Chinanews.com, January 21. The recent "Regulations on the Administration of Enterprise Name Registration" has been reviewed at the executive meeting of the State Council and has been issued a few days ago.
At the State Council’s regular policy briefing held today, Tang Jun, deputy director of the State Administration for Market Regulation, stated that the revised "Regulations on the Administration of Enterprise Name Registration" emphasized that enterprise names can be declared independently, allowing enterprises to declare their names according to their wishes.
Tang Jun said that by adhering to "equal emphasis on decentralization and management", the name of the company can be chosen independently, not just letting it go. There are also some specifications for the company name, what elements are included, and some prohibited behaviors, so both decentralization and management are reflected.
In addition, Tang Jun pointed out that the newly revised "Regulations" strengthened the supervision during and after the event of enterprise name registration, and clarified the establishment of an administrative ruling mechanism for enterprise name disputes. If an enterprise name infringement is involved, the registration authority can be requested to deal with it. You can also file a suit in the people's court.
At the same time, strengthen the investigation and punishment of the use of corporate names to implement unfair competition in order to maintain market order.
At the briefing, a reporter asked: The corporate name registration management regulations are the legal consolidation of the reform results of the corporate name registration system. We want to know how the market supervision department promotes this reform, and what is the effect of the reform so far?
Tang Jun said that the "Regulations on the Administration of Enterprise Name Registration" is an important part of the reform of the commercial system and an important part of optimizing the business environment. The goal of the reform is the one just emphasized, giving the company the right to choose its own name and changing the past. Name pre-approval system.
To achieve this goal, a series of supporting reforms are needed, mainly focusing on the following tasks:
The first is to fully open the enterprise name database, that is, the enterprise declares a name. It is an important reference standard to understand which names the existing enterprises have used. Therefore, in 2017, we achieved the three-level enterprise name database of provinces, cities and counties. All open to the society, this is a very important work basis.
The second is to establish an independent enterprise name declaration system, which means that there must be an information system where individuals can log in and declare the names they want to register, and then the system will automatically perform some filtering and control those names in accordance with regulations. By comparison, if there is any non-compliance, interception will be carried out. This can be done at that time. The self-declaration system for enterprise names is a strong support for us to achieve self-declaration.
The third is to improve the corporate name supervision mechanism, establish applicants' prior commitments, and promptly handle corporate name disputes afterwards, compulsorily correct these systems for unsuitable names, and increase the treatment of non-compliant names, including those that endanger social welfare, "beside famous brands", etc. The improper name is corrected.
Tang Jun said that the reform has achieved obvious results, not only giving enterprises the right to choose their own names, but also improving work efficiency.
According to the original regulations, it takes about 10 working days for the approval of the enterprise name. Now it is an immediate feedback. In practice, more than 90% of the self-declared names are approved when the enterprise is registered. This system is still achieved. Substantial results. The reform of the enterprise name registration system is conducive to optimizing the business environment. The next step is to continue to improve.