Half-month talk commentator Liu Fangzhou Chen Yifan
From being out of town to having little interest, from being hard to find to asking for rent at a reduced price, this is the current situation faced by most urban office buildings in 2020.
According to many media reports, during the epidemic, the vacancy rate of office buildings in domestic first- and second-tier cities has risen sharply.
While the office building is used as a dazzling landmark to refresh the height of the city, it also faces the dilemma of closed doors and vacant shops.
This is not only the "face" scars that the "skyline" control has brought to the city, it is also a warning of accelerated economic transformation.
The overall supply of the office market in first- and second-tier cities exceeds demand, and the increase in real estate is difficult to digest.
According to statistics, 2015 to 2017 is the peak period for the development and delivery of real estate projects.
Affected by the economic environment, the number of newly rented office buildings in various places has decreased, and due to the continuous rent reduction by the owners, the demand for upgrading or expanding offices of the original tenants is greater than the demand for relocation, resulting in the slow digestion of the new supply of real estate by the market.
Under the influence of the epidemic, the office demand of some SMEs has shrunk significantly.
At the same time, flexible office, remote office, and home office have become a trend, once again reducing the enterprise's demand for office space.
Office buildings are no longer popular, and office areas have been empty for a long time.
Some places suffer from "skyscraper dependence" due to blind pursuit of heights and gimmicks, which require the joint "treatment" of policy providers, developers and urban planners.
Efforts should be made to adjust the thinking, reduce supply while activating the stock.
At present, some cities have reduced the supply of commercial land on the supply side, and some regions encourage the revitalization of the stock of commercial buildings and transform them into public service facilities such as exhibition halls and libraries; or adjust commercial land to residential land, allowing developers Change self-built commercial complexes and office buildings into self-built long-term rental apartments, and enjoy special fund subsidies.
Should focus on rational planning, the "skyline" can also be "grounded."
To break the stereotype of thinking, the investment in office buildings can be shifted from decentralized investment by enterprises to centralized investment by the government.
Developers should not only focus on "record-breaking" or "tall" projects, but should consider appropriately lowering prices and design some "grounded" office resources for small and micro enterprises.
Efforts should be made to digitally transform and proactively connect with new opportunities brought by new industries.
The demand for office leasing in some emerging industries has gradually increased, such as online education and live e-commerce.
Therefore, by accelerating the adjustment of urban industrial structure and building a new pattern of smart cities, the declining office buildings have the opportunity to be rekindled.