(New Year's news) "New domestic products" are popular in Shanghai, and innovatively reshape the consumer confidence of "millennials"

　　China News Service, Shanghai, February 16 (Reporter Miao Lu) During the Spring Festival, a peanut nougat ice cream jointly developed by Guangming Cold Drink and White Rabbit “twitched” the taste buds of Shanghainese.

The outer packaging of the "blue and white squares" not only inherits the "New Year's gene" of Nougat, but also accumulates the Spring Festival blessings of several generations. There are an endless stream of "early adopters" who come to queue to buy.

　　At the moment coincides with the Chinese New Year, all kinds of "new domestic products" consumption boom continues to heat up in Shanghai, and more and more young people are no longer blindly "cultivating foreigners", but are beginning to focus on innovative and quality "hard power" and culture "Soft power" domestic brand.

　　What is a "new domestic product"?

This is the definition in the "2019 "New Domestic Products" Consumer Trend Report": "New domestic products" are innovation-driven, quality first, have a good product and service experience, and incorporate more healthy, green and intelligent elements, market competitiveness and adaptability Strong domestic brand.

　　Guangming Cold Drink has always been the forerunner on the road of "new domestic products". Following the creation of the national popular "Bright White Rabbit Ice Cream" in 2020, Guangming Cold Drink once again uses a piece of nougat to deduce the exciting collision of old taste and new way of eating. Using an ice cream to carry the innovatively developed "peanut granule crispness technology", peanuts can be radiated with innovative vitality that can remain crispy even in ice cream, which solves the problem of nut moisturization in other products of the same type.

　　Li Junlong, general manager of Guangming Cold Drink, told reporters from China News Agency that any delicious taste has the potential to connect the past, present and future.

The key is that time-honored brands should keep up with consumption upgrades, actively use innovation to inject vitality into the brand, gain insight into the needs of young consumers, and make bold innovations.

While trying new things, we should also be aware that the so-called "national tide" and "new domestic products" never just make simple re-engravings, but create a sense of surprise and freshness while re-enacting old memories.

　　The time-honored brands play the "sentiment card", and the new brands have "new stories".

A "home is the most beautiful Chinese color" New Year limited gift box has become the new favorite of Shanghai beauty makeup during the Spring Festival.

The gift box uses the outer packaging of the Taojin Siheyuan eyeshadow tray as the cover, depicting a courtyard house with gray walls and white tiles, snow and snow, and a scene of children playing and laughing. When the gift box is opened, the package is lit up, as if you feel the warm light at home.

Open the eyeshadow tray, and under the cover design of the golden pane, from the eye shadow color matching of caged sand red and front snow to the embossing of lanterns, eaves, snowflakes, and candied haws, the atmosphere is full of Chinese New Year.

　　In addition to cross-border cooperation with China National Geographic magazine to launch an eye shadow palette based on the traditional courtyard house, Perfect Diary also launched eye shadow palettes and lipsticks with the British Museum and the Metropolitan Museum of Art in New York.

These innovative "new domestic products" are favored by young consumers. Not only has Perfect Diary become a new brand in the "2020 Hurun Brand List", the parent company of Perfect Diary, Yixian E-commerce, is also the first stock of the US stock China Beauty Group.

　　In an exclusive interview with a reporter from China News Agency, Pan Li, the head of the new retail of Perfect Diary, said that if a brand wants to take the path of "new domestic products", it must improve its strength in two aspects. First, product-oriented, quality first, and improvement. Hard power”, followed by insisting on innovation-driven, focusing on originality, and enhancing the “soft power” of the brand.

　　In fact, from the Forbidden City limited lipstick in the popular circle of friends, to the "Animal Eyeshadow" series of Perfect Diary, to the original original can of Tsingtao Brewery in 1903, Li Ning brought the elements of the national tide to New York Fashion Week... In recent years, " "New Domestic Products" has conquered the current main force of consumption-"Millennials" (referring to those born between 1984 and 2000) with its stylish design and novel product experience.

　　Quality and craftsmanship have become the basic requirements of this type of consumer group for "new domestic products", and high-quality and high-value "new domestic products" are constantly establishing new consumption concepts for "millennials".

The survey shows that 79.83% of the interviewed college students support domestic products and have expectations for the development of domestic brands.

　　As Pan Li said: "The'new domestic products' must create surprising, creative, and high-quality products to go further and further." (End)