants suffering from a decrease in the number of customers to embark on the mobile sales "kitchen car" business by car We have decided to start a service to undertake.
Kitchen cars are vehicles for mobile sales equipped with cooking equipment, and as take-out spreads due to the influence of the new coronavirus, more restaurants are entering the market.
Under these circumstances, the "House Foods Group Headquarters", a major food manufacturer, has decided to start a new service that undertakes a series of operations in order to help restaurants and others start a new kitchen car business.
On the 3rd, a Spanish restaurant in Tokyo used this service to operate, and people working nearby were buying lunch boxes.
In this service, in addition to renting out a kitchen car, we also select a place to operate and secure a parking lot on your behalf, and the restaurant side can start operating with a kitchen car just by paying the usage fee without initial investment.
House plans to increase the number of vehicles it owns and aim for annual sales of 800 million yen in 10 years.
Yudai Watanabe of the New Business Development Department said, "The needs for kitchen cars are increasing, but the initial cost and other burdens are heavy for a restaurant to start alone, and we would like to support it as a food-related company." I will.
A major restaurant is also a kitchen car
Major restaurant companies are also entering the kitchen car business one after another.
The operating company of the steak chain "Suddenly! Steak" started mobile sales in Tokyo from last month using a kitchen car equipped with special cooking utensils for steak.
On the 3rd, in front of the condominium in Sumida-ku, Tokyo, the kitchen car started operating around 11:00 am, and customers were visiting one after another.
A woman in her 70s who bought it said, "I like meat, but I can't bake it well at home and there aren't many restaurants nearby, so I'm grateful if I can enjoy my meal in this way."
Takahiro Tokuda, Deputy Director of PEPPER FOOD SERVICE, said, "I'm feeling more response than I expected. I want to increase the number of vehicles in the future."
Meanwhile, Denny's, a major family restaurant, put out a mobile sales car in the parking lot of a store in Shibuya-ku, Tokyo, which was closed as a restaurant, and started selling bento boxes cooked in the store's bunches last month.
In the future, this company wants to expand its sales channels by moving not only to store parking lots but also to places where lunch is likely to be in demand, such as office districts.
Mr. Daiki Sugiya of Seven & i Food Systems Co., Ltd., which operates Denny's, said, "While some people hesitate to come to the store due to the spread of infection, we restaurants do not wait for customers at the store, but go closer to them themselves. I thought it was necessary. "
* Sugi is "Hisashi" on the tree.