Real estate developers have called for tougher penalties for brokers who violate investor privacy through frequent contacts
Dubai Lands: a fine of 50 thousand dirhams for violating real estate marketing
Realtors assert that some brokers lack the skills and innovation in real estate marketing.
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Abdullah Al Nasser: "Snooping on some brokers and obtaining investor information that he did not want to share with others is considered a crime."
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The Dubai Land Department stated that the fine for violating real estate marketing amounts to 50 thousand dirhams, with the possibility of withdrawing the real estate license in the event of repeated violation.
This came in a response from the department to inquiries regarding penalties related to stalking some real estate brokers for clients and investors, with the aim of promoting real estate without obtaining an official permit.
Realtors said that the problem of real estate marketing that is inconsistent and annoying to clients is present, and it has started to spread widely with unprofessional brokers, which is the access of many brokers to information about the portfolio of some real estate investors and trying to contact them, noting that the chase of some brokers for clients and the violation of their privacy have an impact Negative on the reputation of the sector in Dubai.
They assured «Emirates Today» the need to tighten penalties on brokers ’offices that violate the investor’s privacy through frequent contacts.
Fine
In detail, the Dubai Land Department confirmed that the fine for violating real estate marketing is up to 50 thousand dirhams if it is actually committed, as well as the possibility of withdrawing the real estate license when the violation is repeated.
This came in a response to the department's inquiries by "Emirates Today" regarding the penalties related to the pursuit of some real estate brokers for clients and investors, with the aim of promoting real estate through frequent contacts, without obtaining an official advertisement permit from the department, to an extent that causes inconvenience to customers and violates their privacy in some cases. .
The department called for any complaints related to real estate marketing to be registered on its website.
The "green list"
Dubai Land indicated that it had launched a "green list" service on the "Dubai Rest" application, with the aim of providing link services between property owners and brokers to shop for their properties. The green list reduces complaints related to direct contact of brokers with owners without their consent.
She added that this service helps get rid of unwanted communications from real estate brokers, and also guarantees effective communication only when the owner wants the broker to communicate with him.
control
In addition, the general manager of the "Royal Liwan" Real Estate Company, Muhammad Hareb, said that the problem of the offending and annoying real estate marketing to customers exists in the market and began to spread significantly, indicating that it is necessary to monitor the market more closely.
He stressed that a professional real estate broker should not exceed the duties of his job, as he is a link between the seller and the buyer, with every respect for the privacy of the two, pointing to the importance of tightening the fine on the offices of brokers that violate the privacy of the real estate investor through repeated contacts.
Privacy
For his part, the real estate expert, Dr. Raad Ramadan, said that there is a phenomenon that began to spread significantly in the real estate market, which is the access of many non-professional brokers to information about the portfolio of some real estate investors, and trying to contact them, and using this information to do some private business. Which contradicts the privacy policy, which is violated by some brokers.
Bad behavior
In turn, the real estate expert and Chairman of the Board of Directors of "W Capital Real Estate Brokerage", Walid Al-Zarouni, said that some real estate brokers chasing investor clients and violating their privacy is considered bad behavior and has a negative impact on the reputation of the real estate sector in Dubai, so the broker must be held accountable. Real estate violation, and even more severe punishment, to prevent the recurrence of such rejected behaviors.
And he indicated that a distinction can be made between a good and bad broker through the "Dubai Rest" digital platform of the Dubai Land Department, where the classification is based on points or stars, meaning that a good broker has one, two or three stars, or the silver or gold category or Bronze.
He added, "The star rating is always aimed at raising the efficiency of real estate brokers, creating a competitive environment, and providing high-quality services to clients."
Suggestion
Al-Zarouni suggested that a list or a box be created in the smart application "Dubai Rest", in which the violators are placed, meaning that any real estate broker who commits any violation must put his name on this list for a period of not less than three months, so that the clients know the good from the bad, saying : “If stars are given to all, then it means that they are all good, so there must be both ratings.”
Tightening
In the same context, the real estate consultant, Saleh Tabakh, said that “(Dubai Lands) sought to limit the phenomenon of marketing by phone, and the use of contact information that is sold in the market illegally, but unfortunately this phenomenon still exists.” To reduce them, penalties for brokers who do not comply with laws and regulations should be tightened.
commission
For his part, General Manager of Marketing and Sales at Al-Rowad Real Estate Company, Alaa Masoud, said that there are real estate brokers who are ignorant of dealing with the customer, and all they seek is the commission only, and they do not provide after-sales service, considering that «this is a big mistake , Because it harms the optimal investment environment for real estate in Dubai. ”
He added that the Land Department should pay more violators or organize courses to increase awareness and knowledge of real estate culture in order to reach the ideal image between the broker, the customer and the developer.
Gimmick
In a related development, the Chairman of the Board of Directors of "Sahab Real Estate", Abdulaziz bin Hoyden, said that "there are those who try to circumvent the laws and regulations, by using social media platforms and text messaging, and they are promoting real estate without obtaining an advertisement permit from the department. "They are not licensed, and they use their personal numbers to promote real estate."
He added, “Investors may be contacted at inappropriate times with urgency in the offer, but although this behavior exists, we cannot consider it a phenomenon in the sector, and the responsible authorities deal with all transparency and firmness with violators, and work in cooperation with the influential people in The sector is keen on adopting initiatives and programs that limit similar violations.
Eagerness
For his part, the General Manager of "Harbor Real Estate", Muhannad Al-Wadi, said, "The Real Estate Regulatory Agency has launched the" Green List "initiative in the context of its keenness to work in a healthy environment, but unfortunately there are some companies that lack skills and innovation in marketing, and they use The old system for promoting real estate by contacting customers and investors at different times through all the outlets available to them, such as correspondence via WhatsApp or e-mail.
Legal: Violating investor privacy is against the law and subject to accusation
The legal advisor, Abdullah Al Nasser, said that intruding some real estate brokers, if it occurs, and obtaining investor information that he did not want to share with others, whatever it is, whether personal information, wealth items or even a phone number, is considered a criminal offense. The owner is placed under accusation and punishment, indicating that as long as this information is imprisoned in the investor’s chest or listings, it is restricted to him, and no one, regardless of his personality or character, can access it without the knowledge and consent of its owner.
He added, “Recently, it has been observed that some real estate brokers have intruded on investors, in an unsuccessful attempt to obtain personal material gain, which is wrapped under the pretext of the public interest in terms of reviving the real estate market, and its revitalizing returns for the state’s economy, but this is a return to its owners. The economy in the country, and specifically the real estate sector, is based on the element of trust ».
Al Nasser added that the violation of the investor's privacy and access to his private investment information, regardless of the method used in this, affects the level of the real estate market in the country.
For his part, the legal advisor, Ahmed Jaber, stressed that the real estate broker must have a legal license to practice the profession of brokerage, in addition to the need for the broker to take into account that violating the investor's privacy may place it under penalty of law.
Realtors: The pursuit of some brokers for clients and the violation of their privacy have a negative impact on the reputation of the sector in Dubai.
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