China News Service, February 19. On February 19th, the eighth day of the Lunar New Year, Suning's first day of work, the chairman of Suning Group Zhang Jindong gave a group speech on what Suning will adhere to, believe, and advocate in 2021.

Zhang Jindong once again emphasized that in 2021, Suning must firmly grasp the two main development keynotes of "focus" and "efficiency", and realize the transformation from the business model to the profit model and the upgrade from the retailer to the retail service provider.

　　"2021, when a variety of internal and external factors are intertwined, is destined to be a year of special significance in the development of Suning, and it will also be a turning point in the development of Suning in the past ten years." Zhang Jindong pointed out that only to maintain concentration and welcome Only by advancing difficulties can we withstand external uncertainties and have the opportunity to achieve a new round of birth.

Picture: Zhang Jindong delivered a New Year's reunion speech

Focus on creating benefits: "Broad roads should be narrow roads, narrow roads should be wide roads"

　　"In the fourth decade, Suning is unloading the burden and moving lightly, but at the same time there is no room for maneuver." Zhang Jindong said that in response to the ever-changing market environment, Suning will insist on focusing on the advantages of the retail circuit and insisting on efficiency. The priority development orientation requires not only the determination of "walking on a wide road as a narrow road", but also the ability of "walking on a narrow road as a wide road".

　　It is understood that in 2021, Suning will make drastic changes in its business, accelerate opening and empowerment, optimize offline store structure, promote the integration of large-scale fast-moving consumer supply chain, and promote the structural adjustment of logistics network; it will focus on home appliances, independent products, inefficient business adjustments and Various expenses control four profit points, and strengthen the four growth sources of Suning.com main website, retail cloud, B2B platform, and Maoning.

　　Zhang Jindong emphasized that it is necessary to focus on the main retail channel and main battlefield from top to bottom, dig deep into the moat of supply chain, full-scenario operation, user service, and retail technology, and highlight the distinctive advantages of the regional management network. If it’s true, we must take the initiative to subtract and shrink the battle line.

　　Regarding Suning's strategic focus, Zhang Jindong vividly summed up: "When the middle road opens the group, don't split the road and lead the line. Only by knowing how to concentrate firepower to strengthen the offensive can Suning achieve a breakthrough in the core battlefield."

Entrepreneurship for all employees: "Return to zero mentality and start again"

　　In the reunion speech, Zhang Jindong expressed his gratitude to Suning people who stick to the front line of retail services during the Spring Festival.

During the Spring Festival, Suning continued the tradition of not closing the whole scene.

During the Spring Festival, Suning continued the tradition of not closing the whole scene.

The data shows that the number of reservation receptions for shopping guides in Suning stores increased by 350% year-on-year, and offline store sales ushered in rapid growth. Household appliances and 3C products increased by more than 40%, especially orders for one-stop trade-in services increased by 89%.

With the hot sales during the Spring Festival, Suning Retail Cloud announced the goal of opening 600 new stores in the first quarter.

　　Facing the "good start" of the Chinese New Year, Zhang Jindong said with confidence that he always believed in the strength of the team, "We must take in all the outstanding people to work together with the broad mind of the sea, from one entrepreneur to a group of people, from a battleship. In a joint fleet, Suning will gather more forces with entrepreneurial thinking and masterminded thinking to jointly develop the future."

　　Zhang Jindong said that in the new era, it is necessary to continue to build Suning’s “iron army” in the “battlefield” of business expansion, supply chain construction, scene operation, and terminal services, and to match it is to promote an excellent team atmosphere through high-return rewards. Continuation and delivery.

It is reported that in 2021, Suning will further increase the scope and intensity of incentives such as equity incentives and special incentives.

　　"Pragmatics, things must be achieved", Zhang Jindong advocated that all employees uphold the down-to-earth spirit of hard work: "After ten years of Internet development, today's Suning is at the dawn of dawn. Suning unloads the burden and packs lightly, and Suning's mentality is zero Starting anew, we must focus on profit growth, strengthen business transformation, and consolidate capacity building to lay a solid foundation for Suning’s development in the new decade."