China News Online, February 17th (Reporter Li Jiajia) Under the influence of China's "In-situ Chinese New Year" policy, the consumption habits of "Yuan Nian Ren" (meaning people who celebrate the New Year in situ) have given birth to new Chinese New Year trends and rare occasions New year custom.
In Suning’s Shanghai Pudong first store, during the Lunar New Year this year, the sales of air fryer, electric baking pan and other lazy kitchen appliances unknowingly increased by 89% year-on-year.
Under the strong in-situ Chinese New Year atmosphere, the number of users who bought lazy sofas unexpectedly soared. Lying down and chasing dramas, swiping their phones, and soaking their feet for health has become the main way to celebrate the New Year in place.
"There is no longer any need to follow the elders to pay New Year's greetings. This year, I can finally make a'sofa potato' just right," said Xiao Qin, who is shopping for a lazy sofa in the store.
Big data from Shanghai Suning released on the 17th showed that the sales of lazy massage sofas increased 67% year-on-year.
As early as before the festival, the semi-finished New Year’s Eve dinner was already on fire. When the holiday really came, the "food for one person" increased instead of decreasing. I was too lazy to cook and eat together, which also allowed the "self-healing economy" to run through the entire Spring Festival consumption. field.
Because there is no need to be separated from the owner, pets have become the happiest group in this Spring Festival. Cats and dogs are both complete, and bringing pets to celebrate the New Year has become a buzzword.
On the shopping platform Tmall, the sales of pet clothes, pet New Year’s Eve dinners, and pet leashes increased by more than 100% year-on-year, and Shanghainese bought the most "pet New Year’s Eve dinners".
If "lay down" and "home" have great appeal for single "origin people", then "home hotel vacation" has become the new normal for generation Z (meaning people born between 1995-2009) young families .
A report from the Lvmama Travel Network on the 17th showed that the most popular hotel bookings are concentrated in the Yangtze River Delta and the Pearl River Delta, including Shanghai, Suzhou, Huzhou, Guangzhou, Zhuhai and other cities.
According to data from the online travel platform Fliggy, the most popular tourist cities during the Spring Festival this year are no longer Sanya, Kunming, Lijiang, Guilin, and Xishuangbanna, but have become first-tier and new-tier cities such as Hangzhou, Shanghai and Shenzhen.
During the Spring Festival, bookings of high-star quality hotels and theme park hotels increased by 80% year-on-year.
Star-rated resort hotels in some suburbs are even hard to find.
"Post-95" bank employee Sun Qingqing wanted to book a five-star hotel in Chongming, Shanghai for his little family in early February. However, the hotel rooms were sold out as early as mid-January. "They said it was booked until the sixth day of the year. I was still too late, but I didn't expect it to be like this this year."
During the booking, many tourists tend to choose hotel package products including New Year’s Eve dinner, afternoon tea, buffet and fun activities, intending to enjoy the holiday without leaving the shop.
The travel radius is smaller, and surrounding tours and in-depth tours within the province have become alternative options.
During the Spring Festival, the number of local tour bookings on the Fliggy platform increased by more than 660% year-on-year. Playing hotels, visiting scenic spots and "cloud tourism" directly drove the unit price of e-sports hotels, pet homestays, and private villas to appear 30% to 100% The increase.
Of course, there are also young people who simply use live travel to relieve their greed. They watched the Leshan Giant Buddha at "0 o'clock" on the New Year's Eve, and tasted the intangible cultural heritage dinner at Xiangji Temple. This year, the number of people watching the live streaming of Flying Pig has increased by nearly 1,000% year-on-year.
The trend of decreasing travel radius is also confirmed by AutoNavi data.
From February 12th to February 15th, although the number of AutoNavi travels increased by 162% year-on-year, the per capita navigation mileage decreased by 30% year-on-year, indicating that more people chose short-distance travel.
However, whether it is going to restaurants or shopping malls, no matter how small the travel radius is, the health code must be displayed first. It turns out that nucleic acid detection-based New Year greetings and "one code first" are the biggest New Year customs in the Year of the Ox.
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