Excessive hype of rock tea deviates from the original intention, and many parties join forces to say no to "high price rock tea"

　　Say no to "Sky-Priced Rock Tea"

　　 Zheng Dezhi

　　Recently, the Market Supervision Bureau of Fujian Province, the Department of Agriculture and Rural Affairs, together with relevant industry associations and trade associations, launched a special rectification action for "expensive rock tea", offering a combination of combat against "expensive rock tea", and strive to restore the tea market. space.

　　Fujian’s “astronomical price of rock tea” has been frequently searched, and this is not a new topic. This time when the Chinese New Year consumer market is hot, the “astronomical price of rock tea” has intensified and has been widely criticized by the society.

For a period of time, people still remember the painful lessons of the excessive hype of Pu'er tea and Tieguanyin. "Sky-price rock tea" has also become the tea industry by virtue of its so-called "scarcity", "high grade" and "high price". "Leadership", and easily costing several hundred thousand yuan per catty and several thousand yuan per bubble, has become a "luxury" and "aristocratic tea" that ordinary people dare not care about and only a few people can afford.

　　The excessive hype of rock tea has not only deviated from the original intention of drinking tea, but also disrupted the normal market, and even put on the coat of "service tea" and "gift tea", becoming a popular high-end gift, breeding recycling, consignment and other monetization businesses. That is, the middlemen in the circulation link hype up the gimmick, which will eventually cause consumers to pay the bill, and the tea farmers will be injured. This will corrupt the industry, encourage luxury, and breed corruption.

This kind of short-term reckless behavior is not only a wanton challenge to people's basic cognition, but also a serious damage to market rules. It violates the taboo of market fairness and is not conducive to the healthy and long-term development of the rock tea industry.

　　To curb the chaos of "sky-price rock tea", relevant departments should strengthen supervision, establish and improve the whole process of rock tea planting, processing, and sales, and the whole chain supervision system, and intensify the crackdown on the chaotic phenomenon of "sky-price rock tea"; relevant industry associations and trade associations It is necessary to strengthen industry self-discipline, earnestly practice the concept of honest management, and refrain from false propaganda.

At the same time, relevant parties should also positively guide, increase the positive promotion of rock tea culture, improve society's correct understanding of rock tea, advocate rational consumption, and eliminate misunderstandings.

In addition, discipline and accountability should be strengthened. The use of "high-priced rock tea" for money laundering and bribery must be attacked at the outset to form a deterrent and consolidate the high-quality development of the tea industry.