China News Service, February 20. According to the website of the Ministry of Commerce, during the golden week of the Spring Festival in 2021, the majority of catering companies will optimize and enrich dishes and innovate service methods on the basis of prevention and control of the epidemic to ensure that the masses "Chinese New Year on the spot". Catering consumption ushered in a "good start".
——Operating situation has improved significantly.
According to surveys by relevant associations and food delivery platforms, 87% of catering companies across the country are operating normally during the Spring Festival, and catering transactions have increased by 261% year-on-year.
The revenue and passenger flow of key catering companies monitored by the Zhejiang Provincial Department of Commerce increased by 520% and 413% year-on-year respectively.
The snacks and folklore economy in Henan Province exceeded normal years. The snack street in the scenic spot was extremely popular. The income of individual snack bars rose 15-30 times than usual.
——The consumption of New Year's Eve dinner continues to grow.
According to the survey, the booking rate of many brand catering companies exceeds 95%, and some companies have even increased their turnover for the New Year’s Eve dinner by more than 300% year-on-year.
From the 28th to the New Year’s Eve of the lunar calendar, semi-finished takeaways for New Year’s Eve dinners increased 4 times year-on-year, and single-person takeout orders doubled year-on-year.
The supply and demand of the New Year's Eve dinner market in Jiangsu Province is booming, and individual catering companies have booked out their private rooms as early as 3 months before the Spring Festival.
Catering companies in Hunan Province actively promoted the "delivery to home" model of New Year's Eve dinner, and online revenue accounted for nearly 30% of New Year's Eve dinner sales.
—— Takeaway orders continue to be hot.
According to data from the food delivery platform, during the Spring Festival this year, the national food delivery transaction volume increased by 154% year-on-year.
Online gift boxes and online pre-sales of New Year’s Eve dinners in Tianjin have become bright spots. Chefs’ household orders for New Year’s Eve dinners exceeded 500, an increase of more than 20% over the same period in previous years.
Beijing’s food and beverage delivery platform and merchants launched a variety of dishes, launched the "Beijing-style New Year’s Eve Dinner Selection Restaurant", "Recommended dishes in the old restaurant for Lantern Festival", and "Time-honored Spring Festival semi-finished spree" promotion activities, and carried out the "Spring Festival not closing" event, allowing citizens to taste at home Food all over.
——The table civilization becomes fashionable.
Opposing food waste, meal sharing systems, and serving chopsticks have become important themes of catering consumption.
According to the monitoring of relevant associations, more than 50% of consumers take the initiative to divide meals or actively cooperate with them; more than 60% of consumers are conscious of opposing waste or can actively cooperate in ordering and dining.
Catering companies throughout Shandong Province take the initiative to "slim down" menus and launch small set meals to guide people to practice economy and eliminate "waste on the tip of the tongue."