The paper reporter Chen Yuxi

　　Before the Spring Festival, the major Internet companies’ apps had replaced their icons with "2 billion points" and "2.1 billion points" early to attract users.

After New Year’s Eve, how did the red envelopes be distributed?

Who is really generous, who is really routine?

　　The Paper (www.thepaper.cn) tried several of the most reputable red envelope activities of Internet companies, including "Tik Tok 2 billion", "Kaishou 2 billion", "Pinduoduo 2.8 billion", "Alipay collects five blessings" ", "Baidu divided 2.2 billion."

　　It’s not easy to get a red envelope. You can write blessing cards, invite friends to help, shake with friends at the same time, play interactive games, and even watch information and watch live broadcasts. There are many tasks.

No wonder netizens sigh: The operation is as fierce as a tiger.

　　On February 13th, after a flip of the operation, The Paper reporters actually received Alipay 1 RMB 5 cents and 8 cents, Kuaishou 6 RMB 6 cents 2 cents, and Douyin 3 RMB 9 cents 6 cents, totaling 12.16 yuan.

The most interesting thing is that Pinduoduo, the withdrawal was unsuccessful, but gave the reporter a coupon of 5 cents.

　　The money of Internet companies is not in vain. What they want is to attract users and occupy users' time as much as possible, but can they win the hearts of users with a few cents or even a few cents?

Douyin: Withdrawal threshold is 1 yuan, can be tied to the card to withdraw

　　According to Douyin, on the evening of February 11, as the exclusive interactive partner of the 2021 CCTV Spring Festival Gala, Douyin issued a total of 1.2 billion red envelopes, and the total number of interactions reached 70.3 billion.

　　The Paper News reporter noticed that the Douyin red envelopes grabbed at the Spring Festival Gala can be withdrawn to "change", with a withdrawal threshold of 1 yuan, and then from the "change" to the bound bank card.

This process can encourage users who have not bound their cards on Douyin to bind for the first time, which is beneficial to Douyin's payment business.

Douyin: Withdrawal can only be initiated when the balance reaches 1 yuan

　　Previously in January, Douyin's own payment service "Tik Tok Pay" was launched, supporting bank card binding.

Later, Douyin replaced Pinduoduo, the exclusive red envelope interactive partner of the Spring Festival Gala, and held 5 rounds of red envelope rain events on the night of New Year's Eve, as well as a lantern gathering event.

　　The Paper Journalists have applied to cash out the red envelopes of 3.96 yuan they received on the day of the Spring Festival Gala. The bank card was credited immediately after the card was tied, but at the same time the bank card was activated with Douyin's "quick payment function".

Douyin red envelope withdraw to bank card

　　After the Spring Festival Gala, Douyin's red envelope activities are still in progress. Participation methods include daily check-in, watching videos for a certain period of time, sharing and inviting friends to help, etc. These are relatively conventional user operation methods.

Kuaishou: Withdrawal is successful for the first time participation

　　On February 12, the Kuaishou Big Data Research Institute released the "2021 Kuaishou New Year’s Eve Red Packet Data Report". According to reports, before the Spring Festival this year, Kuaishou opened a 2.1 billion red packet activity. On New Year’s Eve, Kuaishou users received a total of 9.03 billion red packets, and the total number of red packets shared The number of times reached 1.58 billion.

　　The Paper Journalists tried Kuaishou’s "6.6 RMB New Year Wish Fund" for the first time on February 13. After disturbing 3 friends for help, they reached the 6.6 RMB withdrawal threshold and completed the withdrawal to WeChat.

Quick red envelope withdraw to WeChat

　　I want to get 6.6 yuan, and the number of friends invited to assist has increased to 4. Since friends have a daily assist limit, each assist is limited, so wool is not unlimited.

　　In addition, Kuaishou’s red envelopes can also be received by completing various tasks every day: watching videos, watching live broadcasts, following people, publishing works, opening another app under its own sweet camera, or quickly watching...

　　"The user is very happy." A related Kuaishou staff described his red envelope activity.

　　The purpose of issuing red envelopes during the Spring Festival is nothing more than to promote new apps for apps.

How to evaluate the effect of the event?

More intuitively, the ranking of the Kuaishou main app on the Apple App Store free list has risen significantly, from about 20 in January to the third place during the Spring Festival. The Kuaishou Express version has risen from the 20th place and has reached the top. Top of the list.

Alipay: draw directly to Alipay

　　"Gathering Five Fortunes" has become Alipay's annual traditional activity.

　　On February 11, at 10:18 pm on the 30th night of the New Year, Alipay’s 2021 “Five Fortune Collection” event officially opened with 300 million people participating in 500 million cash.

According to Alipay, as a New Year custom, the number of people who have participated in the collection of five blessings in six years has exceeded 700 million, and one out of every two Chinese has swallowed, collected and sent blessings.

　　Alipay’s "Five Fortunes Collection" has been ridiculed by users in the past because of the scarcity of "Professional Fortunes". It is a bit difficult to gather the Five Fortunes, but fewer people gather together, which means that the per capita winnings are higher.

　　This year, judging from the experience of The Paper journalists themselves and their friends, it is relatively easy to get the "dedication" and complete the collection.

Everyone's lottery draws are concentrated at 1 RMB 5 and 2 RMB 6, and the higher is 7 RMB 5 and 6.

　　Although the amount is not high, but Alipay’s participation in “Fufu” is fun and simple. The bonus is directly credited to the Alipay balance. There is really no routine.

Pinduoduo: There are four thresholds for cash withdrawal. Some netizens said that they received 16 yuan after three days of fighting.

　　Pinduoduo, who is well versed in social gameplay, has not missed this red envelope war. Pinduoduo’s App icon has 2.8 billion points, the highest number in any family.

　　Similar to Pinduoduo's past activities, if you want to get Pinduoduo's red envelopes, you still have to find friends for help, such as "call your friends face to face while shaking your phone" and "play red envelopes with your WeChat friends".

　　The Paper Journalists shook it many times. At first it was 4 or 5 yuan two or three times, then it was 2 cents and 8 cents, and then it was gold coins.

As the page prompts "You can withdraw cash to WeChat change", The Paper journalists tried to withdraw the "My Cash" that was rolled out.

　　The withdrawal threshold has 4 levels. The reporter saw at noon on February 13 that the option of "withdrawing 0.01 to 5 yuan" had been blocked, and it was displayed as "open tomorrow."

The next withdrawal threshold is 20 yuan.

But it is not easy to reach 20 yuan. After many times of "shaking", only one or two cents can be obtained each time.

　　"You can mention it until you reach 20, but it's hard to gather at the front." Some Weibo netizens commented on the Pinduoduo red envelope activity.

　　The Paper News reporter immediately clicked to cash out when Pinduoduo reopened the "Withdrawal 0.01 to 5 Yuan" after 0:00, showing that 5 cents were withdrawn.

Since Pinduoduo did not log in with a WeChat account, Pinduoduo prompted that WeChat payment failed and instead issued an equivalent 5-cent coupon.

　　The Paper Journalist tried to log in to Pinduoduo with WeChat, and then clicked "Withdraw 0.01 to 5 Yuan", which showed that 4 cents were successfully withdrawn, and the WeChat change was received immediately.

After applying for withdrawal, Pinduoduo prompts: payment failed and coupons have been issued

　　Other users on Weibo also expressed their successful withdrawal. A Weibo netizen wrote: “After three consecutive days of perseverance, I kept shaking my phone and fought with nearly 400 people. I finally helped my dad get 16 yuan, which is not easy."

　　Not only does it take time to reach the withdrawal threshold, Pinduoduo also claims that a 20% handling fee is charged for withdrawal.

If the cash reward has not been withdrawn, the cash will be automatically cleared after each Sunday.

　　As for the activity of "invite 8 friends to help" and "draw 100 yuan for WeChat payment", you have to share to the group and invite new friends to help...

Baidu: 6 times a day for 6 searches, you get 1 cents, and the withdrawal threshold is 5 yuan

　　For the red envelope activity of Baidu App, the withdrawal threshold is 5 yuan, and the withdrawal step is to deposit the cash red envelope into the wallet of Du Xiaoman, and then withdraw from the wallet balance to the bank card.

　　How to make up 5 yuan?

Baidu's red envelope activity is basically to guide users to use various functions: enter the App daily to sign in, search for keywords, watch news and videos.

After using the search 6 times, the paper reporters received a red envelope of 1 cent. Then, they had to search 18 times and 36 times to receive red envelopes...

After completing 18 search tasks, unlocked 1 cent red envelope

　　After a simple calculation, sign in the red envelope of RMB 6 per day, search for 36 times to unlock 3 red envelopes for a total of RMB 3, to make up to 5 yuan, you will have to complete the Baidu App every day during the entire Spring Festival from February 11 to February 17. It is possible to fill up the corresponding tasks.

　　Will the retention effect be good if we use the method of sending money to stimulate users to open the App every day?

The operation of red envelope activities is just the icing on the cake rather than giving away charcoal. App still has to rely on its own product strength to win users.

　　(This article is from The Paper. For more original information, please download the "The Paper" APP)