China News Service, January 28. In response to the popularity of online New Year's Eve dinners, the spokesperson of the Ministry of Commerce Gao Feng said on the 28th that this actually reflects the new trend of online retail development of catering and is expected to become a new growth point for catering consumption.
On the afternoon of the 28th, at a regular press conference of the Ministry of Commerce, a reporter asked: Data shows that offline catering consumption has dropped sharply during the Spring Festival this year. According to data disclosed by a food delivery platform, since the twelfth lunar month this year, online The search volume for "New Year's Eve Dinner" has increased four times compared with the same period last year. Among them, the single-person set meal and semi-finished pre-made dishes are the highlights of the New Year's Eve dinner.
What are the considerations of the Ministry of Commerce in protecting online consumption during the Spring Festival this year?
Gao Feng responded that the popularity of online New Year's Eve dinner actually reflects the new trend of online retail development of catering and is expected to become a new growth point for catering consumption.
In order to ensure consumers' online catering consumption needs during the Spring Festival, the Ministry of Commerce, in conjunction with relevant departments, has issued technical guidelines for the normalization of new crown pneumonia epidemic prevention and control for catering service companies, urging and guiding catering companies to do a good job of the epidemic during the New Year's Day and Spring Festival. Under the premise of prevention and control, actively develop new year's eve dinner set meals and semi-finished pre-prepared dishes suitable for take-out, and provide consumers with customized, diversified and high-quality catering services.
At the same time, guide the catering takeaway e-commerce platform to actively connect with catering service companies, and set up a special area for taking out New Year’s Eve dinners in a timely manner to facilitate consumers to place orders; encourage takeaway riders to celebrate the new year on the spot, and provide delivery service guarantee for catering takeaways during the Spring Festival.
Gao Feng pointed out that in other online consumption, in order to protect the people on the spot, we have also actively taken measures to organize the "2021 National Online New Year Festival" in conjunction with the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the State Administration of Market Supervision, and the Consumer Protection Association. "Consumer-promoting activities such as providing convenience for consumers to purchase New Year's goods and preventing the spread of the epidemic that may be caused by the gathering of offline personnel.
At the same time, actively guide and urge enterprises to prepare daily necessities and epidemic prevention materials for residents, enrich various health, cultural and entertainment services, and guide related enterprises to "not close" and "continuously file" services during the Spring Festival, and strengthen Various safeguards such as transportation capacity, customer service, and consumer rights ensure that the people enjoy a stable and peaceful Spring Festival.