Whose sensitive nerves have been touched by "the constant topic of cherries"

　　This year, the price of cherries has "deeped". Some people chose to "buy the bottom", stocking boxes after boxes, and even ushered in a short-term panic buying.

　　In fact, except for very few areas, the price of cherries is still around 20 yuan per catty, which is still not low. Why did it cause such a big wave?

The price increase or the price reduction of cherries can hold the "C position" on the fruit topic list. Whose sensitive nerves have been touched?

Both volume and price fell: "Sales dropped by nearly 70%"

　　Recently, the cherries market has ushered in a "sudden brake", followed by a drop in the volume and price of cherries.

　　On January 21, Wuxi found a positive nucleic acid test on the inner surface of imported cherries.

People's enthusiasm for cherries "cold" instantly.

　　Some fruit shops provided cherries with a nucleic acid certificate to "certify their innocence", and some businesses changed the cherries' "hometown".

Recently, the reporter visited a number of supermarket chains in Fengtai, Beijing, and found that most of the cherries are on sale. Among them, the lowest price is 18.8 yuan/jin.

A fruit vendor in Fengtai, Beijing repeatedly emphasized, "My cherries are not imported, they are Dalian cherries."

　　At the wholesale end, the price of cherries also "dipped" substantially.

Recently, the reporter visited the Xinfadi Imported Fruit Exhibition and Sales Center and found that a box (10 kg) of 1J cherries has a wholesale price of 240-300 yuan.

According to previous reports by Beijing Daily, on December 12, 2020, the wholesale price of a box of 1J cherries was about 450 yuan.

　　The price drop is caused by many factors.

IPG China Chief Economist Bai Wenxi said that the price of cherries is determined and formed by the supply and demand situation, which is also the reason why the recent epidemic has caused insufficient demand for cherries to cause prices to fall sharply.

　　At the same time, Chilean cherries in the 2020-2021 season achieved a bumper harvest.

Nata, the Commercial Counselor of the Chilean Embassy in China, once said that it is expected that Chilean cherries will increase by 30% this year; on December 16, 2020, the first shipment of Chilean cherries will enter Beijing. For transportation costs, the price of cherries is expected to drop again.

　　“As soon as the news came out, the orders didn’t go away all at once. These few days have been better.” Mr. Zhang, who is engaged in the wholesale of imported fruits in Beijing Xinfadi, said that he used to send hundreds of pieces to customers a day, but now there are only a few. Ten pieces.

Mr. Zhang observed that some supermarkets have removed cherries. Large supermarkets, which are their main customers, directly affected the revenue of the wholesale market.

Mr. Zhang said that there are almost no people coming now, "Sales have dropped by nearly 70%."

Consumers’ attitude towards cherries is very similar to the “chasing ups and downs” of the financial market

　　At present, the most concerned about the cherries after the price reduction is, "This year, have you realized the'cherry freedom'?"

　　In February 2019, the article "26 years old, monthly salary of 10,000, can't afford cherries" became popular. The article described a 26-year-old girl who still couldn't afford cherries with a monthly salary of over 10,000.

It was also mentioned that some people bought cherries for 60 yuan a catty, and almost ate them after returning home. They didn't dare to eat more than 20 pieces at a time. When they ate, they were "unhappy, only depressed".

　　In the same year, according to the "2019 Fresh Products Consumption Report" released by Daily Youxian, the sales of Chilean cherries soared by more than 32 times year-on-year during the Spring Festival holiday.

　　Some netizens revealed that the single cherries they had bought weighed 0.014kg and the price was 1.25 yuan.

　　Under the discourse of “conspiracy” on e-commerce platforms and various social media, this year, “Chelizi Freedom” has become a hot word on the Internet, and it is included in encyclopedia entries, which mainly refers to the considerable personal income and can do whatever you want Buying cherries is more of a benchmark for a person's quality of life.

Some people even directly call it the "middle-income class" fruit.

　　Recently, some people are in a state of shaking while watching the news that the inner surface of the cherries has tested positive, while happily placing orders: they bought 10 kg of 1J cherries for 158 yuan.

Some netizens also said, "No matter how the price of cherries is'cut in half', we still cannot enter the threshold of middle income."

　　In addition, in the eyes of some people, buying cherries has become a "status" symbol.

Some people buy cherries to make friends and satisfy their vanity.

　　"'Cherry Freedom' is made." Zhou Feifei (a pseudonym), a girl born in the 1990s, said that there are many more expensive imported fruits. Why is cherries going to be on fire?

In her opinion, cherries and big cherries are one thing, and few people mention "cherry freedom".

The same is the more expensive fruit, she wants to realize "durian freedom", but few people mention it like that.

　　In contrast, the price of cherries is much lower, but few people sell cherries in the circle of friends.

According to statistics from the official website of Beijing Xinfadi Market, the average wholesale price of Pioneer Cherry was 26.5 yuan on April 23 last year, and on July 19, the average wholesale price was 11.5 yuan.

　　Critic Xie Xiaowen said that cherries are actually big cherries, and their prices have been inflated for a long time.

The popularity of cherries is actually a kind of vanity among consumers. It is only used by merchants, and the price should return rationally.

　　Yang Jie, honorary chairman of the Cherry Branch of the China Fruit Circulation Association, said in an interview with the Daily Business News that, apart from the difference in taste, local big cherries and imported cherries are essentially the same. However, the prices are quite different.

It is hoped that through the establishment of industrial chain standards, China's agricultural industrialization and modernization process will be promoted in reverse.

　　There has been controversy over whether cherries and cherries are the same fruit.

Wu Dailin, CEO of Shenzhen Siqisheng Company, said that after publicity, it is generally believed that "cherry" has the effects of "beautifying skin" and "beautifying skin", coupled with good taste and exquisite taste, which is especially popular with female consumers.

Although local cherries are similar to cherries, there is still a big difference in taste.

　　Consumers’ buying attitude towards cherries is very similar to the financial market’s “chasing ups and downs”, that is, when the price rises, the buying enthusiasm rises; when the price falls, the desire to buy also decreases.

Some netizens said that they have a strange psychology in the face of cherries. When eating cherries worth a few dollars, they will eat slowly and feel very sweet, as if holding a baby; When a box of cherries, it tastes like melon seeds.

How to see the price-performance ratio

　　At present, for many people, "cheer freedom" is still difficult to achieve.

　　As a white-collar worker with a monthly salary of over 10,000, Zhou Xinxin (pseudonym), a girl born in the 1990s, said that she has never realized "cherry freedom" and would buy it when the price is particularly cost-effective, but she also pays great attention to taste.

Recently, she spent 19.9 yuan to buy less than half a catty of cherries on the e-commerce platform. “It is expensive and not tasty, so it is better not to buy it”.

　　Zhou Xinxin said that the "harvest" that high-priced cherries can bring is low cost performance.

She said that some people around him can spend thousands or even tens of thousands of yuan on a package, but they will not spend tens of yuan on a catty of cherries.

The bag can be used for a long time and can be seen by others. Cherries bring the short-term pleasure of taste when alone is alone. It is difficult to visualize it. It is impossible to "eating a cherry and sending a circle of friends".

　　"The topic of cherries touches people's sensitive nerves because young people are burdened by many pressures such as mortgages and car loans. It is not that'cherry freedom' cannot be realized, but that they cannot and dare not use it like this." Zhou Xinxin Say.

　　In fact, the total amount of cherries imported into my country every year is not a lot.

Recently, the Chilean Cherries Committee of Chilean Fresh Fruit Exporters (ASOEX) stated in a statement on the safety of imported cherries that this season, China imported more than 130 million kilograms of fresh cherries, of which more than 400 million end consumers Eat fresh cherries.

Previously, Nata, the Commercial Counselor of the Chilean Embassy in China, said that about 500,000 tons of cherries would enter the Chinese market.

　　In fact, as consumption continues to escalate, people are one step closer to "cherry freedom".

Under the epidemic situation, cherries must be cleaned.

　　China Youth Daily·China Youth Daily reporter Zhao Limei Source: China Youth Daily