Why is China's e-commerce so dynamic that it has

become the world's largest online retail market for eight consecutive years


(Online China)

The Ministry of Commerce recently announced that in 2020, the national online retail sales of physical goods will be 9.8 trillion yuan, an increase of 14.8% against the trend, accounting for 24.9% of the total retail sales of consumer goods. China has become the world's largest online retail market for eight consecutive years.

Experts said that China's online retail "transcript" is brilliant, highlighting the resilience and vitality of China's e-commerce market under the background of normalization of epidemic prevention and control.

With the continuous advancement of new infrastructure construction such as 5G and the Internet of Things, and the continuous release of government policy dividends supporting the development of e-commerce, China's online retail market will achieve faster development in the accelerated transformation and upgrading.

Online retail continues to boom

  The northeast is cold outside, but the atmosphere in the live broadcast of Fangxue, the host broadcaster, is very hot.

Located in a live broadcast base in the Laobian District of Yingkou City, Liaoning Province, Fang Xue was introducing fruits to his mobile phone.

"Twenty thousand catties of apples, I'll sell them out in 5 minutes. I can't grab them at night, it's so hot!" Fang Xue said.

  In 2020, the epidemic has made most people choose to "stay" at home, and it has also led to live broadcasts and goods.

Nowadays, there are such large and small live broadcast bases and various network anchors in many places in China. The old border area where Fang Xue is located is the first "Internet celebrity town" proposed by the government in the country, and it has begun to take shape.

  Behind the boom in live streaming is the huge market size and the wave of changes in mass consumption.

According to data released by the Ministry of Commerce, the total number of live broadcasts of key monitoring e-commerce platforms in 2020 will exceed 24 million.

Compared with previous years, last year's live broadcast e-commerce has quickly become an "exit" that satisfies people's shopping needs and releases shopping desires by virtue of their more intuitive interactive consumer experience.

  In addition to e-commerce live broadcasts, in 2020, online education, online medical care, community group buying, online shopping festivals and other new formats and new models, "home scene" and "home economy" and other consumption enthusiasm are prominent, which will promote the vigorous development of China's online retail market.

Statistics show that in 2020, online education sales will increase by more than 140% year-on-year, and the number of online medical patient consultations will increase by 73.4% year-on-year.

According to the data of the enterprise check platform, 663,800 new “e-commerce” related market entities will be added in 2020, reflecting the resilience of the e-commerce industry in responding to the impact of the epidemic.

  "In recent years, China's online retail market has continued to be hot and dynamic." Li Mingtao, director of the China International Electronic Commerce Center Research Institute of the Ministry of Commerce, believes that the primary power source is the more efficient circulation speed of e-commerce, wider market coverage, and more accurate Consumption matching and other advantages.

Second, the younger generation of consumers has gradually become the mainstream group of social consumption, and they are more inclined to consume online.

In recent years, the government has continuously promoted the construction of new infrastructure and related policy dividends, and the continuous improvement of laws and regulations has also promoted the rapid development of the e-commerce industry.

Drive the transformation and upgrading of multiple industries

  "Online shopping is so hot, I also want to use the Internet to get rid of poverty and get rich." Huang Aijian is a disabled person in Huang Village, Hanzhuang Town, Wuyi County, Hebei Province, but the misfortune of life did not crush him.

After several years of exploration, his wooden Taobao store last year had a transaction volume of more than 200,000 yuan and more than 1,500 customers.

Nowadays, the woodware shop is not only engaged in online sales, but also expanded to the personalized customization of antique furniture, which not only increases product sales, but also drives more poor households to join it.

Huang Aijian's wealth-making experience is a vivid case of e-commerce in rural areas of China accelerating the development of agricultural production capacity and digitalization.

A series of agricultural products adapted to the e-commerce market continue to sell well, which has strongly promoted rural revitalization and poverty alleviation.

  Reverse customization, exclusive customization...With the emergence of a series of new e-commerce models, more and more retail and manufacturing industries are transforming, upgrading, and integrating development in cooperation with e-commerce.

  In the "Double 11" online promotion in 2020, the top three products of JD.com's sales of small home appliances are all jointly created by JD.com and brand vendors; 1,800 products created based on Taobao's big data, occupying the sales champion of Taobao's 235 sub-categories ; A vacuum flask developed under the guidance of Pinduoduo platform, with sales exceeding one million yuan in one month.

A common feature behind these achievements is that e-commerce platforms have personally participated in product development and design.

  Experts said that as online and offline integration accelerates, e-commerce empowers multiple industries to accelerate their transformation and upgrading.

On the one hand, e-commerce companies use more sales-end big data to understand the latest changes in market demand, so as to cooperate with other industries to develop and design new products and services; on the other hand, other industries are fully embracing the digital economy through cooperation with e-commerce , To achieve digital transformation.

Cross-border e-commerce promotes foreign trade development

  "This cargo departed from Shanghai to Duisburg, Germany, arrived at Alashankou at 6:55 in the morning and was released by the customs system at 12:23 that day. It took less than 15 days from the departure to the destination." As Sunshine Jietong (Beijing) Trade Service Co., Ltd. Deputy General Manager, Chen Hui always pays attention to the flow sheet on the computer.

It is reported that relying on the China-Europe freight train, the time for the company's cargo to arrive in Europe has been shortened by 80% compared to sea freight, while the price is only about 20% of air freight.

  During the epidemic prevention period, land transportation ushered in huge opportunities.

Starting from January 21, 2020, Xinjiang Alashankou Port has launched cross-border e-commerce business, with an average daily parcel number exceeding 110,000, and a total of more than 40 million packages throughout the year.

  Behind the busyness of Alashankou is the accelerating pace of innovation in China's foreign trade during the epidemic prevention period. Among them, cross-border e-commerce has become the first choice for enterprises to carry out international trade.

According to customs statistics, China's cross-border e-commerce import and export volume in 2020 will reach 1.69 trillion yuan, an increase of 31.1%; more than 10,000 traditional foreign trade companies will be online to improve quality and efficiency; more than 1,800 overseas warehouses are becoming overseas marketing for Chinese companies Important nodes and new foreign trade infrastructure.

  The series of policies are good for adding another “fire” to cross-border e-commerce.

In 2020, China and 22 countries will continue to deepen "Silk Road E-commerce" cooperation, and the results of bilateral cooperation will accelerate; the scope of cross-border e-commerce retail imports will be expanded from 37 cities to the entire island of Hainan and 86 other urban areas, covering 31 46 provinces, autonomous regions, and municipalities; newly established 46 cross-border e-commerce comprehensive test areas; standardized cross-border payment development and liberalized market access for foreign exchange settlement services.

  "The smart feeders and smart cat litter boxes in our store sell well in Russia, Spain, France and the Middle East." Wang Fangjie is the person in charge of Shenzhen Aisi Technology Co., Ltd.

Driven by the "home economy", last year the company's sales on Alibaba's AliExpress platform increased nearly 5 times compared with 2019.

On the Alibaba International website where sellers gather, the transaction volume of this platform increased by 101% year-on-year last year. More and more Chinese enterprises, especially small and medium-sized enterprises, have broken into the international market relying on cross-border retail e-commerce platforms.

  Zhuang Rui, secretary of the Party Committee of the National Opening-up Research Institute of the University of International Business and Economics, said that new forms of foreign trade such as cross-border e-commerce and market procurement trade have stimulated the enthusiasm of foreign trade entities to go out and expand overseas markets and play a positive role in promoting the quality and efficiency of foreign trade effect.

  Experts said that China's online retail market will accelerate its transformation and upgrading in the future to achieve high-quality development, and it is particularly critical to maintain the continuous innovation vitality of the online retail market in terms of scenarios, models, and technologies.

  Peng Xunwen