We don't have a suitable metaphor for what's happening in Germany right now.
If the brand, which should be the prerequisite for exiting the lockdown, is changed from an incidence of 50 to 35 cases per 100,000 inhabitants within a week, then in German one is most likely to dig out athletics jargon: The bar will be raised.
The comparison, however, lags, because with the high jump it is clear from the start (and worth striving for) that the goal is raised with each successful translator.