Chinanews.com, Sanya, February 10th, title: Sanya Spring Festival "Small customers are not busy" The tourism industry looks forward to the "bull" market change
China News Service reporter Wang Xiaobin
Most people in China have a holiday in the weeks before and after the Spring Festival, which is usually the busiest time of the year for tourists in Sanya.
Under the new crown epidemic prevention and control policy this year, the main destination for Chinese New Year holidays, this time presents a "few customers and not busy" scene.
The tourism industry is therefore under pressure.
The Bucket Kingdom theme restaurant at the Hilton Sanya Yalong Bay Hotel.
Photo courtesy of Zhen Rukun
Statistics from Sanya Phoenix International Airport show that since the beginning of the Spring Festival this year, the airport has handled 357,000 passengers in 10 days, a sharp drop of 57.22% compared to the same period last year.
In previous years, it was hard to find a room in Sanya during the Spring Festival peak season.
Therefore, tourist hotels can best perceive changes in passenger flow.
"Last year it was like going up to the top of the mountain and then sliding down. This year I haven't started climbing at the foot of the mountain." said Liu Kaiqiang, president of the Sanya Tourism Hotel Association. Some time ago, the occupancy rate of hotel rooms was generally less than 50%. Rise, but in urban areas and other places, "the price is not good, at least a third year-on-year drop."
In addition to the price reduction strategy, some hotels choose to maintain their prices and use more additional services to attract customers.
From the twenty-third lunar lunar month to the fifteenth day of the first lunar month, the Hilton Sanya Yalong Bay Hotel will launch an interactive activity called "New Years and Customs Awards 23 Days".
"This will be the longest Spring Festival event held in the 15 years since the hotel opened." Hotel manager Gu Suxin said that as a mature brand hotel, the better the market, the more it must adhere to the quality of service to let new and old customers feel Value for money and even exceeded expectations.
Around Sanya Bay, citizens and tourists are playing and relaxing on the beach.
Photo by reporter Wang Xiaobin
Chinese people cannot do without food for holidays.
The Haitang Bay Sunshine One Hotel, which opened last year, focuses on the gourmet brand, and plans to launch a new project farmhouse restaurant on the second day of the Lunar New Year "adversity".
“We hope that the guest experience will return to the original and truly beautiful.” One Hotel’s dining director William Chen said that even if the passenger flow is not as expected, there will be no shortage of chefs in the hotel’s restaurants, and the standard of food will not drop.
Sanya seafood stalls are a scene.
At the time of dinner on the 9th, the reporter saw in the Chunyuan Seafood Plaza, the size of a standard football field, that the tables and chairs were neatly arranged, and the festive red lanterns reduced the noise of the peak season.
"This time of the year is a good time to make money, but because of the lack of customers this year, eight or nine stall owners have already returned home for the New Year." said Xiao Wu, a seafood processor, who has opened his own stall for many years, and some regular customers have booked for holidays. Eat seafood, so will stick to business.
Perceiving the downward pressure on the market, the Sanya Tourism Promotion Bureau recently slogans "Islanders do not live in their homes, visit Sanya during the Spring Festival". Many scenic spots in the "Greater Sanya" tourism economic circle responded to customers including local residents. Launch a variety of discounts.
Chinese people cannot do without food for holidays.
The picture shows a family preparing to enjoy food in the hotel restaurant.
Photo courtesy of Liu Huimin
“There are many discounts during the Spring Festival in the scenic area and the projects are all open, so nearly half of the first-line employees are on duty.” As a second-line administrative staff, Zhao Guiyuan, the marketing manager of the Tianya Haijiao Tourist Area, said frankly that “there are holidays and no leisure” during the Spring Festival. Make pre-plans, "work planning, marketing plan, event planning, research on product mix in scenic spots, etc., and hope that as the epidemic situation becomes clear, there will be a boom in passenger flow after the holiday."
Sanya's tourism industry has promising capital.
The city’s peak tourist season last year "stopped abruptly" after the Spring Festival, but in late February, most scenic spots opened to welcome visitors, and the summer tourism market showed a "phenomenal" recovery, eventually receiving more than 17 million tourists throughout the year.
"Everyone believes that the current Sanya tourism market is phased, and the benefits are structural, so they are confident that the market will improve in the Year of the Ox."
Zhao Guiyuan said: "Before we were busy in spring for a year, but now we are really busy in spring." (End)