China News Service Xining, February 19 (Sun Rui) A reporter learned from the Qinghai Provincial Department of Commerce on the 19th that during the Spring Festival holiday in 2021, Qinghai Province will launch various promotional activities and market consumption will increase significantly.

Monitoring shows that the province's 13 key commercial and trade enterprises have accumulated sales of 137.543 million yuan, a year-on-year increase of 32.1%.

　　According to the staff of the Qinghai Provincial Department of Commerce, during the Spring Festival, the province’s business system took multiple measures to ensure the supply of the holiday market and meet the multi-level and diversified consumer needs of the general public.

　　At the same time, the general public actively responded to the call for "Chinese New Year in situ", and the flow of people in major shopping malls was significantly higher than in previous years. Xining large-scale commercial complex has become the main place for residents to entertain (eat, wear, use, play), and offline consumption continues to be popular , Home-based consumption has become the mainstream of holiday consumption.

　　Monitoring shows that during the Spring Festival, the sales of tobacco and alcohol, apparel, shoes and hats, knitting textiles, gold and silver jewelry, and communication equipment in Qinghai Province increased by 28.32%, 197.29%, 167%, 12.43%, 143.96% and respectively over the same period of the previous year. 30.57%.

At the same time, merchants are also seizing business opportunities, innovating promotional methods, and adopting various forms of consumption promotion activities such as holding New Year's products, famous and high-quality products exhibitions, discounts and concessions, etc., to expand consumption space and guide and stimulate consumption.

　　On January 20, the Qinghai Provincial Department of Commerce jointly organized the "Qinghai Province 2021 Online New Year Festival" and the "New Year's Eve and Consumption Promotion Special Action" organized by relevant departments and domestic well-known third-party platforms, provincial e-commerce platforms, and key supermarkets, department stores, etc. "start up.

According to Inspur big data monitoring, up to now, Qinghai Province has achieved a total online retail sales of 174.044 million yuan, of which the sales of goods participating in the New Year's Day reached 21.785 million yuan.

　　Different from previous years, during the Spring Festival holiday this year, cultural entertainment has also become a new fashion for festive consumption in Qinghai Province. Emerging consumption highlights such as online consumption, customized consumption, experiential consumption, and smart consumption are present. Demands are diversified and personalized. Smart sweepers, Online ordering of dishwashers and other goods is very popular, and watching movies with the whole family has become the main entertainment consumption method for many families.

　　Many people experience folk New Year flavors and rural customs, participate in the "Third Qinghai Year·Drunk Haidong" series of activities held in Haidong City, and the six counties and districts successively carry out thousands of people to share happy noodles, social fire performances, and new year festivals , Traditional handicraft display and other series of cultural consumption feasts, such as "Hehuang New Year's Cow" Turning the Universe to the Universe, made folk custom consumption a new highlight of this year's Spring Festival consumption.

　　The staff of the Department of Commerce of Qinghai Province said that during the Spring Festival this year, consumers are paying attention to the prevention and control of the epidemic. Many businesses have launched various packages and services such as "online New Year's Eve dinner" to deliver food to their homes, that is, to satisfy consumers at home. New year’s wishes have led to a substantial increase in online food orders, making take-out New Year’s Eve dinner orders hot, and the catering industry’s sales have increased significantly. According to monitoring, 15 key large-scale catering companies achieved operating income of RMB 5,329,200 during the holiday season, a year-on-year increase of 118.4%. (Finish)