Ice and snow economy needs culture to lead technology empowerment

　　Zhu Jianming

　　The development of the ice and snow economy should focus on the transition from high-speed growth to high-quality development, promote high-quality development with a high-standard market system, and make efforts to escort the ice and snow economy in many ways.

It should be recognized that ice and snow culture is the foundation, technology and innovation add momentum, ice and snow education is very important, and governance by law is the guarantee.

　　It is less than a year before the Beijing 2022 Winter Olympics and Paralympics will be held.

As this ice and snow event is approaching, the atmosphere for participating in ice and snow sports is becoming stronger.

　　In recent years, my country's ice and snow industry has developed vigorously, and the ice and snow economy market has continued to grow, but some problems are also worth noting.

my country's ice and snow sports industry as a whole is still in its infancy, and its development in various aspects is not yet complete. Part of the ice and snow sports industry model is not innovative and sustainable.

Specifically, the ice and snow sports products are relatively single, and the brand competitiveness is not strong; the difference between the low and peak seasons of ice and snow sports tourism is significant, and the operating capacity in four seasons is insufficient; the ice and snow sports industry chain is not mature, and the global influence is weak.

At the same time, affected by the new crown pneumonia epidemic, the ice and snow sports industry faces many new requirements and challenges.

　　Therefore, the development of the ice and snow economy should focus on the transition from high-speed growth to high-quality development, promote high-quality development with a high-standard market system, and make efforts to escort the ice and snow economy in many ways.

　　First of all, ice and snow culture is the foundation.

It is necessary to systematically sort out the value of my country's ice and snow cultural resources, explore, protect, inherit and promote my country's traditional ice and snow culture, and enrich the sports connotation of ice and snow culture.

At the same time, it is necessary to strengthen the excavation of my country's regional cultural and historical heritage resources and develop ice and snow sports products with Chinese cultural connotations.

It is necessary to take culture as the traction, combine ice and snow sports with cultural tourism, leisure, technology, manufacturing, and health care to create a full chain of cultural industries, promote the integrated development of ice and snow sports and other industries, and provide diversified products and services for ice and snow sports. Long-term sustainable economic development provides new momentum.

　　Second, technology and innovation add momentum.

Through big data analysis, mobile Internet, artificial intelligence and other technologies, create high-end, digital and intelligent ice and snow sports products.

First, the advent of the 5G era will make greater contributions to the live broadcast and broadcast of ice and snow events; the gradual maturity of new technologies such as 4K/8K will provide users with ultra-high-definition, immersive images; VR is even more important. Bring a more realistic and immersive sensory experience.

Second, as a kind of seasonal natural resources, how to break the climate and geographical restrictions and make "one season" change into "four seasons", technological innovation will play a key role in it.

For example, Taishan Sports independently developed a series of intelligent ice and snow equipment such as ski simulators and simulated ice hockey training grounds combined with VR technology, which not only improved the quality and brand of my country's ice and snow sports products, but also met the diverse needs of consumption upgrades and national fitness.

The third is to focus on new development trends, deploy a digital economy across the chain, and use blockchain, big data and other technological means and technologies to realize the digitalization of production and management of my country's ice and snow sports enterprises, and improve the overall effectiveness of my country's ice and snow sports industry value chain system.

　　Again, ice and snow education is very important.

Popularize the concept of ice and snow sports for the whole people, deeply promote the strategy of “expanding south, expanding west, and advancing east” in ice and snow sports, and strive to achieve the goal of “driving 300 million people to participate in ice and snow sports”.

Attention should be paid to the construction of youth ice and snow sports facilities and ice and snow sports culture in campus and community, cultivate youth ice and snow sports skills, and promote the enthusiasm of the whole people to participate in ice and snow sports.

Introduce social resources, organize a series of ice and snow sports competitions for teenagers, implement ice and snow sports from "church", "hard practice" to "regular competition", and build an ice and snow education system that connects from elementary school to university, professional training and popularization.

　　Finally, the rule of law is the guarantee.

The legal framework for the coordinated development of the ice and snow sports industry should be established, laws related to industrial development should be formulated, the judicial service guarantee mechanism for the development of the ice and snow industry should be improved, and the ice and snow sports case study and judgment mechanism should be improved.

Straighten out the administrative supervision and law enforcement mechanism of the ice and snow sports industry, standardize the operation behavior of ice and snow sports enterprises, and strengthen market supervision.

At the same time, coordinate the relationship between ice and snow sports development and ecological protection, strengthen the environmental management and protection of ice and snow sports, and implement corporate accountability and blacklist systems.

In addition, strengthen the protection of invention patents for ice and snow sports enterprises, and earnestly safeguard the rights and interests of independent innovation of enterprises by strengthening the legal cornerstone.

　　(The author is an associate professor at the Sports Law and Sports Industry Research Center of East China University of Political Science and Law)