For the fifth year in a row ... by 40 billion dirhams

Etisalat's brand portfolio is the most valuable in the region

  • Etisalat is the only one in the region that maintains the “AAA” trademark rating from the source

  • Hatem Dowidar: CEO of "Etisalat Group"


The global agency, Brand Finance, which specializes in evaluating brands, revealed that Etisalat Group has been named the most powerful brand in the Middle East and Africa region in all categories, while maintaining its position as the most valuable brand portfolio in the telecom sector regionally and for the year. The fifth in a row, as it includes a group of brands, which are currently valued at 40 billion dirhams.

The agency ranked Etisalat among the five strongest global brands in the sector. It is also the only brand in the region to maintain the «AAA» brand rating.

The strongest sign

In detail, Etisalat Group succeeded in obtaining the title of the strongest brand in the Middle East and Africa region in all categories, which places it among the 25 strongest global brands in the index of the strongest brands by the global agency, Brand Finance, which specializes in the field of evaluation and consulting Independent branded business.

Etisalat has also succeeded in maintaining its position as the most valuable brand portfolio in the telecom sector in the Middle East and Africa for the fifth year in a row, as it includes a leading group of brands worth up to 40 billion dirhams, including “Etisalat Misr”, and "Mobily", "Ufone", "Maroc Telecom" and "PTCL", in addition to being the only telecom company that maintained the "AAA" trademark rating.


According to a statement issued yesterday, based on this classification, Etisalat has strengthened its position among the strongest brands in the world, including "Ferrari", "Coca Cola" and "Apple".

As a result of this growth, Etisalat continues to work on achieving its ambitions to become an effective and influential global player, especially after it advanced 17 places in the ranking of the 500 strongest global brands this year, from 225 to 208.

Among other noteworthy achievements is the ranking of Etisalat among the five strongest brands in the global telecom sector, and the strongest brand in the sector in the Middle East and Africa.


The CEO of Brand Finance, David Hay, said: “Despite the circumstances that the world has gone through due to the (Corona) pandemic, (Etisalat) has continued its efforts to ensure business continuity and innovative digital solutions, and to enable smart cities and its great role in enabling and successful operations. Distance education and work, in a way that enabled it to contribute to leading the digital future in the UAE, which is preparing to welcome the world to (Expo 2020 Dubai) ».

important role

For his part, CEO of "Etisalat Group", Hatem Dewidar, said: “We are happy with this great achievement that has been achieved through one of the most important global platforms. Our efforts have contributed to enabling innovation and digital transformation for all our customers an important and pivotal role in ranking (Etisalat) as the strongest. A brand in the Middle East and Africa in all categories.

Dewedar added, "Last year, we demonstrated our strength and commitment to provide continuous, high-quality services to all our customers, adding value to our brand, with a focus on achieving our strategy of (leading the digital future to empower societies)."

Strong wallet

Dewedar pointed out that achieving «Etisalat» the title of the strongest brand in the Middle East and Africa «is another evidence of our efforts to maintain a strong brand portfolio, create brand loyalty and enhance customer experience. Here I would like to sincerely thank the leadership of the UAE for Its permanent and continuous support, which contributed an active role in enabling (Etisalat) to achieve this important achievement through which it surpassed many major global and regional brands, despite the difficult circumstances that the region and the world are going through.

Global markets

In addition, Etisalat's brand initiatives extended to reach various global markets, by supporting and sponsoring international football teams and clubs, in line with the brand's priorities aimed at leading the scene in sporting events, as Etisalat launched its brand campaign “Together », Whose significance reflects the convergence and rapprochement with the company's customers in a world dominated by communications technologies.

Brand Finance

It is noteworthy that «Brand Finance» is a leading consultancy in evaluating brands in the world, and is responsible for issuing the report on the strength of brands (the 500 most powerful brands in the world), and the report of «Telecom 300», which deals with the largest brands. By analyzing the brand's reputation value, representativeness, and intellectual property.

"The Fifth Generation"

Etisalat has succeeded in being a regional pioneer in launching the fifth generation network technology, thus representing a model to be emulated in this field.

Finally, the company announced an unprecedented achievement by achieving the highest download speed on the fifth generation network in the world, reaching 9.1 gigabits per second.

Etisalat’s regional pioneering efforts in the 5G network, and its intention to provide one of the most connected and smart places in Expo 2020 Dubai, made the company one of the most prominent brands in the region.

As the official communications and digital services partner for Expo 2020 Dubai, Etisalat intends to provide 5G technology to millions of visitors and participants in the exhibition, in an experience that will be exceptional for all.


million subscribers

Etisalat is presently present in 16 markets, with a total of 149 million subscribers in Asia, the Middle East, and Africa.

Etisalat's success stems from its continuous commitment to providing the best telecommunications solutions and services in the various markets in which it operates, its support for community initiatives and events, and its adoption of digital transformation strategies in its various operations.

Etisalat is the strongest brand in the Middle East and Africa.

Etisalat brand is among the 25 most powerful brands in the world.

Hatem Dowidar:

- “Our efforts to enable innovation and digital transformation have played an important role in the strong ranking of (Etisalat).”

- «Etisalat» is one of the 5 strongest global brands in the telecom sector.

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