China News Service, Guangzhou, January 31 (Wang Jian) ​​A reporter saw tens of thousands of peach blossoms in the Shima Peach Blossom Park, Junhe Street, Baiyun District, Guangzhou City on the 31st. The spring breeze was blowing and the fragrance of flowers overflowed.

These peach blossoms were originally sold in traditional Chinese New Year flower markets in Guangdong, Hong Kong and Macao, but due to the impact of the new crown pneumonia epidemic, this year they will be mainly sold online and the prices are also discounted.

　　The reporter learned at the scene that Guangzhou Shima Peach Blossom has a long history and rich historical and cultural heritage: Junhe Ancient Ruins is an important place for trade and trade, Pinghe Dabao tells the prosperity of the past, and the Thousand Mu Taoyuan is the best place to see flowers in Huacheng …… Shima peach blossom has been cultivated for more than a hundred years. With its many flower buds, large flowers, long flowering period, bright color and fragrant taste, it stands out among many peach varieties and has a reputation abroad, and is known as "Peach Blossom". "The King of" reputation.

　　Peach blossom means "peach blossom luck".

In Cantonese, "Hongtu" is homonymous with "Red Peach", so the peach blossom also means "Grand Exhibition".

The characteristics of the large double petals and red color of Shima peach blossoms add the kindness of blooming flowers and riches, so it is very popular in the market.

　　But this year, affected by the epidemic, the number of traditional flower markets in Guangzhou has been reduced, and the sales of Shima peach blossoms have been hit.

In order to help flower farmers open up the market and expand sales, Junhe Street, Baiyun District, Guangzhou organized a New Year Fair in Shima Peach Blossom Park.

The content of the activity includes "Peach" novelty-Junhe peach blossom creative handicraft experience, "Peach" picking up fun-"Taoyuan Picking up fun" fun garden tour, "Peach" Leshan-Shima Peach Blossom online sales.

Among them, "Peach" Leshan includes pre-sales of peach blossoms on the "Baiyun Helping Farmers" and on-site viewing of peach blossoms in the peach garden on the day of the event, helping Shima peach blossom growers to increase their income.

　　"Because the traditional sales channels in the past were stopped due to the epidemic, we have more than 50,000 peach blossoms to be sold this year." Guo Huihua, secretary of the Party Working Committee of Junhe Street, said that the New Year Flower Market was originally an important sales market for flower farmers, and it is also their annual sales. The main source of income.

Under the epidemic, in order to help flower farmers get out of the dilemma of slow sales, Junhe Street and relevant departments have opened multiple online sales platforms to help flower farmers sell peach blossoms through new channels such as online flower markets, unit purchases, and e-commerce sales.

　　The reporter learned that in the years after 1980, on the eve of the Spring Festival, famous painters, calligraphy, and literary artists in Guangzhou's cultural and artistic circles would gather to chant poems and paint in Shima Peach Blossom Park in full bloom.

At that time, famous calligraphy and painting and literary artists such as Qin Esheng, Chen Canyun, Qin Mu, Guan Shanyue, and Li Xiongcai, who were well-known at home and abroad, gathered here many times, making the Peach Blossom Collection in Shima Peach Blossom Park a cultural memory in Baiyun District, Guangzhou. Cultural symbols and cultural business cards.

　　On the same day, "Peach Blossom Collection 2021"-New Era Civilization Practice Activity·New Year Culture Theme Month was officially launched.

This year, sponsored by the People’s Government of Baiyun District, Guangzhou City, with the support of the Guangdong Academy of Painting, invited several highly respected giants and budding rookies in the Guangdong literature and art circles to enhance the cultural atmosphere of Shima Peach Blossom Park and attract more tourists to visit, thereby driving flower farmers Peach blossom sales offline.

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