Last month's beer sales by four major beer makers fell by 30% to 60% compared to the same month last year due to the shortened business hours of restaurants in the Tokyo metropolitan area in response to the state of emergency. have become.
Last month's sales volume and sales of beer, low-malt beer, and the third beer "beer-based beverage" announced by beer makers by the 10th were significantly lower than the same month last year.
Of these, beer sales volume decreased by 60% for Suntory, 46% for Asahi's main products, 33% for Sapporo, and 30% for Kirin.
This is because the business hours of restaurants were shortened in response to the declaration of emergency last month, and sales of commercial beer fell sharply, especially in metropolitan areas.
The price of the third beer, which is relatively cheap and is in high demand for households, also fell below last year's results due to the price increase accompanying the revision of the Liquor Tax Law in October last year.
As the business hours of restaurants continue to be shortened due to the state of emergency, beer makers are aiming to recover sales by strengthening sugar-restricted products in line with growing health consciousness.