Guest of "La France Bouge", Friday on Europe 1, the president of Deezer, Guillaume d'Hauteville, spoke of the changes in consumption of users of the streaming platform since the start of the coronavirus crisis.

With in particular a spectacular rise in playlists dedicated to the kitchen. 

INTERVIEW

What have the French listened to during the various periods of confinement and curfews put in place since the start of the coronavirus crisis?

Music - but adapted to specific tasks - and podcasts.

Guest from Europe 1, Friday, the president of Deezer, Guillaume d'Hauteville, reported very clear changes in the consumption of users of the French platform in 2020, whether it is listening times or selected products. 

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More listening during the day, less in the morning and evening

At the start of the first confinement, last March, "the morning time slots, from 8 am to 10 am, and the time to return home, fell in terms of consumption", explains Guillaume d'Hauteville.

"On the other hand, from 10 am to 5 pm", tapping "exploded", while partial unemployment affected up to one in two employees in France. 

The platform, which has three million paying subscribers in France, "has gained in listening and involvement" during the crisis, according to its president.

"It's very important, because the customers were happy to find this service."

Growth, however, hampered by the closure of the Orange and Darty stores, which provide part of the platform's distribution through partnerships. 

900% increase in cooking playlist

Basically, the French listened to content related to their concerns throughout the year, according to Guillaume d'Hauteville.

"There is a whole tab of playlists called 'We stay at home', with playlists 'Together as a family', 'Meditation' or 'To work quietly'", he explains, noting 'a consumption increase of "200%" on these subjects. 

The most impressive jump concerns the playlist "Cuisine en musique", which listens to ... 900%.

What does it contain?

"Songs that publishers think are the type of music that listeners and subscribers want to listen to when they cook", replies the president of Deezer, welcoming in passing the "responsiveness" of his teams to develop these playlists.

"We had to consider that people were going to be at home, and therefore make playlists by theme that would help them."