Local Chinese New Year contains multiple business opportunities
Guo Cunju
The Spring Festival is approaching, and the taste of the new year is getting stronger and stronger. Compared with previous years, the Spring Festival is particularly special when returning home to buy property, catering consumption is booming, tourism economy is booming, and the movie market is popular.
However, under the new fashion of celebrating the New Year on the spot, different industries also contain multiple business opportunities.
From the perspective of production, this year’s Spring Festival will not have a large area of suspension of work and production in previous years. More and more people choose to celebrate the new year on the spot, which provides convenient conditions for the rapid resumption of work and production after the holiday. Abundant labor will boost the economy. It is obvious.
In recent years, the concept of holiday economy has taken root in the hearts of the people. Concentrated consumption and large-scale travel have promoted the prosperity of the market economy.
Some people believe that the local Chinese New Year restricts the flow of people and will have many adverse effects on consumption.
In fact, the local Chinese New Year will also give birth to new consumption dividends.
E-commerce does not close, express delivery does not stop, and enterprises do not stop working...Under the background of local Chinese New Year, hard work has become a trend.
Supermarkets continue to file, increase purchase points, and work together online and offline, and the consumption potential of local Chinese New Year will be further stimulated.
My hometown cannot be reached, but my heart yearns for it.
Online shopping for New Year’s goods and sending home express gifts to send blessings, "Taobao-style New Year greetings" has become a new folk custom this year.
In order to relieve homesickness, many netizens hoarded New Year's goods online, and a courier expresses the homesickness incisively and vividly, which also intensively stimulates domestic demand.
Data shows that on the first day of this year’s New Year’s Day, searches for "New Year’s Goods" on Taobao surged by 240%.
The rise of the online shopping boom has brought thousands of merchants across the country ushered in the busiest new year festival in history, and the express logistics industry is poised to take off.
Recently, the time it took to set a record for the tens of billions of express delivery business has demonstrated the vigorous vitality of the express delivery industry and also highlighted the important role of the express logistics industry in promoting consumption and smoothing the economic cycle.
There is no doubt that entertainment consumption during the Spring Festival will usher in a period of demand release.
Spending the New Year at home, the online film and television industry has a great opportunity for development.
Online video platforms and offline movie theaters are both cultural and entertainment products, and they have a certain degree of mutual substitution.
Although the epidemic has once again hit the box office of offline cinemas, it is undeniable that this is a good opportunity for online film and television to burst out, especially in the cultivation of audience acceptance habits and the formation of knowledge payment models. It will have positive and far-reaching significance.
To celebrate the New Year in situ, although you can't take a long-distance trip, it also makes short-distance travel popular.
Living in a hotel, staying in a homestay, and traveling by car in the suburbs has become a new choice for many consumers.
At the same time, cloud tourism has also built a new consumption scene, and will even become a new competition field for platform tourism resources and service innovation.
On the whole, although the foundation for the current tourism recovery is not yet solid, the impact of the epidemic is staged after all, and consumer travel demand has not disappeared. As the epidemic continues to improve, tourism compensatory demand will usher in huge space for release .
"Don't go home during the Chinese New Year this year, stay at the company to earn money" has become a buzzword that many workplace workers are talking about.
Special nodes, active selection.
Under the non-essential call not to return to their hometown, many workers voluntarily stick to their posts.
As strugglers in the new era, they use hard-working hands and hard sweat to create their own beautiful life and promote the development of the economy and society.
New Year's Eve on the spot, warmth is not absent
In order to create a different New Year’s taste, all localities have racked their brains, issuing red envelopes, subsidies, donating traffic, sending couplets, and reducing rents. These measures not only make local Chinese New Year groups feel warm and caring, but also will go further Stimulate people's dedication, and unite majestic strength for economic and social development.