Although there is no big problem with quality, it was found that the satisfaction of consumers who purchased'Ugly Agricultural Products' with poor appearance, such as an asymmetric shape or scratched surface, was found to be high.
According to the results of a survey conducted by Korea Consumer Agency last November of 2,000 consumers, 6 out of 10 people said that they had purchased ugly agricultural products, and 95.5% of them said that they are willing to repurchase ugly agricultural products. I answered.
The most common reason for purchasing ugly agricultural products was'because the price was cheaper than general agricultural products' at 46.4%, followed by'because there was no significant difference in quality' (28.4%), and'used for cooking where the appearance is not important, such as juice and juice, etc. In order to use it as'(14.2%), etc.
Overall satisfaction with ugly produce was an average of 3.71 out of 5.
Consumer Agency plans to conduct campaigns to improve awareness of ugly agricultural products and promote consumption.