Long queues! "It" has become popular in China! Second-hand is actually more expensive than counter price? ! Related occupations become "Fragrant Pastries"...
Statistics show that China's personal luxury goods market will grow 48% year-on-year in 2020, reaching nearly 346 billion yuan.
During the Spring Festival consumer season, the growth of personal luxury goods consumption has also driven the second-hand luxury goods market.
Shanghai: rising luxury consumption
Long lines in front of brand stores
A reporter in a shopping mall in Shanghai saw long lines in front of multiple luxury stores.
Affected by the epidemic, consumers cannot go overseas to buy luxury goods, but consumer demand still exists, so the queue has already started last year.
The growth of personal luxury goods consumption has also led to the second-hand luxury goods market. The reporter saw in a second-hand luxury goods store in Shanghai that there are many consumers in the store in the afternoon on weekdays.
The store manager told reporters that in the past two years, as consumers’ acceptance of second-hand luxury goods has increased, in-store sales have increased substantially.
Many consumers even specifically come to buy styles that have been discontinued for many years.
Puff, the manager of a second-hand luxury goods store in Shanghai: Around 2018, the store had only 10 employees, but this year, it has expanded to 100 employees, and sales have increased by about ten times.
The reporter learned from another second-hand luxury store in Shanghai that as some luxury brands have repeatedly increased their prices in 2020, the prices of second-hand luxury goods have also risen accordingly.
In the case of some popular and difficult-to-buy styles, second-hand prices may even be higher than counters.
Liu Jinyuan, owner of a second-hand luxury goods store in Shanghai: The overall sales of our store in 2020 will increase by about 100% over 2019, and the price of luxury goods will increase by about 50%.
According to industry insiders, the second-hand luxury goods market has entered a period of rapid growth in recent years.
In 2019, The Real Real, an American second-hand luxury e-commerce platform, landed on Nasdaq and became the first second-hand luxury e-commerce listed.
Compared with the European and American markets where the circular economy is more developed, my country's second-hand market still has a lot of room for development. Some shops sell genuine and fake products, and the source of goods is difficult to trace has become the main reason that restricts the development of the industry.
Second-hand luxury consumption boom
New professions such as appraisers and appraisers
The second-hand luxury goods industry also has a mixed bag. Some products are difficult to distinguish between true and false, and the value cannot be judged. This has given birth to a series of new professions such as appraisers, professional buyers, and appraisers.
Ding Lizhao is a second-hand luxury goods appraiser in Shanghai and has been in the business for more than 6 years.
When the reporter met him, he was appraising a luxury bag. He told the reporter that in order to be rigorous and objective, a product generally requires two appraisers to give results together.
Ding Lizhao told reporters that if you want to become a qualified appraiser, you must first go through training and examinations and get a certificate before you can work.
Different vintages and different types of luxury goods have different styles. Appraisers must have a lot of knowledge behind them in order to give accurate appraisal results.
Since 2019, Ding Lizhao has clearly felt that the luxury goods sent for appraisal have increased exponentially.
Shanghai second-hand luxury goods appraiser Ding Lizhao: If the price is less than 5000 yuan, 100 yuan appraisal fee, 5000 to 10000 yuan, 150 yuan appraisal fee, 10000 to 20000, 200 yuan appraisal fee, and so on, if the public price exceeds 80,000 If it is, it is negotiable.
With the continuous increase in the number of luxury goods, professional buyers have also appeared in the second-hand luxury goods market.
Shen Yujia is a Shanghai girl. Although she is not very old, she has been a professional buyer for nearly ten years.
She told reporters that the main job of professional buyers is to purchase luxury goods that may appreciate through various channels.
Shen Yujia told reporters that at present, post-90s and post-00 consumers have become the main force in purchasing luxury goods, and the prosperity of the second-hand market also reflects the younger generation's tendency to consume more circular and economical patterns.
The data shows that the current domestic stock of luxury goods that can enter the second-hand market is close to one trillion yuan. Under the huge market demand, a series of new professions such as luxury appraisers, repairers, appraisers, and marketing specialists have emerged. People believe that although second-hand luxury goods have broad market prospects, at present, professionals and related training institutions are still relatively scarce, and the industry needs to be regulated.
Li Landi, President of Shanghai Luxury Institute of China Certification & Inspection Group: Appraisers for bags, watches and jewellery are particularly scarce in the market, and maintenance engineers, repairers and appraisers are particularly hot and scarce in the second-hand luxury goods industry.