They think of ways to become beautiful
A thought kept coming up in He An's mind: if his eyes were a little bigger and his nose a little bit bigger, would life be different from now?
At the age of 25, his face is slightly rounded, and he feels frustrated with his single eyelid, "As long as it can be improved a little is good."
After several considerations, he walked into the operating room.
Becoming beautiful is quite attractive for both men and women.
A report shows that men are more willing to spend money on becoming beautiful, and the average customer unit price is 2.75 times that of women.
They apply hyaluronic acid, cut double eyelids, remediate hairline, and use professional terms in beauty, which is not inferior to women.
Men gradually supported the medical beauty market.
These men who love beauty believe that handsome faces can bring good luck to them, whether it is career or love.
Let "fine-tuning" wipe away the lack of confidence
On the day He An went to the hospital for double eyelid surgery, he did not tell anyone.
As usual, he wore a loose sweatshirt, locked the door of his apartment, and squeezed into the subway.
Along the way, he kept flipping through the double eyelid surgery cases on the Internet, imagining how each fold combined with his own eyes.
There were not many people at the entrance of the hospital, but He An still stopped and looked around before taking a deep breath and walking in.
When he saw the doctor, he told him straightforwardly that he wanted natural double eyelids and had a suture embedding operation. The doctor briefly explained to him and asked the nurse to take him to prepare for the operation.
He An lay on the operating table, the air smelled of disinfectant.
The doctor gave him a small amount of anaesthetic to his eyes. He was still conscious and saw the doctor walking towards him holding a silver utensil.
He An nervously closed his eyes, the smell of alcohol filled his nasal cavity, "there is no special feeling, it just feels like something is moving on the eyes".
The operation lasted 15 minutes.
He An sat up from the operating table, and he immediately had the double eyelids he dreamed of.
After that, when He An looked in the mirror, he was no longer depressed, and his years of unconfidence seemed to be suddenly erased by an eraser.
Although more and more major cosmetics brands choose male celebrities as endorsements, there are also male celebrities who have generously admitted that they have made "fine-tuning".
But after being "fine-tuned", He An is still a little nervous.
A week later, when friends saw him, they said that He An had changed his spirit.
He carefully confessed the facts. What surprised him was that his friends were not reluctant to use a knife on his face. Some even said that he had done medical esthetics before, and they gave him more suggestions for beauty.
A stone in He An's heart fell to the ground.
He An is also very thankful that he has not become the protagonist of a certain medical malpractice news.
After all, in his opinion, the act of using a knife on the face is not a joke. Recently, he checked the introduction of hyaluronic acid and face-lift needles on the Internet, and wanted to make himself more refined. "In this age of looking at beauty Everyone wants to be more beautiful, including our men."
Let the hairline "retain" the years
Men's pursuit of beauty not only stays at the level of big eyes and high nose bridge, but also the urse guarding the top of the head has become a compulsory course for beauty. Hair transplantation has become one of the most popular medical beauty projects for young men.
In many people's minds, a thick jet-black hair is equated with youthful beauty.
Compared with women, men have a greater demand for hair transplants. The "Chinese Hair Loss Population Survey" published by the China Health Promotion and Education Association shows that on average, 1 in 6 Chinese people have hair loss symptoms.
The number of male hair loss in my country is about 130 million, and the male hair loss rate is nearly 20%.
After 1980, Chen Zhiwen's decision to transplant hair occurred in a summer afternoon.
The sun was just right that day, and he met his friends for dinner. During the small chat, a word from his friend hit his heart.
"It's been 10 years. I have earned money, but my hair is gone." My friend paused and said, "If you have earned money, please clean up yourself."
He immediately picked up his mobile phone and started to inquire about the project information, and went straight to the hospital the next day for a preoperative examination.
On the third day, he lay on the operating table.
In fact, Chen Zhiwen's hair loss is not very serious, but the hairline has moved back about 1 cm compared to 10 years ago.
Friends said it was the result of his worry about doing business, and he did not deny it.
Over the years, he has opened his own company and has grown from a few people at the beginning to hundreds of people now. His career is booming. He bought a big house in Beijing, but he always feels that the house is too big and lonely.
He thought, he should have a home.
Looking for the other half, the mental outlook is better, this is the main reason Chen Zhiwen is determined to do hair transplant.
He was very relaxed about the operation, "It's just that the hair on the back of the head is pulled out and inserted in the front."
Two weeks later, he removed the white gauze from his head. When a friend asked him to eat again, he wore a hat. On the one hand, he wanted to protect his scalp from infection after the operation. On the other hand, the newly grown hairs were a little red. The original hair color is quite different and not very beautiful.
A hair of 15 yuan, the entire operation cost a total of 40,000 yuan, and the battle to defend the hairline came to an end.
After the operation, he was still taking estrogen intermittently. The doctor also explained that he should not eat spicy food and should pay attention to his health.
Now he pays more attention to his body and image, insists on climbing, swimming, biking, drinking, and drinking, declaring to find his young self.
"I want to comb a big back." Taking off his hat, Chen Zhiwen said confidently.
Chen Zhiwen can't really tell what the hairline brought him, but he hasn't found his significant other yet.
Be cautious about "entering the pit"
More and more Chinese men are beginning to pay attention to their appearance, from skin care to makeup to medical beauty.
However, a perfect service market for men has not yet formed.
Open some medical beauty apps, and most of the options in the menu bar are guided by plastic parts, such as eyes, nose, and chest.
The product feedback area on the platform is also mostly "medical beauty diary" shared by female beauty seekers.
Compared with female consumer groups, men are not good at communicating with people around them, and most of them are not keen on seeking advice and help from others "in advance".
At the same time, in terms of consumer decisions, male beauty seekers are also more inclined to make decisions quickly.
This makes it easier for men to "step on thunder" on their way to beauty.
After the 90s, Wu Kai once thought that a man’s thinking on his face was a "sissy" performance. Although in recent years under the influence of the "Little Fresh Meat" on the screen, he has also begun to consider how to make himself look younger, but he Still maintaining a wait-and-see attitude towards medical beauty.
“After all, it’s a matter of using a knife on the face. If it breaks, it’s difficult to restore the original appearance.” The Internet is Wu Kai’s main way to learn about various medical beauty projects. In the face of endless reports of medical accidents in the news, he suppressed Lived his eager heart.
Wu Kai once considered "whitening needles" and other medical beauty projects because of his darker skin tone. However, the introduction of whitening medical beauty projects on the market dazzled him, and the price fluctuated from a few thousand yuan to tens of thousands of yuan. He can't figure it out.
Finally, after some understanding, he retreated.
All kinds of doubts and worries exist in the minds of many male beauty seekers. In the ever-increasing medical beauty market, illegal and compliant operations are accompanied by it.
According to the "White Paper on China's Medical Beauty Industry Insights 2020" released by iResearch, 15% of legal medical and aesthetic institutions have over-range operations in 2019. At the same time, it is estimated that more than 80,000 life and beauty institutions across the country are illegal. Carry out medical beauty projects.
Faced with the elaborate rhetoric of "professional doctors", it is even more difficult for the eager male customers to distinguish the authenticity.
But at the same time, men's enthusiasm for the consumption of medical beauty is still high.
According to Tmall data, during the "Double 11" period in 2020, the number of medical aesthetics orders has increased by nearly 7 times from the previous month, and the average customer unit price has reached 6,300 yuan, becoming the most popular life service item.
Nearly 30% of the orders came from male consumers.
Wu Kai continues to pay attention to medical beauty projects. He thinks that before taking wedding photos, he will probably do relatively small medical beauty projects such as freckle removal and eye bag cutting. "I don’t want to move too much. I can do something on the original basis. Improvement is enough, who doesn't want to look better."
(At the request of the interviewer, He An, Chen Zhiwen, and Wu Kai in the text are pseudonyms)
China Youth Daily·China Youth Daily reporter Li Ruoyi