The sales performance of beer-based beverages by four major beer makers in 2020 was significantly reduced due to the effects of restaurant closures and shortened business hours due to the spread of the new coronavirus infection, and all of them It was below 2019.
According to the sales performance of beer, low-malt beer, and the third beer "beer-based beverage" announced by four major beer makers over the last year, the sales volume and sales of each company are all below the average, and Asahi is declining. 16% Suntory was 11%, which was a double digit, Sapporo was 8%, and Kirin was 4%.
Sales of commercial beer fell sharply due to the closure of restaurants and shortened business hours due to the spread of the new coronavirus infection, as well as the cancellation of large-scale events one after another.
On the other hand, sales of canned beer and cheaper third beer increased at many manufacturers due to the increase in meals at home and the growing desire to save money.
As the infection of the new corona spreads again, each company is aiming to expand sales by launching new household products with reduced sugar and alcohol content in consideration of growing health consciousness.