Chinanews client, Beijing, February 9th (Reporter Li Jinlei) The Chinese New Year on the spot changed the trajectory of many Chinese New Year, and the new online term "the original man" was born.

Some of the "origin people" chose to have a "household year", and some chose to "fight the year" with their friends. Under the new changes, some things have become popular.

Mahjong data map.

Photo by China News Agency reporter Zhang Yong

majiang machine

　　"The sales of mahjong machines before the holiday skyrocketed" recently appeared on the hot search.

The mahjong machine can be called the "New Year" for this year's Spring Festival.

　　Taobao data shows that household mahjong machines have experienced explosive growth before the holiday, and daily sales have increased by more than 130% year-on-year.

In terms of sales of mahjong machines, Chongqing ranks first, Sichuan and Zhejiang rank the top three.

Among those who buy mahjong machines, the post-85s and post-90s are the most.

Mahjong machines with functions such as silent shuffling, folding, dual-purpose dining, and heating are the most popular.

　　Some children buy mahjong machines for their parents, “I’m not at home. I’m afraid my family won’t listen to persuasion to play mahjong and increase the risk of infection, so I simply buy one and send it home.” There are also parents who buy mahjong machines for their children, “I won’t go home this year. My parents are worried that if I stay for seven days, people will be abolished. They bought a mahjong machine on the Internet and mailed it over so that I could invite friends to play mahjong at home."

　　"I didn't buy a mahjong machine, it took too much space, but I bought mahjong." Ms. Bei Piao Zhang chose to spend the New Year with her friends in Beijing this year. She told a reporter from Chinanews.com: "Happy New Year with a family of friends, four The adults just happened to play Mahjong."

　　In addition to mahjong machines, home projectors, home game consoles and other "home artifacts" have also become popular New Year goods.

Data map: Community residents practicing yoga at home following the live broadcast.

Photo by Ji Dong

Home fitness equipment

　　"Sales of home fitness equipment such as skipping ropes have skyrocketed" has also been a hot search recently.

　　Business big data monitoring shows that 10 days before the launch of the "2021 National Online New Year Festival", online retail sales reached 344.11 billion yuan.

Among them, home-use fitness equipment such as skipping ropes, tensioners, dumbbells, etc. increased by 351.1%, 91.9% and 78.9% respectively year-on-year.

　　Before the Chinese New Year, I was three kilograms of fat every Chinese New Year. This year, the Chinese New Year is on the spot, and there are fewer dinner parties. Many people are determined to break the curse of "getting fat every year", and take advantage of this Chinese New Year to exercise and exercise, and quietly become stylish. .

　　"I made a plan to exercise every day during the New Year holidays. I don't want to eat well this year, but I just want to not gain weight. It would be better if I can lose 1-2 catties." Some netizens shared the New Year. Period of fitness program.

　　"Is everyone so self-disciplined at home? Is it only me who sleeps, eats, and eats every day?" "The dumbbells I bought last year eat ashes at home"... I hope that friends who bought fitness equipment can really use it.

Data map: The picture shows students picking exercises in the bookstore.

Photo by Zhou Yi

Books, learning artifacts

　　In addition to fitness, reading has become a choice for many people to celebrate the New Year on the spot. Everyone looks forward to recharging and improving themselves during this holiday.

Data from Pinduoduo shows that Kindle and various paper books have become popular options for netizens to put together orders during the Spring Festival. Among them, paper books of history, science fiction, and literature are the most popular.

　　Many netizens did not forget to buy a set of supplementary materials for the "sacred beasts" at home when buying books for themselves, "encourage each other and learn together."

　　Children's books and teaching aids and exam books are selling well.

On Taobao, since Laba, the "primary school tutoring assistant" has been among the top five in sales of new year goods in the shopping carts of Chinese consumers since Laba.

　　In addition, the consumption of learning artifacts such as wrong-topic printers, translation pens, and electronic paper books has also soared. The sales of wrong-topic printers in January increased by more than 100 times year-on-year.

　　Ms. Zhang Bei Piao told a reporter from Chinanews.com that during the Spring Festival holiday this year, she bought more extracurricular books for her children than in previous years.

　　It seems that the "sacred beasts" can indeed have a "full" winter vacation.

2020-2021 New Year's Festival consumption structure changes.

Cute pet

　　In-situ Chinese New Year has also detonated the consumption of many new products, one of which is the cute pet New Year.

　　According to the big data report on consumption during the New Year's Day on JD.com, compared with the consumption structure during the New Year's Day last year, it can be seen that the proportion of consumers' consumption in pet life and other categories has increased significantly.

　　In previous years, when they went home during the Spring Festival, the "poop shovel officers" could only put their pets in boarding elsewhere, but this year, they can spend the Spring Festival with their pets in a foreign country.

"One person, one dog, but also earnestly celebrate the New Year", the sales of cute pet products have increased significantly.

　　In addition to the rations of cute pets, the sales of various pets' fancy New Year costumes, luxurious cat litters and pet toys have ushered in a climax.

Take pet New Year's clothing as an example. During the New Year's Day, the sales of all kinds of cute pet clothing on Pinduoduo's platform soared by 360%.

Among the top ten "New Year Goods" released by Tmall for 2021, pet New Year clothes also rank second.

Dumpling data map.

Photo by Wang Zhongju

"One-person food" "One-person use" goods

　　This year, many people celebrate the New Year alone, and "one-person food" and "one-person use" products are popular.

　　A person also has to eat a good New Year's Eve dinner for the New Year, semi-finished, single-person New Year's Eve dinner is very hot.

Since January, the pre-sale volume of New Year's Eve dinners on Hema Online is 4 times that of the same period last year.

From the "luxury set meal for one person" to the "small family reunion dinner", you can enjoy a steaming table of New Year's Eve dinner on New Year's Eve even if you are not good at cooking.

　　Convenient Bee’s 24-hour steamed buns and small bowls of vegetables have also seen a significant increase in sales recently. Among them, the steamed buns made-to-order on-line have increased the overall sales of steamed buns by 15% a week.

　　One-person meals such as snail noodles and self-heating hot pot have become net celebrity New Year goods. Tmall Taobao data shows that on the first day of the New Year's Day on January 20, the turnover of snail noodles increased by 1500%, and the number of people who bought snail noodles increased by nearly 900 year-on-year %.

　　Do it yourself, a variety of food DIY artifacts are also on sale.

For example, there are two main products for making dumplings. They are mainly fast speed, one output in 5 seconds and large quantity, 19 packages at a time. Both of them are very popular.

In addition, the most artifacts for young users to pull grass include sausages that can not only fill sausages, make minced meat, but also minced garlic, crushed pepper, meatballs, ice cream balls, rice balls, fruit balls, etc.

　　What did you buy?

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