Beijing News (Reporter Zhang Xiaolan) On February 18, Shanghai Centaline Real Estate released property market transaction data during the Spring Festival, showing that the Shanghai property market fell into a trough during the Spring Festival holiday (February 11-17).

For new houses, the number of online signings for most projects does not exceed 5 sets. However, the market differentiation pattern is more obvious. There are more people in the sales offices of newly renovated products; second-hand houses also enter the "holiday mode" early. There are fewer customers and mostly consulting.

　　Industry analysts believe that based on past practices, the market will gradually return to normal after the holiday, and the supply will gradually increase to pave the way for the "Xiaoyangchun" market. However, based on the current strict control measures, it is difficult for the market to appear irrational in the second half of last year. .

Most new house projects in Shanghai during the Spring Festival holiday have less than 5 online signings

　　According to statistics from Shanghai Centaline Real Estate, from February 11 to February 17, Shanghai's newly-built commercial residential properties sold 13,000 square meters. During the holiday, 59 projects had online signing records, most of which did not exceed 5 sets.

Projects with relatively good performance are the "Hongyuewan Mansion" in the Xujing section of Qingpu and the "Evian Four Seasons Garden" in the Fengjing section of Jinshan. The two projects have signed 12 and 10 contracts respectively.

　　On the whole, the relatively large number of projects signed during the Spring Festival holiday in Shanghai were all projects that were “snap-in” when they opened for sale a year ago, and the sales volume was more than 30,000 square meters. Some unsigned houses were delayed until the holiday. .

Most sales offices have staff on duty since the fifth day of the day, and the market differentiation pattern is more obvious. There are more people looking at the sales offices of newly-renovated products.

　　In terms of supply, as usual, there are no new products on the market during the Spring Festival holiday.

According to Shanghai Centaline Real Estate's analysis, the reason is that there was a wave of rush to collect the market at the end of January, and most of the projects entering the market were just-needed and newly-reformed products, which released demand in advance; at the same time, February itself is the traditional off-season of the market, even if it is to launch, the time node It will also be until the end of February; in addition, Shanghai will upgrade its regulatory policies at the end of January, and how to operate the new policy details, such as how buyers score to participate in lottery, needs to refer to experience.

　　In terms of second-hand housing, although the overall transaction activity of second-hand housing is higher than that of new houses, and many brokers stay in Shanghai for the New Year, the second-hand housing market has entered the "holiday mode" early, and some stores even closed early.

Many stores usually open on the fifth day of the Lunar New Year, but there are not many customers, and they mainly focus on price consultation and policy consultation.

Industry: Increased supply after the holiday will help market transactions gradually recover

　　In this regard, Shanghai Centaline Real Estate Market Analyst Lu Wenxi said that from the perspective of transaction projects, it is mainly the continuation of the inertia of the previous projects entering the market.

Whether it is the peak or off-season, the Spring Festival is an important holiday, and both buyers and sellers are during the holidays and the focus is not on buying houses.

At the same time, all parties in the market need time to digest the regulatory policies introduced before the holiday.

And different from the previous control measures, the current control policies are more sophisticated, and each buyer has its own different situation, how to "check in" and understand the digestion policy will take longer.

Therefore, it is not surprising that the supply and demand of the Shanghai property market during the Spring Festival this year were deserted.

　　Lu Wenxi further stated that based on past practices, market transactions will gradually return to normal after the holiday, and supply will gradually increase to pave the way for the "Xiaoyangchun" market. However, due to policy factors, the market has undergone a process of re-adaptation, and it takes more to gather popularity. time.

It is expected that the supply of the traditional "Xiaoyangchun" will increase, and the transaction will continue to go well. However, based on the current strict control measures, it is difficult for the irrational phenomenon in the second half of last year to occur, and the market differentiation phenomenon will continue.

　　Reporter Zhang Xiaolan