Which new year's goods are favored?

How to solve the New Year's Eve dinner?

Can express delivery keep up?

　　What are the new features of the Chinese New Year this year?

　　Under the local New Year initiative, the flow of people has decreased, but the New Year goods market is still hot.

Which Chinese New Year products do consumers prefer this year?

How to solve the New Year's Eve dinner?

Can logistics and express delivery keep up?

A reporter from the Workers’ Daily conducted an interview recently.

Online "New Year Festival" is full of flavor

　　Red wine, oven, beef, nuts...Opening Zheng Liyun's shopping list, the reporter found that in a few days, she purchased more than 2,000 yuan of items, including various foods, beverages and electrical appliances.

"These are all New Year goods I bought online. Although I have bought a lot, they are very cost-effective."

　　Zheng Liyun said that she and her husband have been working in Beijing for 5 years. This is the first time they have stayed in Beijing for the New Year. They used to return to their hometown for the New Year.

　　On January 20, under the guidance of the Ministry of Commerce and other departments, the 30-day "2021 National Online New Year Festival" kicked off, setting off a consumer boom.

In addition to various preferential benefits, the reason why the online "New Year's Day" has received widespread attention is that it is full of flavor.

Qian Fangli, Director of the Department of E-commerce of the Ministry of Commerce, said that the event launched online service features that highlight traditional festival characteristics, such as creating new year’s goods on the Internet, “Buy New Year’s Goods”, “Kandaji”, “Cloud Restaurant”, and “Cloud New Year” Featured activities; Linkage with high-quality catering companies such as China's time-honored brands to provide home delivery services for New Year's Eve dinners and birthday banquets; launch supporting services such as "Not closed during the Spring Festival" and "Delivery during the Spring Festival".

　　So, what is the most favored New Year goods by the "hands"?

The New Year goods list released by Pinduoduo shows that nut gift boxes still occupy a leading position in delicious food, and the sales of hometown good products such as snail noodles, which represent the "taste of hometown", have increased significantly.

　New Year's Eve dinner can be delivered

　　In addition to purchasing Chinese New Year goods, New Year’s Eve dinner is also a must-have for the Spring Festival every year.

　　"My husband and I have poor cooking skills, and we rarely cook on weekdays. Every Spring Festival we return to our hometown in Shandong where our parents cook. This year we plan to book a restaurant on the Internet that can deliver New Year's Eve dinner." said Xu Dejin, who lives in Shanshan.

　　Shanghai citizen Du Zijian is more inclined to buy semi-finished vegetables on e-commerce platforms.

A few days ago, he bought semi-finished dishes such as Yangxiezi, Maoxuewang and Buddha Jumping the Wall online.

"The ingredients are vacuum-packed, with a soup base, a seasoning bag, and a production manual. You can process them according to the steps, saving a lot of hands-on links, which is very convenient."

　　Data from a food delivery platform shows that since the beginning of the twelfth lunar month, the search volume for "New Year's Eve Dinner" has increased 4 times year-on-year.

The person in charge of the platform’s New Year’s Eve dinner project said that under the new situation of local Chinese New Year, the semi-finished New Year’s Eve dinner and set meals for 1 to 2 persons will better meet the needs of young consumers in first- and second-tier cities.

Foreign goods can enter the village, native goods can enter the city

　　36-year-old Xing Zhonghan has worked hard in Beijing for more than ten years. He not only bought a house in Beijing, but also took his children to Beijing for school.

"My hometown is Changchun, Jilin, and I go back every Chinese New Year. I won't go back this year."

　　Xing Zhonghan said that there are many Changchun people working in Beijing. There are more than 20 fellow villagers in his WeChat account, and most of them don't return to their hometown for the New Year.

"Since I didn't want to go back, my parents soon sent some specialty products from my hometown, and I also bought some Beijing specialty products and sent them to them."

　　The SF express delivery staff in Mofangbeili Community, Chaoyang District, Beijing reported that the number of special products sent from Beijing to other provinces has increased recently.

According to JD’s big data, since January this year, the number of off-site orders from Beijing has increased by 52% year-on-year.

　　"Foreign goods into the village, local goods into the city" has become a phenomenon in the Spring Festival of 2021.

Bian Zuodong, deputy director of the Market Supervision Department of the State Post Bureau, said that this year many express companies have increased their efforts to "not close during the Spring Festival" and can provide delivery services in more cities during the Spring Festival.

The company also actively responds to the call of local Chinese New Year, and provides incentive policies and life benefits for left-behind couriers.

　　"At present, the whole industry is organizing vaccination work in a stable and orderly manner. As one of the key groups, the health of couriers will be better protected." Bian Chok Tong said.

　　Zhou Yi