It is rumored that Monster Charging plans to go to the US for IPO. Who will be the first share of the charging treasure?
Recently, according to foreign media reports, Monster Charging, a shared power bank company, plans to conduct an IPO in the United States. It is currently negotiating with investment banks such as Citi, CICC, Huaxing Capital and Goldman Sachs. The goal may be to go public in the first half of this year and raise US$300 million.
As of now, Monster Charging has not yet responded to the listing news.
In addition to monster charging, the "three powers and one beast" small and medium-sized electronics technology has plans to go public.
So who will be the "first share of shared power bank"?
Charging monsters favored by capital
According to the official website, Monster Charging was established in Shanghai in May 2017 and currently has more than 100 million registered users. It has completed 5 rounds of financing with a total financing of about 1 billion yuan.
According to the Tianyan Check app, Monster Charging obtained tens of millions of yuan in angel round financing from Xiaomi Group, Hillhouse Capital, Shunwei Capital, and Qingliu Capital in April 2017; completed a 100 million yuan A round of financing in July of the same year; November of the same year Received nearly 200 million yuan in Series B financing again; received 30 million US dollars in Series B+ financing in April 2019; the latest round is in December 2019 from SoftBank Asia, Bank of China International, Goldman Sachs China, Cloud Nine Capital, Hillhouse Capital, Shunwei Capital, Shanghui Investment, and Qian Jiawei's 500 million yuan C round of financing.
2017 is the year for sharing power banks.
According to statistics from market research institutions, from April to June 2017, there were 11 related financing incidents in the domestic shared charging industry, with admissions of up to 1.2 billion yuan.
Street power, incoming calls, small power, and monster charging "three powers and one beast" won a total of 1 billion yuan in financing in 2017.
TrustData data shows that the market shares of street power, small power, monster charging, and incoming calls in 2019 were 28.6%, 27%, 25.1%, and 15.6%, respectively, and the four leading companies accounted for more than 90% of the market share.
At present, the shared charging treasures on the market are basically occupied by street power, incoming calls, small power, monster charging, and Meituan.
The Tianyancha APP shows that as of December 2020, there are more than 520 companies in China that are active and existing shared power bank related companies.
Shared charging treasure rents are getting more and more expensive
In the "first year" of shared power banks in 2017, most shared power bank brands chose a one-hour rent-free fee.
In the second half of 2018, many shared charging companies, including Xiaodian Technology and Monster Charging, have announced overall profits.
The most direct way to make a profit is to increase prices.
After cultivating consumption habits and undergoing a round of elimination, shared charging treasures began the first round of price increases, generally increasing to 1 yuan per hour.
Since 2019, the price increase of shared charging treasures has been on the hot search more than once. The charging price has already bid farewell to the era of 1 yuan, and its scene-specific pricing model has officially opened, and even shared charging treasures that charge 8 yuan per hour have appeared; 2020 , The average rent of shared power banks has further increased, and price increases according to scenarios have become an industry consensus.
High-traffic businesses increase the entrance fee and share ratio is one of the reasons for the price increase of shared power banks.
According to a CCTV survey, in some bars with a large passenger flow, the admission fee for shared charging treasures can even reach 200,000 yuan per year. Most brands and merchants are equally divided, and some brands give 70% to merchants.
The Red Star Capital Bureau found that the current price of shared power banks on the market fluctuates depending on the region, and the price unit is also calculated in half an hour or even a minute.
The pricing of 1.5 yuan/half hour and 2 yuan/half hour is the most common; theaters, bars and other entertainment venues charge 2.5 yuan/half hour; scenic spots, high-speed rail stations and other densely crowded areas cost 4 yuan/half hour.
According to media reports, charging prices in some areas can be as high as RMB 10 per hour.
Analysts pointed out that the threshold of the shared power bank industry is too low and the profit model is too single. In essence, the network effect is extremely important.
As the leading company in the industry, the "three powers and one beast" have not formed substantial technical barriers, but they will not break the current industry pattern in a short time.
In addition, the possibility of further price increases at certain points in the future is not ruled out.
The pattern of "three powers and one beast" may change
Since its establishment, Xiaodian Technology in the "Three Powers and One Beast" has completed 5 rounds of financing, with a total financing of more than 510 million yuan and a valuation of 2.6 billion yuan.
In July 2020, the Zhejiang Securities Regulatory Bureau disclosed the "Work Plan and Implementation Plan for the Guidance of Hangzhou Xiaodian Technology Co., Ltd.’s Initial Public Offering and Listing on the Growth Enterprise Market." Xiaodian Technology has entered into an agreement with Zheshang Securities Co., Ltd. on June 29. The company signs a listing counselling agreement.
According to the official website of Xiaodian Technology, Xiaodian has occupied more than 1,600 cities across the country and has 200 million users.
The current chairman and general manager of Xiaodian Technology, Tang Yongbo directly holds 28.42% of Xiaodian Technology’s shares, and indirectly controls 9.54% of the company’s shares through Hangzhou Xiaodian Investment Management Partnership. The total shareholding accounts for 37.96% of the company’s total share capital. Controlling shareholder and actual controller.
Tencent holds 9.66% of Xiaodian Technology through its holding company Linzhi Lixin Information Technology Co., Ltd., and Sands River Ventures holds 7.60% of total shares through Suzhou Sands River Chaohua Venture Capital Partnership.
In addition, Yuanjing Capital, Detong Capital, Suning, CDH Investment, etc. also hold shares in Xiaodian Technology.
The "Analysis Report on Shared Power Bank Industry in 2020" shows that in 2019, the number of shared power bank users will be around 250 million, and the transaction scale will reach 7.91 billion yuan. Many shared power bank operators have achieved significant profits, and the compound growth rate in the next three years will be approximately 44.9% is expected to reach 24.1 billion yuan in 2022.
There is still much room for imagination in this industry.
The industry believes that if Xiaodian Technology or Monster Charging is the first to go public and obtain sufficient funds to stabilize market share and expand business boundaries, the existing "three powers and one beast" pattern is likely to change.
Chengdu Commercial Daily-Red Star News Reporter Wu Danruo