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Then, let's find out why people are so concentrated in luxury goods and why.

In terms of financial technology, some think that once they buy it, the price will rise later, and some analyze that it relieves the consumption desire that is suppressed by the corona through luxury shopping.



In particular, it is said that a lot of young people visit recently, but reporter Han Ji-yeon pointed out the background.



<Reporter>



Among the people who are standing in line to buy high-priced and famous products, not only customers in their 30s but also customers in their early twenties are easily noticeable.



It is the so-called'MZ generation' that spends a lot of money on luxury goods for the present satisfaction while decorating the bag with character goods.



The MZ generation's unique'flex culture', which means frequent access to luxury goods through YouTube and social media, has worked.



[Han So-jung (26 years old) / Jungnang-gu, Seoul: (out of 10) 8 to 9 people seem to be.

Somehow, from the surrounding stories that I see and hear, somebody said that they bought this, and that's a lot unconsciously affected by that (I think it is.)] In



the case of this department store, the proportion of luxury goods in their 20s and 30s increased every year, reaching 45% last year. I did.



The number of luxury goods consumers, which was considered exclusively for the middle and elderly people who laid the economic foundation, has expanded significantly.



It is also interpreted as'retaliation consumption' in which the desire for consumption that was suppressed by the corona is erupted.



People who are tired of'zipcock' consume expensive items and get a sense of reward.



[Ko Yun-ju/(23 years old) Yongin-si, Gyeonggi: As three or four scheduled trips were canceled, I just wanted to spend the money at once...

.

I think it was such a (luxury purchase) sentiment.] In



addition to the increased purchasing power of the middle class due to the surge in stock and real estate prices, paradoxically, it turns out to be a phenomenon that people who are marginalized from the stock and real estate craze are trying to buy even luxury goods due to relative deprivation.



[Golden share / Chung-Ang University School of Business Professor: ve house is intent on Corona after the younger generation luxury consumption even luxury gatgetda is interpreted as the affected relative deprivation and social polarization -



than "consumption" because raising the yearly values The purchases made by the concept of'investment' are also substantial.



Major luxury brands around the world improved their performance last year and were not affected at all by the corona crisis.



(Video coverage: Kang Dong-cheol, video editing: Lee Seung-jin, VJ: Jung Min-gu, screen source: YouTube Hanik) 



▶ Even if the price of luxury goods is raised, it has a long line from dawn…

"Out of stock"