Illustrative photo of the Emmaus logo -
A. GELEBART / 20 MINUTES
Emmaüs is opening its second-hand sales platform to individuals on Monday to encourage online donations from “people who do not have the Emmaüs reflex”.
With the “Trëmma” interface, the objective is to encourage online donations from individuals, targeting in particular “young, very connected and engaged”.
The operation of "Trëmma" will not disorient users of other second-hand sales platforms, such as Vinted or Leboncoin.
"Each user can create an ad on Trëmma", which will then be "taken over by a moderator, employee in insertion, who completes it, puts it on sale on label-emmaus.co", according to a press release published on Monday.
A sum "donated to the solidarity project"
Main difference with other online market sites: if the object finds a buyer, "the proceeds of the sale are donated to the solidarity project that the donor has chosen".
"The seller does not touch anything on what he sold, but can request a tax receipt for 60%" of the sale, specifies the director.
In 2016, the charity movement launched an e-commerce platform, Label Emmaüs, on which the items sold came from actors of the Emmaüs movement and the social and solidarity economy.
It recorded 4 million unique visitors in 2020, according to its director.
Donations "had lost in quality"
The movement founded by Abbé Pierre has been recording for the past ten years "donations that had lost quality", due to "competition from platforms like Leboncoin or Vinted".
More and more individuals are trying to earn a little money with the goods they want to get rid of.
“And at the same time, the quality of the products that are put on the market is declining”, adds the director, evoking “the challenge of continuing the reuse of objects” for a movement which “has been built for seventy years on the model of circular economy ”.
"We have to collect a lot more items to ensure the same level of revenue."
The Label Emmaüs e-commerce platform claims a catalog of more than a million second-hand products and “the reintegration of 300 people in situations of exclusion”.
“More than 34,000 people” have bought on the platform in four years, according to the association.
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