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Offline distribution channels such as department stores and hypermarkets are struggling with Corona, and department stores are showing off stereotypes by opening new large stores one after another.
Reporter Jeon Yeon-nam covered it.
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Sunlight enters through the ceiling, and the spacious square is full of trees and flowers.
The largest department store in Seoul that opened this time, it broke the formula of the usual department store interior that removes windows and clocks to induce shopping without knowing the time goes by.
At first glance, my place seems like a park, but I am in the middle of a department store.
As the competitiveness of offline stores declined due to Corona 19, department stores started a new attempt.
It has been 10 years since a new department store opens in Seoul.
In a situation where non-face-to-face online consumption is becoming more commonplace, it is determined that it is necessary to move away from the traditional shopping space and change to an experiential store where customers can stay for a long time, a meeting place, and a diverse cultural space.
[Cho Jae-pil/Seoul Yeongdeungpo-gu: It seems that it has a space to heal a little differently from general department stores, such as various elements, entertainment elements...
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three department store brands announced plans to open large stores this year.
However, while the spread of Corona 19 is still there, concerns about infection of multi-use facilities may increase due to crowds of people due to the effect of new store openings, and inconvenience may be caused by traffic congestion around the area.
In addition, if the domestic demand recovery is sluggish due to the intensification of competition for winning numbers at large stores, there is a limit to a significant improvement in earnings.
(Video coverage: Cho Chun-dong, Video editing: Lee Hong-myeong)