She confirmed that sales increased in the UAE during the last quarter of 2020 by 36%

Car dealerships activate the local market by introducing new models in 2021

• The variety of car models on the market meets the needs and requirements of consumers.

  Archives

picture

Car agencies in the country have revealed their intention to introduce new models in the local markets this year, with the aim of stimulating the market and increasing sales, after the launch of "2021 models" was postponed last year due to the global market retreat and the closures associated with the spread of the Corona virus.

Agency officials told "Emirates Today" that the decision to introduce new models of cars came after the improvement in sales in the UAE during the last quarter of 2020 by 36%, compared to the first nine months of the same year.

4 models

In detail, Samer Al-Dwaier, sales manager at Volkswagen Middle East, said that the company plans to launch four new models of cars in the UAE during the year 2021, as the T-Roc will be launched in the second half of February to be launched. Actually, in the state market during next March, followed by the launch of the "Volkswagen Teramont" in April, then the "Golf JTI" car in May, and then the "Tiguan Face Lift" car next August.

Al-Dwaier explained that the launch of the new models was delayed due to the closure of factories produced in some European countries within the framework of the closures caused by the spread of the Corona virus, indicating that the market stagnation contributed to the delay in the introduction of new models due to the lack of demand to buy cars.

Market revitalization

Al-Dwaier added that the launch of new models leads to the revitalization of the market and reflects positively on the increase in the volume of sales, indicating that the greater the number of models and the diversification of the market, the greater the volume of sales, especially as there is competition between new models in the use of new technologies.

He stated that car sales have witnessed a gradual improvement since the fourth quarter of last year, as sales increased by 20% compared to the first nine months of the same year, which encouraged car agencies to make decisions to launch new cars, noting that it is noticeable that consumers have increased their demand for websites. For agencies to know the specifications of new cars.

Various models

For his part, a member of the Auto Dealership Group Board of Directors, General Manager of "Hyundai Emirates" at the Jumah Al Majid Corporation, Sulaiman Al-Zabin, said that Hyundai will launch various new models of its cars this year in the UAE market.

He stressed that the diversity of models in the market meets the needs and requirements of different consumers and contributes to revitalizing the market and increasing sales, noting that the fourth quarter of 2020 witnessed a tangible increase in sales that stimulated car agencies to introduce new models in the UAE, which is one of the most important markets in the region.

Improved sales

For his part, Vice President of "Ford and Lincoln" at "Al Tayer Motors", Hilal Hani Omar, said that "Ford" will introduce six completely new models, while the "Lincoln" brand will launch one model this year, pointing out that the offering comes after improved sales. Significantly in the fourth quarter of last year, and the introduction of new models in the market is expected to be greatly stimulated.

He explained that «Ford» this year will offer «Ford Explorer ST», «Ford Explorer Hybrid» and «Ford Escape» all-new and «Ford F-150» and «Ford F-150 Raptor», in addition to the car «Ford The new Bronco, indicating that the "Lincoln" brand will present a completely new interior design for the "Nautilus" car.

Omar indicated that the fourth quarter of 2020 witnessed a growth in Ford’s sales by 36.2% compared to the previous quarter, while Lincoln’s sales recorded a growth of 16.4% during the same period.

Optimism

In the same context, the CEO of Al Masoud Motors, Irfan Tansel, said that there is optimism in the car market during the current year, expecting positive results for the local market with an increase in sales rates driven by the directions of the UAE, which are clearly reflected in the initiatives and programs implemented by the federal government at the level of State to alleviate the repercussions of the global health crisis on the economy.

Tansel also expects that many major brands in the auto industry, including "Infiniti, Nissan and Renault", will launch new models of cars during 2021, in addition to an innovative set of products for cars.

Solutions and services

Tansel added that «Al Masoud Cars» continues to work to provide more solutions and services with added value and to provide innovative electronic offers to enhance e-commerce during the current conditions imposed by the spread of the epidemic.

He pointed out that «Al Masaood Motors» witnessed a remarkable improvement and steady recovery in the percentage of sales since the end of the second quarter of the year 2020, as the company exceeded the performance targets it had set for the past year.

Electric car

In addition, the executive director of operations in the Middle East and Africa at Kia Motors, Yasser Shabsough, said that during the first half of this year, the company will launch several models of cars, including the new "Sorento" and the all-new small SUV. "Sonnet", in addition to the launch of the first fully electric car from "Kia", to be followed by the launch of many other electric cars over the next five years.

He pointed out that this coincides with the launch of the new brand globally for "Kia", which is positively reflected on the company's business, especially at the level of websites, social media, digital presence and all communication materials to support the publicity of the new brand.

Retreat

And Shabsough reported that last year witnessed a decline in sales, but it was a low decline compared to other companies, indicating that Kia still ranks fourth in terms of sales in the region.

Competition

The CEO of Al Masoud Motors, Irfan Tansel, said that in the context of their contribution to enhancing the auto market recovery this year, they will launch a wide variety of compact car models with the latest technologies and technological developments, at competitive prices that encourage dealers to buy and benefit from Offers and at the same time contribute to supporting healthy competition among dealerships operating in the automotive sector by encouraging them to innovate in services and offerings that create added value in the market.

Agencies: The market recession contributed to the delay in launching new car models due to lack of turnout.

Follow our latest local and sports news, and the latest political and economic developments via Google news