300,000 yuan per catty, who hurt the "sky price rock tea"?

| Beijing News Express

　　Wuyi Rock Tea, with a history of thousands of years, has always been expensive.

However, during this year’s Spring Festival, media investigations found that “sky-price rock tea” became more and more intense, and some were sold at “sky-price” under the name “not for sale”, and a few rock tea was hyped as “service tea” and “gift tea”, becoming popular high-end gifts. , And breed the realization business of recycling and consignment.

　　According to reports, among the "sky-priced rock teas" that went viral in the market, rock teas on the list are divided into "not for sale" and "for sale". Among them, there are 18 types of "not for sale" tea, all with a price of more than 100,000 yuan per catty. There are also 14 models priced at more than 300,000 yuan; there are 70 or 80 "products on sale", with a price of more than 50,000 yuan per catty... This is obviously not affordable for ordinary consumers.

　　If "chaocha" is a market-oriented operation and does not deviate from the track of the rule of law, it may still be in the category of "market behavior."

But at the moment, some "fried tea" behaviors are behind the suspicion of price manipulation in tandem, and there is too much demand for interest blending.

　　For example, after a company entered Wuyi Mountain, it purchased tea agricultural products, registered a trademark, took a flower name, made beautiful copywriting, packed luxuriously, and deliberately pushed up prices by using "list", "scarce" and "not for sale" as gimmicks.

Corrupt trends such as the "Four Winds" hidden behind the "Sky-Priced Rock Tea" cannot be ignored either.

The report revealed that during the Mid-Autumn Festival, National Day and Spring Festival, sales of such "high-priced tea" increased significantly, and "high-priced tea" recycling services also took advantage of the trend.

　　Needless to say, the “high price of rock tea” not only disrupts the market, but also harms tea farmers.

Reports show that high-end rock tea has been popular in recent years, but the main beneficiaries are tea merchants and a few tea farmers. Most of the tea farmers in Wuyishan have not benefited but become victims.

For example, chaos such as "astronomical price" has led to a continuous decline in the credibility of rock tea, and even a large number of low-end rock teas have encountered the "cold current" in the market. The damage to related industries cannot be underestimated.

　　For this reason, it is very necessary to find out the behind-the-scenes of "high-priced rock tea", which requires the continuous efforts of market supervision departments.

The relevant local functional departments have also begun active actions.

For example, Wuyishan Market Supervision Bureau, Tea Industry Bureau and other departments have recently interviewed some sales companies, investigating and exposing behaviors such as excessive speculation, collusion to manipulate tea prices, and even shoddy products.

At the same time, credit punishment can also be used to make bad companies nowhere to go.

　　In addition, efforts should be made to increase anti-corruption efforts.

Industry insiders suggested that "high-priced tea" should be included in the list of valuable and special products that party members and cadres should not accept. The use of "high-priced tea" for money laundering and bribery should be seriously investigated and publicly notified to form a deterrent.

This is necessary.

It can be said that only by thoroughly curbing unhealthy trends can the hype of rock tea as "service tea" and "gift tea" be eliminated.

　　Fundamentally speaking, the disorderly "tea-frying" behavior is not conducive to the sustained and healthy development of the industry, and even affects the image of local development. Consumers and the majority of tea farmers are ultimately harmed.

As consumers, you can also actively resist such phenomena.

For example, not buying "high-priced tea" and actively reporting related illegal behaviors are also conducive to the return of the market to normal.

　　□Yang Yulong (Time Commentator)