With the rise of the beauty economy, the road to beauty is not smooth

[Talk about health]

The holiday is here, and the peak of plastic surgery will follow, and more and more students have joined the plastic surgery team.

However, under the huge demand and rapid development, the medical beauty industry is mixed, and there are even problems such as illegal medical practice. Accidents and even life-threatening incidents caused by plastic surgery occur from time to time.

In fact, everyone has a love for beauty, and it is understandable to want to be beautiful through modern technology.

Experts remind that when choosing a medical beauty institution, you must keep your eyes open.

This edition launched an online survey discussion on the official Weibo of the Guangming Daily #你会为颜值去美容吗#, please participate.

Not long ago, an organization issued the "2020 White Paper on the Medical Beauty Industry".

The white paper shows that under the impact of the epidemic, China will have 5,150 new medical aesthetics institutions in 2020, and the pure medical aesthetics market will reach 197.5 billion yuan, accounting for 17% of the world's total. It is expected to become the world's largest medical aesthetics country.

And just recently, the Ministry of Education also pointed out in the relevant reply that with the economic and social development and the improvement of people's living standards, medical beauty has gradually become an important demand of the general public.

The Ministry of Education strongly supports the construction of aesthetic medicine disciplines and personnel training.

It can be said that the vigorous development of the medical beauty market has given birth to a new economic phenomenon-the value economy.

The rise of the beauty economy has made the medical beauty industry popularized by a very small number of people to the general public, and has become the fourth largest service industry after real estate, car sales, and tourism.

However, at the same time of rapid development, chaos in the industry followed.

The "three nons" chaos appear frequently, and the medical beauty industry urgently needs "plastic surgery"

　　"Medical beauty is a medical behavior. This positioning must be clear and insistent." Luan Jie, chairman of the Plastic Surgery Branch of the Chinese Medical Association and vice president of the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences, pointed out that medical aesthetics and plastic surgery institutions are different from ordinary beauty salons. It belongs to the supervision of the medical administration department.

Because it is a medical behavior, the methods used in the cosmetic surgery process and the results achieved are different from those in the beauty salon.

In particular, medical beauty uses invasive treatment methods, which may achieve the goal of beauty and may also cause fatal injuries.

　　However, in recent years, the “three nons” chaos such as “non-medical cosmetology places engaged in medical cosmetology treatment, non-formal training of professional physicians, and use of unqualified medical cosmetology products” that have been exposed by the media have repeatedly been criticized by the society.

The reporter learned from the seminar "Promoting the Healthy Development of the Medical Beauty Industry and Helping a Healthy China Strategy" that from 2015 to 2018, the National Consumers Association received more than 10 times the complaints about the medical beauty industry; The accidents caused by the United States, especially fatal accidents, have aroused great attention from the society.

It should be a high-threshold industry, but the qualifications of the employees are worrying

　　In the view of Li Qingfeng, the deputy dean and director of plastic surgery at the Ninth People’s Hospital Affiliated to Shanghai Jiaotong University, the chaos in the health and beauty industry, which is called the beauty industry by the society, mainly exposes two problems: first, social management It is not sound; the second is the professional problem, especially the shortage of professional talents, which is currently the biggest problem restricting the development of the industry.

　　For why there are so many industry chaos?

Luan Jie believes that the reasons can be broadly summarized from four aspects: First, the medical aesthetics industry is generally chasing huge profits; second, the medical aesthetics institutions deliberately downplay the medical nature of the medical aesthetics behavior; third, the credibility of the industry is widespread; fourth is the power of management investment Inadequate, lack of long-term legal management mechanism.

　　This is supposed to be a high-threshold industry of medical aesthetics, but the qualifications of the practitioners are worrying. The credibility of the medical aesthetics industry is everywhere.

Sun Baoshan, the chief physician of the Department of Plastic Surgery, the Ninth People’s Hospital of Shanghai Jiaotong University and the director of the Shanghai Medical Cosmetology Quality Control Center, found in the survey that many beauty seekers come to plastic surgery institutions, and they are often not the doctors first, but the so-called "Consultant".

Most of these "consultants" have no medical background and lack aesthetic qualities.

However, they will induce people who want to be beautiful to choose various consumptions such as double eyelids and wrinkle injections.

The doctors who should provide professional advice and be responsible for treatment often passively perform plastic surgery for those seeking beauty according to the requirements of the "consultant".

　　Ao Hushan, director of the Department of Anesthesiology, Fuwai Hospital, Chinese Academy of Medical Sciences, was also shocked by the chaos in the medical aesthetics industry.

He said that as an anesthesiologist, most of the medical deaths that he has learned are caused by anesthesia accidents.

He often sees people who go for plastic surgery, and he doesn't care about whether the disinfection of knives, needles and other medical equipment used in the treatment is qualified, and whether the medical environment of the clinic is compliant.

Overseas technology may not be good, "foreign doctors" may rely on packaging

　　Others think of foreign countries, especially South Korea, when they think of plastic surgery, thinking that their technology is the most advanced.

but it is not the truth.

　　“For example, in terms of breast augmentation surgery, my country’s endoscopic breast augmentation surgery is better than South Korea’s. This is also China’s contribution to the world’s breast augmentation technology.” According to Luan Jie, when performing prosthetic breast augmentation surgery in European and American countries, the incision is under the breast. , But Europeans and Americans do not like long scars after surgery, and the incision marks are not obvious, while the yellow people have more obvious scars after surgery, and more obvious for women with shallow breast folds.

Moreover, inserting the prosthesis through an incision under the armpit, although it meets the needs of the yellow race, has the most complications.

Therefore, we have made improvements in equipment and technology, including the test of the patient's wishes, the measurement before the operation and the selection of the prosthesis, all of which are original.

Under this kind of operation, the vision is clear and the speed is fast. The original 3 hours operation can now be completed in just over 1 hour.

Nowadays, in terms of precise grasp of surgical operation, controllability of surgical results, and reduction of complications, endoscopic technology has shown strong advantages, bringing a qualitative leap for axillary breast augmentation.

　　"Of course, with the development of breast augmentation technology in my country, there are also uneven levels of doctors." Luan Jie said frankly.

　　Luan Jie said that as early as 2013, in response to the irregularities in the domestic prosthesis mammoplasty technique and the many complications, the Chinese Medical Association Plastic Surgery Branch Breast Plastic Surgery Group published the first domestic "Silicone Breast Fake "Clinical Technical Guidelines for Body Mammoplasty" has played a positive role in promoting the technical progress and standardization of domestic prosthetic mammoplasty, and has significantly improved the overall technical level of prosthetic mammoplasty in my country.

In recent years, the number of silicone breast augmentation procedures in my country has been increasing steadily; women have higher requirements for the safety, quality and effectiveness of surgery; the volume of prostheses used in breast augmentation has a trend of increasing gradually; There have been new advances in breast augmentation related technologies; the understanding of silicone breast implants and their safety has also become more in-depth.

　　It is understood that, in order to reflect the latest international understanding of artificial breast prostheses, update relevant information about prostheses and breast augmentation technology in a timely manner, and reflect the current state-of-the-art breast augmentation technology progress, the Chinese Medical Association Plastic Surgery Branch Breast The Plastic Surgery Group revised and importantly updated the 2013 "Guide", and released the 2020 version of the "Clinical Technical Guidelines for Silicone Breast Prosthesis Mammoplasty", which aims to help the industry as a whole to further improve the level and make more Those who seek beauty benefit.

　　In addition, Zhang Ying, a member of the National Committee of the Chinese People's Political Consultative Conference, submitted a proposal for the healthy development of the medical beauty industry during the two sessions last year.

She pointed out that it is common for "foreign doctors" in the medical aesthetics industry to practice in China, but these doctors may be just packaged experts, and some do not even have a practicing certificate.

Therefore, relevant state departments should promulgate qualification management measures for foreign doctors in the plastic surgery industry who come to practice in China to standardize and raise the entry threshold for these doctors to ensure that they are licensed to carry out diagnosis and treatment related activities.

The medical beauty industry is not a "money cow", and governance must be multi-pronged

　　How to solve the outstanding dilemma in the development of the medical beauty industry?

　　Luan Jie believes that four contradictions should be resolved: First, the contradiction between economic growth and life and health should be handled properly.

The medical beauty industry should not be characterized as a "money cow", but should be harmonized in the two aspects of making people healthy and beautiful and making money.

After all, the health industry is related to life and health, and excessive commercialization will inevitably lead to numerous safety problems. In this regard, the national policy should also be more clear.

The second is to handle the contradiction between consumption and medical rules.

Many medical and aesthetic institutions now emphasize service attributes, strengthen aesthetic attributes, and dilute medical rules and attributes. This is an urgent need to change.

The third is to handle the contradiction between market demand and the shortage of specialized personnel.

The establishment of a specialist physician system is a very urgent task for the safe and healthy development of my country's medical aesthetics industry.

The fourth is to deal with industry chaos and contradiction between supervision.

At present, the supervision of the medical beauty industry often relies on administrative orders, which cannot be sustained for a long time.

Therefore, the safe and healthy development of the medical aesthetics industry also requires an effective mechanism to coordinate various departments to achieve comprehensive supervision.

　　Sun Xianze, deputy director of the National Committee of Education, Science, Health and Sports of the National Committee of the Chinese People's Political Consultative Conference and chairman of the Chinese Pharmaceutical Association, also proposed that in order to rectify the chaos in the industry and solve the pain points of industry development, comprehensive management should be carried out, and the role of professional organizations such as industry societies should be strengthened. Start in four areas.

In addition, Sun Xianze said that he had worked in the drug regulatory department and learned that illegal drugs are one of the key links affecting the healthy development of the medical aesthetics industry.

In fact, in the development of the medical aesthetics industry, every supply link in the industry chain will affect the results of consumers seeking beauty.

To find out the management blind spots and difficulties of industry governance, focus on rectifying and eliminating illegal, illegal, and illegal behaviors in the industry, and effectively curb bad business behaviors and business chaos, so as to further regulate the industry order, cultivate a good market environment, and promote the health of the medical beauty market development of.

　　In addition, Sun Xianze also proposed that industry associations should give full play to the problem of shortage of professional talents.

The Chinese Medical Association is the most recognized academic institution in the industry composed of medical science and technology workers in my country, and the Plastic Surgery Branch of the Chinese Medical Association has gathered the most outstanding experts in the plastic surgery field in my country to meet the needs of consumers in the new era. To train more qualified medical and aesthetic professionals, learn to be duty-bound.

At present, the role of industry associations has not been fully played, and the next step should be to make up for this shortcoming and escort the development of the industry.

(Our reporter Tian Yating)

　　Guangming Daily (version 06, February 07, 2021)